Get started with Dreamdata
How it works
How set up Dreamdata Web tracking (analytics.js) manually
How to invite your colleagues to Dreamdata
How to set up up Dreamdata web tracking (analytics.js) using Google Tag Manager
How to track forms adding the auto-identify script via Google Tag Manager.
Onboarding for paying customers [VIDEO]
Onboarding process for free customers [VIDEO]
Setting Up Dreamdata
The Onboarding Process
What is Dreamdata? [VIDEO]
Content Performance - Dashboard Options
Which channel performs best for different content?
Which content generates pipeline?
Measuring influenced pipeline for B2B content - the true conversion metric
Setup Content Reporting
What KPI to measure the effect of B2B content?
Attribution Models- dashboard explanation
Data Driven Attribution
Types of Attribution Models
Google Display Ads
Google Search Ads
Return on Ads Spend
Performance vs. Revenue attribution: A guide on when to use what
Setting up AdRoll
Setting up Bing Ads
Setting up Capterra
Setting up Close
Setting up Data Export to BigQuery of CRM Properties
Setting up Facebook Ads
Setting up G2 Crowd
Setting up Google Ads
Setting up Google Search
Setting up Google Sheets
Setting up HubSpot
Setting up Intercom
Setting up LinkedIn Ads
Setting up Marketo
Setting up Microsoft Dynamics
Setting up Pardot
Setting up Pipedrive
Setting up Salesforce
Setting up Twitter Ads
Setting up Zapier integration & Zaps for Lead Gen forms/Lead Ads
Setting up Zendesk Sell
Setting up Zoho CRM
Connect to AWS Redshift using AWS Glue
Connect your Dreamdata data to Amazon Redshift
Connect your Dreamdata data to Snowflake
Getting Started with Google Data Studio Templates
Google Cloud Storage
Google Connected Sheets
Guides for Google Data Studio Reporting
How does Dreamdata track all relevant on-site customer data?
Load analytics.js from your own domain
Pardot iframe form tracking
Server Side Analytics APIs
Setting up Dreamdata Web tracking (analytics.js)
Setting up tracking with Segment
Tracking Hubspot Forms with auto-identify script
Tracking iframes with auto-identify script
Tracking using Sleeknote or Drift
Setting up your customised Stage Models
Setting up your default Stage Models
Can I exclude content or websites from being tracked?
Roles and Permissions
Some of my deals are flagged with "no-tracking". What does it mean?
What does Visitors, Contacts and Companies mean?
What is a Stage Model?
What is a company in Dreamdata?
What is a session?
Why are my dashboards empty?
Quick learning videos!
Are you using G2?
Do you know how your company is generating money?
Do you know which of your Marketing activities had the biggest impact on pipeline and revenue?
Dreamdata Content Analytics: Discover the real value of your content
Find the content that generates most pipeline
Helping BDRs break through to the hottest accounts
How Content Analytics tracks the influence of content of pipeline and revenue
How to cut the cost of your Google Search Ads
How to easily build a retargeting audience with Dreamdata
How to see the value of B2B Google Ads in pipeline and revenue generated
How to set up content categories on Dreamdata
Performance vs. Revenue Analytics reports- when to apply them best!
See the value of SEO in pipeline and revenue generated
What attribution really is and why you should care!
Which of your emails produce pipeline and revenue?
Updated by Siminta Jacinavice
This dashboard provides an overview of your Ads Cost in total as well as per each Ad Network. This report breaks down the Total Cost into smaller metrics like cost per mille and cost per click. Group By filter allows to investigate the performance of different Ad Networks and Campaigns.
Date: Set the time period you want to investigate
Ad Network: Choose the ad network
Aggregation: Set the time frames you wish your data to be displayed
Group By: Choose different options to see how it affects your deals
- Ad Network
Cost: The amount of your ad spend
Impressions: The number of times your ad is shown. Each time your ad appears on someone's feed it is counted as an impression
Clicks: The number of clicks recorded on your ads
Cost Per Mille (cpm): Cost per thousand. This calculation is used to denote the price over one thousand impressions
Click Through Rate (ctr): Clicks divided by Impressions
Cost Per Click (cpc): Total Cost divided by Clicks
Cost → Impressions → Clicks
In this first section, we provide the top of the funnel for your Ad Networks Costs and outcomes (Impressions, Clicks) for the given time period. This data is pulled directly through our integrations.
Cost per Mille → Click through Rate → Cost per Click
In this row, we provide detailed cost metrics that allow us to take an in-depth look at the costs of our Ad Networks.
Graphs and Tables
Ad Network Cost over Time
In this graph we visualise your Ad Networks Cost, we do that by displaying each Ad Network Cost along with Total Cost over chosen time frame. This graph helps to understand which Ad Networks you spend the most money on. Use the Aggregate filter to breakdown the X-Axis as you wish e.g. (day, week, month).
Note: You can select which Ad Networks to hide/display by simply clicking the boxes on the top right corner.
Ad Network Cost over Time
We provide a table listing the Cost and Performance metrics of specific Ad Network. This analysis is used for investigating individual Ad Networks as well as comparing their performance in relation to each other.
Note: Deals and Value are not included in this table, to find these metrics go under ROAS dashboard.