Data Enrichment

Ole Dallerup Updated by Ole Dallerup

Data Enrichment

Dreamdata will automatically download relevant data from our CRM(s). This includes data on companies such as Industry, Annual Revenue, Employees and Country. You can see this data being used inside the product in various reports and often you can filters the reports based on some or all the fields.

However Dreamdata does not just use the data as is, we take the data from all your connected CRM like systems and use the most insightful and latest data. For example, your primary CRM might be Salesforce, but you have also connected your marketing automation system HubSpot. We will process company data as following steps:

  • We will pull out data from both systems.
  • If there exists mismatched information from two CRMs for the same object, we will take data from the latest created object.
  • When the data is not available in any of your CRMs, which is common. Dreamdata will enrich the fields from an data source we have available using the company website.

When we have merged and enriched the Industry, Annual Revenue, Employees and Country fields we normalize the data to best way possible ensure that we categorize the data in the same way. Example there are many different Industry categorizations, however to get do analytics its best to use just one system and therefore we normalize the data to predefined categorizations. Please check below for the details on the individual fields.


See all countries here.


See all industries categories here.

Annual Revenue

See all annual revenue bucket here.


See all annual revenue bucket here.

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