Get started with Dreamdata
What is Dreamdata? [VIDEO]
Setting Up Dreamdata
How to set up Dreamdata Web tracking (analytics.js) manually
How to set up up Dreamdata web tracking (analytics.js) using Google Tag Manager
How to track forms adding the auto-identify script via Google Tag Manager.
The Onboarding Process
Onboarding process for free customers [VIDEO]
Onboarding for paying customers [VIDEO]
How to invite your colleagues to Dreamdata
How to validate your data
Setup Content Reporting
Content Performance - Dashboard Options
What KPI should you use to measure the effect of B2B content?
Measuring influenced pipeline for B2B content - the true conversion metric
What content generates pipeline?
Which channel performs best for different content?
Return on Ads Spend (ROAS)
Google Search Ads
Google Display Ads
Performance vs. Revenue attribution: A guide on when to use what
Triblio ABM platform
Setting up Facebook Ads
Setting up AdRoll
Setting up Twitter Ads
Setting up Bing Ads
Setting up LinkedIn Ads
Setting up Google Ads
Setting up G2
Setting up Capterra
Import fixed cost data using Google Sheet
Import Events data using Google Sheet
Import cost data using Google Sheet
Setting up Outreach
Setting up Zapier integration & Zaps for Lead Ads
Setting up Google Search
Setting up Intercom
LinkedIn Offline Conversion (CAPI)
Google Ads Offline Conversion
Google Ads Offline Conversion: Salesforce vs Dreamdata
Google Ads Offline Conversion: Hubspot vs Dreamdata
Connect to AWS Redshift using AWS Glue
Connect your Dreamdata data to Snowflake
Connect your Dreamdata data to Amazon Redshift
Guides for Looker Studio Reporting
Getting Started with Looker Studio Templates
Google Connected Sheets
Setting up Data Export to BigQuery of CRM Properties
Company Data Enrichment
Reduce impact from ad-blockers and Apple ITP 2.x
Pardot iframe form tracking
Tracking using Sleeknote or Drift
How to track your emails?
How does Dreamdata track all relevant on-site customer data?
Tracking Hubspot Forms with auto-identify script
Server Side Analytics APIs
URL query parameters
Tracking iframes with auto-identify script
Tracking SPAs (Single Page Applications)
Across domain & device tracking
Advanced Identification of users and companies
Tracking Dynamics 365 Marketing Forms
Setup Guide: All Salesforce Opportunities entering specific Stage
Setup Guide: All Microsoft Dynamics Opportunities in a specific Stage
Setup Guide: All Pipedrive Deals entering specific Stage
Setup Guide: Creation of Opportunities/Deals
Setup Guide: Tracked sign-up events
How Dreamdata Handles Currency Exchange in Stage Models
Setup Guide: All Hubspot Deals entering specific Stage
Stage Models - Customization
Learn more about the 'Branded Search' filter
CRM-Based Channel and Source in the Absence of Tracking Activity
What is a company?
Some of my deals are flagged with "Unknown". What does it mean?
Data retention and deletion
How is anonymous traffic linked to companies?
Can I exclude content or websites from being tracked?
Influenced vs Attributed Leads and Value
Understanding the Difference: Conversions vs. Stages
What does Visitors, Contacts and Companies mean?
What is a session?
Roles and Permissions
What is the reporting Time Zone?
Why are my dashboards empty?
Referral Guide and UTM tracking
Intro Template for your new clients
Ideal Customer Profile
Co-marketing and account mapping
Quick learning videos!
Find the content that generates most pipeline
How to set up content categories on Dreamdata
Do you know how your company is generating money?
How to see the value of B2B Google Ads in pipeline and revenue generated
How Content Analytics tracks the influence of content of pipeline and revenue
How to easily build a retargeting audience with Dreamdata
Are you using G2?
Performance vs. Revenue Analytics reports- when to apply them best!
What attribution really is and why you should care!
Helping BDRs break through to the hottest accounts
Dreamdata Content Analytics: Discover the real value of your content
Do you know which of your Marketing activities had the biggest impact on pipeline and revenue?
Which of your emails produce pipeline and revenue?
See the value of SEO in pipeline and revenue generated
How to cut the cost of your Google Search Ads
Updated by Siminta Jacinavice
With this dashboard, we provide insights into this individual Search Engine and your website performance which is broken down from Visitors to Average Position and Unique Search Queries.
