Data retention and deletion

Updated by Jing Lin

What data does Dreamdata store?

Dreamdata stores data of all your connected sources, your website tracking events, and analysis data.

Where does Dreamdata store your data?

Dreamdata securely stores your data within the European Union using two Google Cloud services: Google Cloud Storage and BigQuery. Both services encrypt the data at rest using AES256 and offer reliable data storage solutions replicating the data across multiple data centers.

Google Cloud Storage: Dreamdata initially streams your website tracking events into Google Cloud Storage and stores daily synchronized data from all your connected sources in the same region before loading it into BigQuery. This approach ensures not only fault tolerance in tracking but also scalability and efficiency in data synchronization.

BigQuery: Dreamdata provides comprehensive data cleaning, standardization, and enrichment services for all your connected sources, facilitating in-depth analysis of marketing, content, revenue attributions, and more. Throughout this process, Dreamdata conducts most of the analyses and stores the query results in BigQuery.

How long does Dreamdata store data from connected sources?

Google Cloud Storage: Dreamdata automatically deletes your data stored in Google Cloud Storage 30 days after the data extraction date.

BigQuery: Dreamdata maintains a complete copy of all the data from each source connected to Dreamdata to ensure accurate analysis and reporting. If the data is deleted on your source platform, Dreamdata App will promptly reflect the changes the following day. Moreover, the data will be removed from Dreamdata's database after 30 days.

When you disconnect a source from Dreamdata, all data of that source will be automatically deleted after 30 days. If you require faster data removal, please contact support.

IP address data

Dreamdata primarily collects IP address data from website tracking, using it to enrich company, country, and city information. Our data retention policy dictates that we remove IP address data from our database within 30 days of acquisition. It's important to note that when you establish an IP exclusion rule, we will retain the IP addresses associated with those events. However, please be aware that our IP exclusion feature is designed to exclude events with specified IP addresses only for future occurrences. If you inadvertently exclude events with specific IP addresses and wish to reverse this action, you can reach out to support for assistance.

Deletion request

If you would like to delete your account and the data related to it please disconnect all sources and contact your customer success manager or write an email to We will then proceed with deleting your account and inform you when it is done.

Deletion process

Google Cloud Storage data: Once all sources are disconnected and the tracking scripts are removed, we will not pull any new data, and the 30 days deletion countdown starts.

BigQuery data: We will delete all data stored in BigQuery soon after receiving the request, and you will receive a confirmation when it's done.

Account: We will delete your account after receiving your request, and you will not be able to log in anymore. This includes the users associated with the account.

API Key: We will delete your API key after receiving your request, and we will not proccess data you might still send such as tracking data.

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