Cost

Siminta Jacinavice Updated by Siminta Jacinavice

This dashboard provides an overview of your Ads Cost in total as well as per each Ad Network. This report breaks down the Total Cost into smaller metrics like cost per mille and cost per click. Group By filter allows to investigate the performance of different Ad Networks and Campaigns.

Filters

Date: Set the time period you want to investigate

Ad Network: Choose the ad network 

Aggregation: Set the time frames you wish your data to be displayed

Group By: Choose different options to see how it affects your deals

  • Campaign
  • Ad Network

Metrics

Cost: The amount of your ad spend 

Impressions: The number of times your ad is shown. Each time your ad appears on someone's feed it is counted as an impression 

Clicks: The number of clicks recorded on your ads

Cost Per Mille (cpm): Cost per thousand. This calculation is used to denote the price over one thousand impressions

Click Through Rate (ctr): Clicks divided by Impressions 

Cost Per Click (cpc): Total Cost divided by Clicks

Funnel Overview

Cost → Impressions → Clicks

In this first section, we provide the top of the funnel for your Ad Networks Costs and outcomes (Impressions, Clicks) for the given time period. This data is pulled directly through our integrations.

Cost per Mille → Click through Rate → Cost per Click

In this row, we provide detailed cost metrics that allow us to take an in-depth look at the costs of our Ad Networks.

Graphs and Tables

Ad Network Cost over Time

In this graph we visualise your Ad Networks Cost, we do that by displaying each Ad Network Cost along with Total Cost over chosen time frame. This graph helps to understand which Ad Networks you spend the most money on. Use the Aggregate filter to breakdown the X-Axis as you wish e.g. (day, week, month).

Note: You can select which Ad Networks to hide/display by simply clicking the boxes on the top right corner.

 Ad Network Cost over Time

We provide a table listing the Cost and Performance metrics of specific Ad Network. This analysis is used for investigating individual Ad Networks as well as comparing their performance in relation to each other.

Note: Deals and Value are not included in this table, to find these metrics go under ROAS dashboard.

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