Overview

Updated by Camilla Ostergaard

This dashboard provides an overview of the performance of all your Ad Networks. It shows traffic levels along with how much attributable revenue and deals can be allocated to the Paid Channel. It also breaks down the performance by source and campaign, allowing you to compare and understand which activities are performing or not.

Filters

Date: Set the time period you want to investigate*

Stage: You can select your preferred pipeline stage. Read more about the Free Tier Stages here

Attribution: Choose the attribution model which is meaningful for your analysis

  • First Touch
  • Last Touch 
  • Linear 
  • U-Shaped
  • W-Shaped
  • Data-driven

Sources: Choose the ad network 

Campaigns: Choose the campaign you want to investigate 

Ad Accounts: Choose the ad account/s you are interested in

*Note: Date is referring to the time period when visitors/contacts interacted with these Ad Networks

For more filters you ca use the Add Filter option which includes properties from your CRM (Add CRM Property)

Metrics

Visitors: ​​The number of unique users who had a website session which originated from Paid Ad Networks during the given time period

Contacts: The number of visitors who we have been able to attach an email to their user id

Companies: The number of companies who are attached to Contacts, or the number of companies in your CRM who we can be attached to any visitor traffic (anonymous)

Deals: The number of deals that are associated with Paid Ad Networks based on your selected filter

Value: The amount of revenue that is attributed to the Paid Ad Networks campaigns based on your selected filter

Funnel Overview

Visitors → Contacts → Companies

This gives you an overview of the traffic from your Paid Channel which is based on the Tracking script we have on your websites.

Influenced Deals & Influenced Value: The number of deals who had a touchpoint in its journey and the value (revenue) of those deals - based on the dates/filters selected. These two metrics are not controlled by your selected attribution model.

Deals: The number of deals who had a touchpoint in this journey BUT with the attribution model applied - based on the dates/filters selected. The attribution model you have selected is applied to each deal and all their paid channel sessions.

Value: The value (revenue) of the calculated attributable deals.

Note: When using First Touch/Last Touch you will get a rounded Deal number, as a deal is either First-Touch Paid or not. With Linear, W-Shaped or U-Shaped you will get a fraction of a deal, as most Paid Touch points will make up a fraction of the sessions on a deal.

Graphs and Tables

Source Performance

In this table, we provide an overview of the performance of your Ads by Source.

We provide a table listing all Sources (Ad Networks) that were available within the Paid sessions on the Attributable Deals. We breakdown their performance by showing Visitors, Contacts, Companies, Attributable Deals and Attributable Value.

Note: These numbers don't always match the totals shown in the first two sections of this Dashboard, as not all sessions contain a source.

Comparing Sources (Ad Networks) based on unique Visitors and Value

In this graph we visualise your Ad Networks performance, we do that by comparing Visitors over Value generated from each Source. This graph helps to understand which Sources (Ad Networks) convert better.

Campaign Performance

In this table we list all Campaigns and breakdown their performance (metrics) by showing Source, Visitors, Contacts, Companies, Attributable Deals and Attributable Revenue.

Note: These numbers don't always match the totals shown in the first two sections of this Dashboard, as not all sessions contain a source.

How did we do?