Get started with Dreamdata
How to invite your colleagues to Dreamdata
How to set up Dreamdata Web tracking (analytics.js) manually
How to set up up Dreamdata web tracking (analytics.js) using Google Tag Manager
How to track forms adding the auto-identify script via Google Tag Manager.
Onboarding for paying customers [VIDEO]
Onboarding process for free customers [VIDEO]
Setting Up Dreamdata
Single sign-on
The Onboarding Process
What is Dreamdata? [VIDEO]
Dashboards
Home
Engagement
Content Reporting
Analytics
Performance
Content Performance - Dashboard Options
Which channel performs best for different content?
Which content generates pipeline?
Measuring influenced pipeline for B2B content - the true conversion metric
Setup Content Reporting
What KPI to measure the effect of B2B content?
Performance
Paid
Ad Spend
Bing Ads
Capterra Ads
Facebook Ads
G2 Crowd
Google Display Ads
Google Search Ads
LinkedIn Ads
Overview
Return on Ads Spend
YouTube Ads
Organic
Acquisition
Conversions
Performance vs. Revenue attribution: A guide on when to use what
Web Traffic
Journeys
Revenue Analytics
Data Platform
Sources
6sense
Albacross
Clearbit
Custom data
Import cost data using Google Sheet
Importing data using Google Sheets
RollWorks
Setting up AdRoll
Setting up Bing Ads
Setting up Capterra
Setting up Close
Setting up Data Export to BigQuery of CRM Properties
Setting up Facebook Ads
Setting up G2 Crowd
Setting up Google Ads
Setting up Google Search
Setting up HubSpot
Setting up Intercom
Setting up LinkedIn Ads
Setting up Marketo
Setting up Microsoft Dynamics
Setting up Pardot
Setting up Pipedrive
Setting up Salesforce
Setting up Twitter Ads
Setting up Zapier integration & Zaps for Lead Gen forms/Lead Ads
Setting up Zendesk Sell
Setting up Zoho CRM
Triblio ABM platform
Destinations
Connect to AWS Redshift using AWS Glue
Connect your Dreamdata data to Amazon Redshift
Connect your Dreamdata data to Snowflake
Getting Started with Looker Studio Templates
Google Ads Offline Conversion
Google BigQuery
Google Cloud Storage
Google Connected Sheets
Guides for Looker Studio Reporting
LinkedIn Offline Conversion
Company Data Enrichment
Intent data
Overview
Table Schema
General Settings
Tracking
Segment
Across domain & device tracking
Advanced Identification of users and companies
Anonymizing IP
Calendly
Cookie Bar
Cookie Retention
Dreamdata Cookies
Form Tracking
How does Dreamdata track all relevant on-site customer data?
How to track your emails?
Pardot iframe form tracking
Reduce impact from ad-blockers and Apple ITP 2.x
Server Side Analytics APIs
Tracking Hubspot Forms with auto-identify script
Tracking SPAs (Single Page Applications)
Tracking iframes with auto-identify script
Tracking using Sleeknote or Drift
URL query parameters
Stage Models
Setup Guide: All Salesforce Opportunities entering specific Stage
Setup Guide: Creation of Opportunities/Deals
Setup Guide: Tracked sign-up events
Stage Models - Customization
Allowed Domains
Branded Search filter
CRM-Based Channel and Source in the Absence of Tracking Activity
Menu: Settings
UTM Mapping
FAQ
Can I exclude content or websites from being tracked?
Categories
How are activity mapped to companies?
Roles and Permissions
Some of my deals are flagged with "Unknown". What does it mean?
What does Visitors, Contacts and Companies mean?
What is a session?
What is the reporting Time Zone?
Why are my dashboards empty?
Agency Partners
Contact
Ideal Customer Profile
Intro Template for your new clients
Partner Material
Partner Tiers
Referral Guide and UTM tracking
Welcome Partner!
Quick learning videos!
Are you using G2?
Do you know how your company is generating money?
Do you know which of your Marketing activities had the biggest impact on pipeline and revenue?
Dreamdata Content Analytics: Discover the real value of your content
Find the content that generates most pipeline
Helping BDRs break through to the hottest accounts
How Content Analytics tracks the influence of content of pipeline and revenue
How to cut the cost of your Google Search Ads
How to easily build a retargeting audience with Dreamdata
How to see the value of B2B Google Ads in pipeline and revenue generated
How to set up content categories on Dreamdata
Performance vs. Revenue Analytics reports- when to apply them best!
See the value of SEO in pipeline and revenue generated
What attribution really is and why you should care!
Which of your emails produce pipeline and revenue?
- All Categories
- Data Platform
- Company Data Enrichment
Company Data Enrichment
Updated
by Ole Dallerup
Company Data Enrichment
Dreamdata will automatically download relevant data from our CRM(s). This includes data on companies such as Industry, Annual Revenue, Employees, and Country. You can see this data being used inside the product in various reports, and often you can filter the reports based on some or all the fields.
However, Dreamdata does not just use the data as is. We take the data from all relevant connected sources, such as your CRM, Marketing Automation, and Intent data. Dreamdata will try to take the most insightful and up-to-date data. For example, your primary CRM might be Salesforce, but you have also connected your marketing automation system HubSpot. We will process company data in the following steps:
- We will pull out data from both systems.
- If mismatched information exists from two CRMs for the same object, we will take data from your primary CRM.
- Dreamdata will take data from the latest updated object if there is mismatched information from two sources where both are not your primary CRM.
- Dreamdata will enrich the fields from a data source using the company website when the data is unavailable in any of your sources.
Normalize data
When Dreamdata merges and enriches the Industry, Annual Revenue, Employees, and Country fields, we normalize the data to ensure that we categorize the data in the same way across sources. For example, there are many categorizations; however, to get do analytics, it's best to use just one system, and therefore we normalize the data to predefined categorizations. Please check below for the details on the individual fields.
Country
See all countries here.
Industry
See all industry categories here.
Annual Revenue
See all annual revenue buckets here.
Employees
See all annual revenue buckets here.