This report will show how your website visitors moved through the different stages of your pipeline that have come via organic Google Search. Moreover, Search Queries analysis will help you understand certain parts of your customer behaviour (online search intentions).
Date: Set the time period you want to investigate
Stage: You can select your preferred pipeline stage. Read more about the Free Tier Stages here
Attribution: Choose the attribution model which is meaningful for your analysis
- First Touch
- Last Touch
Content Groups: Choose the content group you want to analyse
Devices: Choose the device to analyse specific traffic
Group By: Choose certain options to see how it affects your deals
Visitors: The number of visitors who have come to your website via Google Search
Contacts: The number of visitors who we have been able to attach an email to their user id
Companies: The number of companies who are attached to Contacts, or the number of companies in your CRM who can be attached to any visitor traffic (anonymous)
Deals: The number of deals that can be attributed to Google Search according to your Attribution filter and Stage filter
Value: Amount of revenue that can be attributed to Google Search according to your Attribution filter and Stage filter
Average Position: The position on a search engine results page. The sum of the average position index divided by the total of Impressions
Click Through Rate: Total Clicks divided by Impressions
United Search Queries: The number of words or phrases that users type into a search box
Visitors → Contacts → Companies
In this first section, we give an overview of the traffic from Google Search which is based on the Tracking script we have on your websites.
Deals with Organic → Value with Organic
In the second section, we provide the total number of Attributable Deals and Attributable Value (revenue) that can be assigned to Google Search based on the filters selected.
To calculate these numbers, we first look at the pool of contacts/companies that visited your website through Google Search based on the dates/filters. Once we have that group, we see what deals were closed after their visit, up to today's date. More importantly, we are only looking at deals where we have a recorded history of sessions; Attributable Deals. This pool of attributable deals will make up the basis for this section. For each of these deals and all their sessions, we will run the Attribution Model you have selected so each session is given a deal and revenue amount.
For both Attributable Deal and Value (revenue), we then provide the sum of these amounts for each session that contains Google Search, depending on which Attribution Model you have selected.
Note: When using First Touch/Last Touch you will get a round Deal number, as a deal is either First Touch Paid or Not. While with Linear, W-Shaped or U-Shaped you will get a fraction of a deal as most Paid Touchpoints will make up a fraction of the sessions on a deal.
Average Position → Click Through Rate → Unique Search Queries
On the third row, we provide percentages for some common KPIs.
Graphs and Tables
Deals and Clicks by Page
This Graph provides you information about your deals (sign ups, opportunity created, opportunity won) that have come via Google Search. Important to mention that this graph includes specific pages that accounts have entered before becoming a deal.
Note: This Graph is used for a quick overview of Clicks over Deals generated via Google Search split by your chosen Group By filter. Change filter to display: content, devices, countries, etc.
Performance by Country
In this table, we list all data about your website's performance based on countries. This helps you understand the weight of different countries (impressions, queries) and the performance of your website in regards to these countries (average position, ctr, deals).
Performance by Page
This report shows which website pages have been used by Google Search Visitors, and which pages bring more value than others.
Performance by Content
This report shows which contents (videos, blog, website, etc.) have been used by Google Search Visitors, and which contents bring more value than others.
Performance by Device
This report shows which devices have been used by Google Search Visitors, and which Devices bring more value than others.
Deals Split by Country over Time
In this graph we will visually show which Country that uses Google Search generates the most Deals (sign ups, opportunity created, opportunity won) to your business over chosen time frame. Use the Aggregate filter to breakdown the X-Axis as you wish e.g. (day, week, month).
Note: This Graph is used for a quick overview of Deals generated via Google Search split by your chosen Group By filter. Change filter to display: content, devices, page, etc.
Search Query Performance based on Impressions
This text data will visualise your search query analysis by using a word cloud. Hover over the text to see each query's impressions, clicks, ctr and average position.
Search Query Performance
People perform searches with different intentions. These intentions can be categorised into three different types: informational, navigational and transactional. You will get an overview of peoples' intentions by knowing their search queries.
This table provides words or a group of words used by people in Google Search engine. Consequently, these Search Queries have matched your website's content to a certain extent. Therefore, you can investigate your website performance over a specific Search Query and user intention. This data will also help you to evaluate different queries weigh (impressions) over your performance (average position and ctr of each query).