Get started with Dreamdata
Dashboards
Revenue Analytics
Journeys
Performance
Paid
Bing Ads
Capterra Ads
Cost
Facebook Ads
G2 Crowd
Google Display Ads
Google Search Ads
LinkedIn Ads
Overview
Return on Ads Spend
YouTube Ads
Organic
Acquisition
Conversions
Web Traffic
Real-Time View
Tracking
Anonymizing IP
Calendly
Cookie Bar
Cookie Retention
Dreamdata Cookies
Emails
Google Tag Manager
How does Dreamdata track all relevant on-site customer data?
Load analytics.js from your own domain
Pardot iframe form tracking
Query parameters
Server Side Analytics APIs
Setting up Dreamdata Web tracking (analytics.js)
Setting up tracking with Segment
Tracking Forms
Guides
Allowed Domains
How to invite Sales team members to Dreamdata
Shared Reports
Single sign-on
UTM Mapping
FAQ
Can I exclude content or websites from being tracked?
Categories
Conversions
Some of my deals are flagged with "no-tracking". What does it mean?
Stage models in Dreamdata Free
What does Visitors, Contacts and Companies mean?
What is a Stage Model?
What is a company in Dreamdata?
What is a session?
Why are my dashboards empty?
Attribution Models
Content Reporting
Analytics
Performance
Content Performance - Dashboard Options
Which channel performs best for different content?
Which content generates pipeline?
Measuring influenced pipeline for B2B content - the true conversion metric
Setup Content Reporting
What KPI to measure the effect of B2B content?
Data Platform
Sources
Custom Integration
Setting up AdRoll
Setting up Agile CRM
Setting up Bing Ads
Setting up Capterra
Setting up Close
Setting up Facebook Ads
Setting up G2 Crowd
Setting up Google Ads
Setting up Google Search
Setting up Google Sheets
Setting up HubSpot
Setting up Intercom
Setting up LinkedIn Ads
Setting up Marketo
Setting up Microsoft Dynamics
Setting up Pardot
Setting up Pipedrive
Setting up Salesforce
Setting up Twitter Ads
Setting up Zapier integration & Zaps for Lead Gen forms/Lead Ads
Setting up Zendesk Sell
Setting up Zoho CRM
Destinations
Connect to AWS Redshift using AWS Glue
Connect your Dreamdata data to Amazon Redshift
Connect your Dreamdata data to Snowflake
Getting Started with Google Data Studio Templates
Google BigQuery
Google Cloud Storage
Google Connected Sheets
Guides for Google Data Studio Reporting
Data Enrichment
Overview
Table Schema
Settings
- All Categories
- Data Platform
- Data Enrichment
Data Enrichment
Updated
by Ole Dallerup
Data Enrichment
Dreamdata will automatically download relevant data from our CRM(s). This includes data on companies such as Industry, Annual Revenue, Employees and Country. You can see this data being used inside the product in various reports and often you can filters the reports based on some or all the fields.
However Dreamdata does not just use the data as is, we take the data from all your connected CRM like systems and use the most insightful and latest data. For example, your primary CRM might be Salesforce, but you have also connected your marketing automation system HubSpot. We will process company data as following steps:
- We will pull out data from both systems.
- If there exists mismatched information from two CRMs for the same object, we will take data from the latest created object.
- When the data is not available in any of your CRMs, which is common. Dreamdata will enrich the fields from an data source we have available using the company website.
When we have merged and enriched the Industry, Annual Revenue, Employees and Country fields we normalize the data to best way possible ensure that we categorize the data in the same way. Example there are many different Industry categorizations, however to get do analytics its best to use just one system and therefore we normalize the data to predefined categorizations. Please check below for the details on the individual fields.
Country
See all countries here.
Industry
See all industries categories here.
Annual Revenue
See all annual revenue bucket here.
Employees
See all annual revenue bucket here.