Get started with Dreamdata
How to invite your colleagues to Dreamdata
How to set up Dreamdata Web tracking (analytics.js) manually
How to set up up Dreamdata web tracking (analytics.js) using Google Tag Manager
How to track forms adding the auto-identify script via Google Tag Manager.
Onboarding for paying customers [VIDEO]
Onboarding process for free customers [VIDEO]
Setting Up Dreamdata
The Onboarding Process
What is Dreamdata? [VIDEO]
Content Performance - Dashboard Options
Which channel performs best for different content?
Which content generates pipeline?
Measuring influenced pipeline for B2B content - the true conversion metric
Setup Content Reporting
What KPI to measure the effect of B2B content?
Google Display Ads
Google Search Ads
Return on Ads Spend
Performance vs. Revenue attribution: A guide on when to use what
Import cost data using Google Sheet
Importing historical data to Dreamdata using Google Sheets
RollWorks Site Traffic Revealer
Setting up AdRoll
Setting up Bing Ads
Setting up Capterra
Setting up Close
Setting up Data Export to BigQuery of CRM Properties
Setting up Facebook Ads
Setting up G2 Crowd
Setting up Google Ads
Setting up Google Search
Setting up HubSpot
Setting up Intercom
Setting up LinkedIn Ads
Setting up Marketo
Setting up Microsoft Dynamics
Setting up Pardot
Setting up Pipedrive
Setting up Salesforce
Setting up Twitter Ads
Setting up Zapier integration & Zaps for Lead Gen forms/Lead Ads
Setting up Zendesk Sell
Setting up Zoho CRM
Triblio ABM platform
Connect to AWS Redshift using AWS Glue
Connect your Dreamdata data to Amazon Redshift
Connect your Dreamdata data to Snowflake
Getting Started with Google Data Studio Templates
Google Cloud Storage
Google Connected Sheets
Guides for Google Data Studio Reporting
LinkedIn Offline Conversion
Advanced Identification of users and companies
How does Dreamdata track all relevant on-site customer data?
How to track your emails?
Pardot iframe form tracking
Reduce impact from ad-blockers and Apple ITP 2.x
Server Side Analytics APIs
Tracking Hubspot Forms with auto-identify script
Tracking SPAs (Single Page Applications)
Tracking iframes with auto-identify script
Tracking using Sleeknote or Drift
Setting up your customised Stage Models
Setting up your default Stage Models
Can I exclude content or websites from being tracked?
Roles and Permissions
Some of my deals are flagged with "no-tracking". What does it mean?
What does Visitors, Contacts and Companies mean?
What is a Stage Model?
What is a company in Dreamdata?
What is a session?
Why are my dashboards empty?
Ideal Customer Profile
Intro Template for your new clients
Referral Guide and UTM tracking
Quick learning videos!
Are you using G2?
Do you know how your company is generating money?
Do you know which of your Marketing activities had the biggest impact on pipeline and revenue?
Dreamdata Content Analytics: Discover the real value of your content
Find the content that generates most pipeline
Helping BDRs break through to the hottest accounts
How Content Analytics tracks the influence of content of pipeline and revenue
How to cut the cost of your Google Search Ads
How to easily build a retargeting audience with Dreamdata
How to see the value of B2B Google Ads in pipeline and revenue generated
How to set up content categories on Dreamdata
Performance vs. Revenue Analytics reports- when to apply them best!
See the value of SEO in pipeline and revenue generated
What attribution really is and why you should care!
Which of your emails produce pipeline and revenue?
- All Categories
- What is a session?
What is a session?
Updated by Meriem Lwahhabi
A session is a group of user interactions. A session can contain any combination of page views, events or actions.
Attribution is done on session level, such that we attribute value to a session that may contain several interactions. In this way, we do not seek to attribute value to a single click, but the group of interactions constituting the experience perceived by a user.
How is a session defined?
Interactions are grouped into a session if:
- Inactivity between interactions are less than 30 minutes
- Belong to the same session group ID (see below)
In this way, we classify each interaction into groups, and only if the interactions belong to the same group can they be grouped together. For example, by default a meeting will be in a different group than a webpage interaction.
These groups can be customised so specific interactions are no longer grouped ie. creating more sessions making the view more granular.
Default groups are:
- Emails (split into email opens and email sent if possible),
- Events (like webinars or conferences)
- Everything else
NOTE: In the data export you will see these groups reflected in the column ‘sessionId’
Alice visits our web-page at 15.42, views another page at 15.43 and signs up to our newsletter 15:50.
These three interactions are in the same group and happening within 30 minutes of each other, so they will be within one session.
Shortly after we have a call and a meeting with Alice. These happen within 30 minutes of the visit to our webpage, but they belong to different session groups, so they are separate sessions. Notice that meetings and calls are by default two different session groups.
After our short meeting Alice decides to revisit our web-page. This starts a new session as more than 30 minutes of inactivity was recorded since the last activity within that session group.
How long does a session last?
In general, a session continues until we see 30 minutes of inactivity.
This means that if we record no activity within a session group for 30 minutes, the session ends.
Therefore, we can have multiple sessions occurring simultaneously as long as the actions belong to different session groups.