Pages report

Diana Ramirez Updated by Diana Ramirez

The Pages report is one of the new B2B reports recently released!

Engagement - Pages* are similar to Engagement - Events, but where Engagement - Events consider all tracked events, Engagement - Pages only analyzes events with a URL (= the event is happening on a specific page). 

This naturally includes events like page_views, but also form submission events are normally tracked on a specific URL page.

The report allows for analysis of which pages perform the best in terms of views, visitors, companies, conversions, average time spent on the page, engagement rate or pipeline metrics.

So what is special about this report?

  1. Provides clarity when comparing the numbers between google search console and dreamdata metrics
  2. You are able to analyse what countries do your page viewers come from?
  3. Set up graph metrics to see Sessions, page visitors, conversions, contact and companies amongst others
  4. Most interestingly you are able to see the conversion and engagement rate per page

Typical questions you will find answers to through Pages

Which page has the highest number of visitors or best conversion rate?

People familiar with Google’s Universal Analytics (GA3) will also find a familiar Landing Page analysis by simply changing the ‘Group By’ to Landing Page. (This report is no longer default in Google Analytics 4) 

What Landing Page drives the most conversions? Are people coming from Organic or Paid sources when entering a specific Landing Page?

Similar to Engagement - Events, we can segment each page by Channel, Source, Campaign, Referrer etc. to gain insight into the channels that people use to arrive at a specific page. 

In addition to the origin of the traffic, we can segment each page by both visitor properties like country, device etc. and company properties like industry and number of employees etc. Allowing for a deeper understanding of how different different segments engage with a page.

What industry do people viewing ‘blog/how-to-connect-engagement-with-revenue’ represent? Where do people viewing this url come from?

* The Engagement - Pages report has many similarities to Content Performance. Both are analyzing all events with a URL. The main difference is that the Engagement - Pages report focus more on user level metrics ie. how many visitors, companies, visiting time, engagement rate. Whereas Content Performance focuses more on the performance of each URL in terms of pipeline generation. In this way Content Performance is a more opinionated report whereas Engagement - Pages is of a more summarizing nature.

Watch our Pages introduction video:

 

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