Event Builder: Best Practices
Updated
by
Elise McCreary
Hubspot events
Campaigns
Dreamdata receives campaign data on Email campaigns. In order to pull in your campaign data you can build an event on the Marketing Email Click object.
Filtering
While HubSpot's UI automatically filters certain bot events, they remain accessible via the API. If you prefer to exclude these filtered events from your Dreamdata reporting, you can do so by adding a filteredEvent = false filter to your Dreamdata configuration.
Form events
The event built on form_submissions object may contain data that is specifically uploaded to the object that we can't get otherwise.
The event built on traffic_analytics object contains the tracking data from both present and deleted forms.
It is possible there is duplicate data between the two events but it will be de-duplicated by Dreamdata.
Fallback Source
When an event is not assigned a channel or source, it will fallback to the original source field from Hubspot. We use this for populating the lead source. We look at the following fields in your Hubspot data:
hs_analytics_source
hs_analytics_source_data_1
hs_analytics_source_data_2
Salesforce events
Gong
If you have an integration set up to see your Gong events in Salesforce, you can easily pull those events into Dreamdata from the Tasks and Events objects. You will be able to pull in Gong events by using the fields available as filters.
