Audiences: Hubspot vs Dreamdata
Updated
by
Andreea Oprea
The HubSpot ads audiences capabilities allow you to create 3 types of audiences: contacts list, LinkedIn company list (both available on Marketing Hub Starter, Professional, and Enterprise plans) and website visitors (all plans). Read more here.
Below you can see the similarities and the differences between HubSpot audiences and Dreamdata audiences.
Similarities
HubSpot | Dreamdata | |
Audience Types | Build audiences based on contacts and companies. | Build audiences based on contacts and companies. |
Data Usage | Combine demographic and behavioral data*. *The data available to you depends if you use HubSpot as both CRM and Marketing Automation Platform. | Combines demographic and behavioral data............................................................................... |
A combination of demographic and behavioral data can be used to create audiences, on either platform. For example, you can create an audience of VPs of Marketing who have visited your website within the last 60 days.
Differences
HubSpot | Dreamdata | |
Ad platforms | HubSpot doesn’t have ad platform data to create audiences. ............................................................................................ | Dreamdata is an official LinkedIn Marketing Partner. This means you can create audiences based on LinkedIn ad engagement and video views. |
Website visitors | Only available for audiences based on contacts. | Dreamdata collects and models your data into account-based customer journeys. This means that you can create audiences based on contacts and companies based on website visits. |
Funnel stages | Create audiences based on HubSpot lifecycle stages. | Create audiences based on Dreamdata’s stage models, which are completely customizable to reflect your funnel. |
Not in CRM | It is not possible to create audiences of contacts or companies not in the CRM. | Dreamdata uses proprietary technology to track your website, which enables us to capture companies that aren’t in your CRM. You can use this data to create audiences. 41% of active companies are not in CRM |
Ad platform syncs | Google, LinkedIn and Facebook. | Google and LinkedIn. |
With Dreamdata, you would be able to create an audience of closed-lost companies that have visited your website within the last 60 days which also interacted with your company on LinkedIn and Facebook.
