Get started with Dreamdata
What is Dreamdata? [VIDEO]
Setting Up Dreamdata
How to set up Dreamdata Web tracking (analytics.js) manually
How to set up up Dreamdata web tracking (analytics.js) using Google Tag Manager
How to track forms adding the auto-identify script via Google Tag Manager.
The Onboarding Process
Onboarding process for free customers [VIDEO]
Onboarding for paying customers [VIDEO]
Single sign-on
How to invite your colleagues to Dreamdata
Dashboards
Home
Engagement
Performance
Content Performance
Analytics
Which channel performs best for different content?
Which content influenced the MQLs created in a time period?
Content Performance - Dashboard Options
Which content generates pipeline?
Measuring influenced pipeline for B2B content - the true conversion metric
What KPI to measure the effect of B2B content?
Setup Content Reporting
Content Analytics - Dashboard Options
Paid
Overview
Ad Spend
Return on Ads Spend
Google Search Ads
Google Display Ads
LinkedIn Ads
Bing Ads
Facebook Ads
YouTube Ads
Capterra Ads
G2 Crowd
Organic
Acquisition
Conversions
Web Traffic
Performance vs. Revenue attribution: A guide on when to use what
Journeys
Revenue Analytics
Data Platform
Sources
Intent Data
Paid
Setting up Facebook Ads
Setting up AdRoll
Setting up Twitter Ads
Setting up Bing Ads
Setting up LinkedIn Ads
Setting up Google Ads
Setting up G2
Setting up Capterra
CRM
Marketing Automation
Import Other
Import fixed cost data using Google Sheet
Importing data not in your CRM (using Google Sheets)
Import cost data using Google Sheet
Custom data
Setting up Outreach
Setting up Zapier integration & Zaps for Lead Ads
Setting up Google Search
Setting up Intercom
Destinations
Ad Network
Data Warehouse
Google BigQuery
Connect to AWS Redshift using AWS Glue
Connect your Dreamdata data to Snowflake
Connect your Dreamdata data to Amazon Redshift
Cloud Storage
Business Intelligence
Guides for Looker Studio Reporting
Getting Started with Looker Studio Templates
Google Connected Sheets
Setting up Data Export to BigQuery of CRM Properties
Overview
Company Data Enrichment
Table Schema
Intent data
General Settings
Tracking
Segment
Dreamdata Cookies
Form Tracking
Reduce impact from ad-blockers and Apple ITP 2.x
Pardot iframe form tracking
Anonymizing IP
Tracking using Sleeknote or Drift
How to track your emails?
Cookie Bar
How does Dreamdata track all relevant on-site customer data?
Cookie Retention
Tracking Hubspot Forms with auto-identify script
Server Side Analytics APIs
URL query parameters
Calendly
Tracking iframes with auto-identify script
Tracking SPAs (Single Page Applications)
Across domain & device tracking
Advanced Identification of users and companies
Stage Models
Setup Guide: All Salesforce Opportunities entering specific Stage
Setup Guide: Creation of Opportunities/Deals
Setup Guide: Tracked sign-up events
Setup Guide: All Hubspot Deals entering specific Stage
Stage Models - Customization
Menu: Settings
Allowed Domains
UTM Mapping
Branded Search filter
CRM-Based Channel and Source in the Absence of Tracking Activity
CRM filters
FAQ
Glossary
Categories
Some of my deals are flagged with "Unknown". What does it mean?
Data retention
Can I exclude content or websites from being tracked?
How are activity mapped to companies?
What does Visitors, Contacts and Companies mean?
What is a session?
Roles and Permissions
What is the reporting Time Zone?
Why are my dashboards empty?
Agency Partners
Welcome Partner!
Partner Tiers
Referral Guide and UTM tracking
Partner Material
Intro Template for your new clients
Ideal Customer Profile
Co-marketing and account mapping
Contact
Quick learning videos!
Find the content that generates most pipeline
How to set up content categories on Dreamdata
Do you know how your company is generating money?
How to see the value of B2B Google Ads in pipeline and revenue generated
How Content Analytics tracks the influence of content of pipeline and revenue
How to easily build a retargeting audience with Dreamdata
Are you using G2?
Performance vs. Revenue Analytics reports- when to apply them best!
What attribution really is and why you should care!
Helping BDRs break through to the hottest accounts
Dreamdata Content Analytics: Discover the real value of your content
Do you know which of your Marketing activities had the biggest impact on pipeline and revenue?
Which of your emails produce pipeline and revenue?
See the value of SEO in pipeline and revenue generated
How to cut the cost of your Google Search Ads
- All Categories
- Get started with Dreamdata
- Setting Up Dreamdata
Setting Up Dreamdata
Updated
by Nicholas Wright
In this article, we will cover the first 3 steps of setting up Dreamdata.
- Website Tracking
- Form Submission Tracking
- Connecting Sources

You can find a video here which illustrates these steps in an easy way.
Website Tracking
A major part of your customer’s journey is through your website so it is critical we track all your visitors via a small script you install on all your pages. There are 4 methods to do this:
- Google Tag Manager
Copy the script found in the Sources>Javascript tab and then create a custom html tag within Google Tag Manager and have it fire on all pages
- Manual
For those not using Google Tag Manager, in the Sources>Javascript tab we provide the script that you need to add at the end of the <head />
section of all your pages.
- Custom Domain Proxy
A more advanced setup, you can load the analytics script from your own domain, minimizing the effect of ad blockers. To learn more check out this article.
- Segment
If you are already tracking with Segment, we can integrate and pull that data. Just go to Sources>Segment to connect and then refer to this article.
The day after you have this setup, you should see website traffic starting to show in Core Numbers>Traffic. Please compare these numbers with your current website traffic data.
Forms Submission Tracking
Your website traffic is anonymous until they identify themselves through a form submission, like a demo request. This critical puzzle piece allows us to connect a contact on an opportunity to their website traffic.
To capture this form submission data you need to add a small script on all your forms (contact forms, newsletters, sign ups, logins etc.). Most likely you will need to involve your Web Developer for the installation. The script is as follows:
analytics.identify(null, {email: 'person@email.com'});
analytics.track('conversionName');
Remember to replace the email and conversion name with the user’s actual email address and the name of the form (conversion name). Ideally you can add a meaningful conversion name. Otherwise, use a generic name like formSubmitted.
You want to run the tracking code either just before or just after the form has been submitted. If it’s before or after usually depends if you have some validation rules running server-side and or for practicalities. As such it’s not important if it’s done before or after.
Sources
Once you have properly set up your website tracking, it is time to plug in your tech stack into Dreamdata, particularly your CRM. Within the Data Platform>Sources tab you can find our full library of sources.
If we are missing a key source for you, please let us know. We are always interested in expanding our offering.
For each source we require an admin user to authenticate their account and give us permission to access. If you need to invite another user to do this, you will be able to invite them within your Account Area.
That’s it! Once you have covered these areas, you have laid a great foundation for your Dreamdata journey to really uncover your customer journey and what is really driving Revenue!
We are always here to help so please reach out to friends@dreamdata.io with any questions or requests!
Thank you!