Get started with Dreamdata
Google Display Ads
Google Search Ads
Return on Ads Spend
Google Tag Manager
How does Dreamdata track all relevant on-site customer data?
Load analytics.js from your own domain
Pardot iframe form tracking
Server Side Analytics APIs
Setting up Dreamdata Web tracking (analytics.js)
Setting up tracking with Segment
How to invite Sales team members to Dreamdata
Can I exclude content or websites from being tracked?
Some of my deals are flagged with "no-tracking". What does it mean?
Stage models in Dreamdata Free
What does Visitors, Contacts and Companies mean?
What is a Stage Model?
What is a company in Dreamdata?
What is a session?
Why are my dashboards empty?
Content Performance - Dashboard Options
Which channel performs best for different content?
Which content generates pipeline?
Measuring influenced pipeline for B2B content - the true conversion metric
Setup Content Reporting
What KPI to measure the effect of B2B content?
Setting up AdRoll
Setting up Agile CRM
Setting up Bing Ads
Setting up Capterra
Setting up Close
Setting up Facebook Ads
Setting up G2 Crowd
Setting up Google Ads
Setting up Google Search
Setting up Google Sheets
Setting up HubSpot
Setting up Intercom
Setting up LinkedIn Ads
Setting up Marketo
Setting up Microsoft Dynamics
Setting up Pardot
Setting up Pipedrive
Setting up Salesforce
Setting up Twitter Ads
Setting up Zapier integration & Zaps for Lead Gen forms/Lead Ads
Setting up Zendesk Sell
Setting up Zoho CRM
Connect to AWS Redshift using AWS Glue
Connect your Dreamdata data to Amazon Redshift
Connect your Dreamdata data to Snowflake
Getting Started with Google Data Studio Templates
Google Cloud Storage
Google Connected Sheets
Guides for Google Data Studio Reporting
Updated by Meriem Lwahhabi
A session is a group of user interactions. A session can contain any combination of page views, events or actions.
Attribution is done on session level, such that we attribute value to a session that may contain several interactions. In this way, we do not seek to attribute value to a single click, but the group of interactions constituting the experience perceived by a user.
How is a session defined?
Interactions are grouped into a session if:
- Inactivity between interactions are less than 30 minutes
- Belong to the same session group ID (see below)
In this way, we classify each interaction into groups, and only if the interactions belong to the same group can they be grouped together. For example, by default a meeting will be in a different group than a webpage interaction.
These groups can be customised so specific interactions are no longer grouped ie. creating more sessions making the view more granular.
Default groups are:
- Emails (split into email opens and email sent if possible),
- Events (like webinars or conferences)
- Everything else
NOTE: In the data export you will see these groups reflected in the column ‘sessionId’
Alice visits our web-page at 15.42, views another page at 15.43 and signs up to our newsletter 15:50.
These three interactions are in the same group and happening within 30 minutes of each other, so they will be within one session.
Shortly after we have a call and a meeting with Alice. These happen within 30 minutes of the visit to our webpage, but they belong to different session groups, so they are separate sessions. Notice that meetings and calls are by default two different session groups.
After our short meeting Alice decides to revisit our web-page. This starts a new session as more than 30 minutes of inactivity was recorded since the last activity within that session group.
How long does a session last?
In general, a session continues until we see 30 minutes of inactivity.
This means that if we record no activity within a session group for 30 minutes, the session ends.
Therefore, we can have multiple sessions occurring simultaneously as long as the actions belong to different session groups.