Overview

Siminta Jacinavice Updated by Siminta Jacinavice

This dashboard provides an overview of the performance of all your Ad Networks. It shows traffic levels along with how much attributable revenue and deals can be allocated to the Paid Channel. It also breaks down the performance by source and campaign, allowing you to compare and understand which activities are performing or not.

Filters

Date: Set the time period you want to investigate

Stage: You can select your preferred pipeline stage. Read more about the Free Tier Stages here

Attribution: Choose the attribution model which is meaningful for your analysis

  • First Touch
  • Last Touch 
  • Linear 
  • U-Shaped
  • W-Shaped

Devices: Choose the device to analyse specific traffic 

  • Desktop
  • Mobile
  • Tablet

Ad Network: Choose the ad network 

Note: Date is referring to the time period when visitors/contacts interacted with these Ad Networks

Metrics

Visitors: ​​The number of unique users who had a website session which originated from Paid Ad Networks during the given time period

Contacts: The number of visitors who we have been able to attach an email to their user id

Companies: The number of companies who are attached to Contacts, or the number of companies in your CRM who we can be attached to any visitor traffic (anonymous)

Deals: The number of deals that are associated with Paid Ad Networks based on your selected filter

Value: The amount of revenue that is attributed to the Paid Ad Networks campaigns based on your selected filter

Funnel Overview

Visitors → Contacts → Companies

In this first section, we give an overview of the traffic from your Paid Channel which is based on the Tracking script we have on your websites.

Deals → Value

In the second section, we provide the total number of Attributable Deals and Attributable Value (revenue) that can be assigned to your Paid Channel based on the filters selected.

To calculate these numbers, we first look at the pool of contacts/companies that visited the ads based on the dates/filters. Once we have that group, we see what deals were closed after their visit, up to today's date. More importantly, we are only looking at deals where we have a recorded history of sessions, Attributable Deals. This pool of attributable deals will make up the basis for this section. For each of these deals and all their sessions, we will run the Attribution Model you have selected so each session is given a deal and revenue amount.

For both Attributable Deal and Value (revenue), we then provide the sum of these amounts for each session that contains Paid Channel, depending on which Attribution Model you have selected.

Note: When using First Touch/Last Touch you will get a round Deal number, as a deal is either First Touch Paid or Not. With Linear, W-Shaped or U-Shaped you will get a fraction of a deal as most Paid Touchpoints will make up a fraction of the sessions on a deal.

Graphs and Tables

Source Performance

In this table, we provide an overview of the performance of your Ads by Source.

We provide a table listing all Sources (Ad Networks) that were available within the Paid sessions on the Attributable Deals. We breakdown their performance by showing Visitors, Contacts, Companies, Attributable Deals and Attributable Value.

Note: These numbers don't always match the totals shown in the first two sections of this Dashboard as not all sessions contain a source.

Comparing Sources (Ad Networks) based on unique Visitors and Value

In this graph we visualise your Ad Networks performance, we do that by comparing Visitors over Value generated from each Source. This graph helps to understand which Sources (Ad Networks) convert better.

Campaign Performance

In this table we list all Campaigns and breakdown their performance (metrics) by showing Source, Visitors, Contacts, Companies, Attributable Deals and Attributable Revenue.

Note: These numbers don't always match the totals shown in the first two sections of this Dashboard as not all sessions contain a source.

How did we do?

LinkedIn Ads

Return on Ads Spend

Contact