Get started with Dreamdata
What is Dreamdata? [VIDEO]
Setting Up Dreamdata
How to set up Dreamdata Web tracking (analytics.js) manually
How to set up up Dreamdata web tracking (analytics.js) using Google Tag Manager
How to track forms adding the auto-identify script via Google Tag Manager.
The Onboarding Process
Onboarding process for free customers [VIDEO]
Onboarding for paying customers [VIDEO]
How to invite your colleagues to Dreamdata
Which channel performs best for different content?
Which content influenced the MQLs created in a time period?
Content Performance - Dashboard Options
Which content generates pipeline?
Measuring influenced pipeline for B2B content - the true conversion metric
What KPI to measure the effect of B2B content?
Setup Content Reporting
Content Analytics - Dashboard Options
Return on Ads Spend
Google Search Ads
Google Display Ads
Performance vs. Revenue attribution: A guide on when to use what
Setting up Facebook Ads
Setting up AdRoll
Setting up Twitter Ads
Setting up Bing Ads
Setting up LinkedIn Ads
Setting up Google Ads
Setting up G2
Setting up Capterra
Import fixed cost data using Google Sheet
Importing data not in your CRM (using Google Sheets)
Import cost data using Google Sheet
Setting up Outreach
Setting up Zapier integration & Zaps for Lead Ads
Setting up Google Search
Setting up Intercom
Connect to AWS Redshift using AWS Glue
Connect your Dreamdata data to Snowflake
Connect your Dreamdata data to Amazon Redshift
Guides for Looker Studio Reporting
Getting Started with Looker Studio Templates
Google Connected Sheets
Setting up Data Export to BigQuery of CRM Properties
Company Data Enrichment
Reduce impact from ad-blockers and Apple ITP 2.x
Pardot iframe form tracking
Tracking using Sleeknote or Drift
How to track your emails?
How does Dreamdata track all relevant on-site customer data?
Tracking Hubspot Forms with auto-identify script
Server Side Analytics APIs
URL query parameters
Tracking iframes with auto-identify script
Tracking SPAs (Single Page Applications)
Across domain & device tracking
Advanced Identification of users and companies
Setup Guide: All Salesforce Opportunities entering specific Stage
Setup Guide: Creation of Opportunities/Deals
Setup Guide: Tracked sign-up events
Setup Guide: All Hubspot Deals entering specific Stage
Stage Models - Customization
Branded Search filter
CRM-Based Channel and Source in the Absence of Tracking Activity
Some of my deals are flagged with "Unknown". What does it mean?
Can I exclude content or websites from being tracked?
How are activity mapped to companies?
What does Visitors, Contacts and Companies mean?
What is a session?
Roles and Permissions
What is the reporting Time Zone?
Why are my dashboards empty?
Referral Guide and UTM tracking
Intro Template for your new clients
Ideal Customer Profile
Co-marketing and account mapping
Quick learning videos!
Find the content that generates most pipeline
How to set up content categories on Dreamdata
Do you know how your company is generating money?
How to see the value of B2B Google Ads in pipeline and revenue generated
How Content Analytics tracks the influence of content of pipeline and revenue
How to easily build a retargeting audience with Dreamdata
Are you using G2?
Performance vs. Revenue Analytics reports- when to apply them best!
What attribution really is and why you should care!
Helping BDRs break through to the hottest accounts
Dreamdata Content Analytics: Discover the real value of your content
Do you know which of your Marketing activities had the biggest impact on pipeline and revenue?
Which of your emails produce pipeline and revenue?
See the value of SEO in pipeline and revenue generated
How to cut the cost of your Google Search Ads
Updated by Ole Dallerup
Data Enrichment and Standardization
Dreamdata seamlessly integrates with your CRM(s) to automatically retrieve pertinent information such as industry, annual revenue, number of employees, country, and job title. This data is utilized within the product across various reports, allowing you to apply filters based on one or multiple fields.
However, Dreamdata goes beyond simply utilizing the raw data. We aggregate information from all interconnected sources, including your CRM, Marketing Automation, and Intent data. Our goal is to extract the most valuable and up-to-date insights. For instance, if your primary CRM is Salesforce while also integrating HubSpot as your marketing automation system, we follow a systematic process to analyze company data, which involves the following steps:
- We will pull out data from both systems to ensure comprehensive coverage.
- In cases where conflicting information arises for the same object from the two CRMs, Dreamdata prioritizes the data from your primary CRM.
- If there is a discrepancy in information between the two sources and neither is your primary CRM, Dreamdata considers the data from the most recently updated object.
- To enhance the completeness of the data, Dreamdata enriches fields by utilizing information from the company website when it is unavailable in any of your connected sources.
Dreamdata merges, enriches, and standardizes information such as Industry, Annual Revenue, Number of Employees, and Country properties. Dreamdata also categorize Job Titles of your contact data, by assigning Roles and Seniorities to them. By normalizing the data, we ensure consistent categorization across different sources. This approach allows for effective analytics by utilizing a single, predefined system instead of multiple categorizations. Please refer to the following section for more information on individual fields.
See all industry categories here.
See all annual revenue buckets here.
See all annual revenue buckets here.
See all countries here.
See all roles here (the categorization is done by Dreamdata).
See all seniority here (the categorization is done by Dreamdata).