Tracking LinkedIn Ads
Updated
by
Anton Lauritsen
When running LinkedIn Ads it is important to set up the correct tracking template.
This will allow us to gather specific data on the ad and campaign when your LinkedIn ad visitors land on your website. Most importantly, we will be able to run ROI calculations at the LinkedIn campaign level.
Tracking LinkedIn Ads
Included below, you'll find a guide on how to ensure that your tracking is correctly set up when using the v1 tracking script.
- Go to LinkedIn Campaign Manager
- Click on Account Settings
- Then click on URL parameters and paste the following code as Account tracking parameters
- Click Save
If the tracking instructions above are not followed properly, the attribution will be inaccurate and the Ad Account filter available in the performance reports will not work properly.
