lars grønnegaard Updated by lars grønnegaard

In the settings section of Dreamdata you can configure conversions. A conversion is a group of events that represent a specific type of conversion for you. Typical conversions would be Demo Request, Free Sign Up, Trial Sign Up, and Request Sales Call

When you start using Dreamdata we have already set some up, but you can change them as you want to.

The conversion definitions mainly impact the W-shaped attribution model where touches with conversions are given more value.

Furthermore, they are highlighted in the customer journey view.

And if you use our data models directly you will also be able to query the data based on conversions.

A note on event types

We have a concept called "event type" where we classify different interactions (also tracking events) into types. We automatically classify track events called anything with 'signup' as signup events. We also then exclude those from the list of events in the track type.

How did we do?


Some of my deals are flagged with "no-tracking". What does it mean?