Attribution Models

Types of Attribution Models

Learn more about Attribution Models and how it affects the dashboards in Dreamdata

Mikkel Settnes
Updated 2 weeks ago by Mikkel Settnes

Data Driven Attribution

Data-Driven Models replace specific business rules with a mathematical algorithm, that uses data from all the journeys to dynamically determine what touchpoints influenced the given Stage and therefo…

Mikkel Settnes
Updated 1 month ago by Mikkel Settnes

Custom Attribution Models

What is it?. In addition to the pre-defined attribution models, you can create custom rule-based attribution models. Taking complete control over how credit is attributed between different type of se…

Mikkel Settnes
Updated 1 month ago by Mikkel Settnes

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