Get started with Dreamdata
What is Dreamdata? [VIDEO]
Setting Up Dreamdata
How to set up Dreamdata Web tracking (analytics.js) manually
How to set up up Dreamdata web tracking (analytics.js) using Google Tag Manager
How to track forms adding the auto-identify script via Google Tag Manager.
The Onboarding Process
Onboarding process for free customers [VIDEO]
Onboarding for paying customers [VIDEO]
How to invite your colleagues to Dreamdata
Which channel performs best for different content?
Which content influenced the MQLs created in a time period?
Content Performance - Dashboard Options
Which content generates pipeline?
Measuring influenced pipeline for B2B content - the true conversion metric
What KPI to measure the effect of B2B content?
Setup Content Reporting
Content Analytics - Dashboard Options
Return on Ads Spend
Google Search Ads
Google Display Ads
Performance vs. Revenue attribution: A guide on when to use what
Setting up Facebook Ads
Setting up AdRoll
Setting up Twitter Ads
Setting up Bing Ads
Setting up LinkedIn Ads
Setting up Google Ads
Setting up G2
Setting up Capterra
Import fixed cost data using Google Sheet
Importing data not in your CRM (using Google Sheets)
Import cost data using Google Sheet
Setting up Outreach
Setting up Zapier integration & Zaps for Lead Ads
Setting up Google Search
Setting up Intercom
Connect to AWS Redshift using AWS Glue
Connect your Dreamdata data to Snowflake
Connect your Dreamdata data to Amazon Redshift
Guides for Looker Studio Reporting
Getting Started with Looker Studio Templates
Google Connected Sheets
Setting up Data Export to BigQuery of CRM Properties
Company Data Enrichment
Reduce impact from ad-blockers and Apple ITP 2.x
Pardot iframe form tracking
Tracking using Sleeknote or Drift
How to track your emails?
How does Dreamdata track all relevant on-site customer data?
Tracking Hubspot Forms with auto-identify script
Server Side Analytics APIs
URL query parameters
Tracking iframes with auto-identify script
Tracking SPAs (Single Page Applications)
Across domain & device tracking
Advanced Identification of users and companies
Setup Guide: All Salesforce Opportunities entering specific Stage
Setup Guide: Creation of Opportunities/Deals
Setup Guide: Tracked sign-up events
Setup Guide: All Hubspot Deals entering specific Stage
Stage Models - Customization
Branded Search filter
CRM-Based Channel and Source in the Absence of Tracking Activity
Some of my deals are flagged with "Unknown". What does it mean?
Can I exclude content or websites from being tracked?
How are activity mapped to companies?
What does Visitors, Contacts and Companies mean?
What is a session?
Roles and Permissions
What is the reporting Time Zone?
Why are my dashboards empty?
Referral Guide and UTM tracking
Intro Template for your new clients
Ideal Customer Profile
Co-marketing and account mapping
Quick learning videos!
Find the content that generates most pipeline
How to set up content categories on Dreamdata
Do you know how your company is generating money?
How to see the value of B2B Google Ads in pipeline and revenue generated
How Content Analytics tracks the influence of content of pipeline and revenue
How to easily build a retargeting audience with Dreamdata
Are you using G2?
Performance vs. Revenue Analytics reports- when to apply them best!
What attribution really is and why you should care!
Helping BDRs break through to the hottest accounts
Dreamdata Content Analytics: Discover the real value of your content
Do you know which of your Marketing activities had the biggest impact on pipeline and revenue?
Which of your emails produce pipeline and revenue?
See the value of SEO in pipeline and revenue generated
How to cut the cost of your Google Search Ads
Updated by Mikkel Settnes
To enable Dreamdata to access your Marketo account you will need to provide three pieces of information:
- Your unique Base URL
- Your Client Id
- Your Client Secret
The Base URL
You can find your base URL by logging in to Marketo and navigate to the Admin > Integration > Web Services menu. The base URL is labeled “Endpoint” and found in the “REST API” section as shown in the following screenshots:
The Client Id and Client Secret
To automatically generate a Client Id and a Client Secret you will need to create a “Custom Service”. To create this Custom Service, go to the Admin > LaunchPoint menu, and select New Service.
Give your service a descriptive name (say “Dreamdata connection”) and from the “Service” list select “Custom”. Give your service a more verbose description and select the appropriate user from the API Only User list, then press Create.
This will add a new service to your list of LaunchPoint services, and the option to “View Details”. Click on “View Details” and you’ll be given the Client Id and Client Secret:
With the Base URL, Client Id and Client Secret in hand, please log into your Dreamdata account and go to Data Platform > Sources > Marketo to enable the integrations.
How will the data be mapped into Dreamdata?
- Leads: Your leads will be mapped to Contacts in Dreamdata. This will allow you to track the engagement of individual contacts across multiple channels.
- Activities: Activities can be mapped to Events in Dreamdata. These events can then be linked to specific customer journeys and applied with attributions.
What events will be included automatically into Dreamdata?
After your Marketo data is synced, we create the following 5 type of events and link them to relevant customer journeys automatically.
- When activity type equals to 'Visit Webpage' or 'Click Link'
- Channel and Source of these events are set based on the page URL and your UTM mapping settings on Dreamdata App
- When activity type equals to 'Click Email'
- Channel and Source of these events are set based on the email URL and your UTM mapping settings on Dreamdata App
- Event name will be the form name. If we can't find the form name, event name will be set to 'form_submission'
- When activity type equals to 'Fill Out Form'
- Channel and Source of these events are set based on the form URL and your UTM mapping settings on Dreamdata App
- When activity type equals to 'Fill Out LinkedIn Lead Gen Form'
- These events will be mapped to 'Paid Social' Channel and 'Linkedin' Source
- When activity type equals to 'Fill Out Facebook Lead Ads Form'
- These events will be mapped to 'Paid Social' Channel and 'Facebook' Source
Can we include more events into customer journeys?
Absolutely! Dreamdata offers flexibility in terms of customising and including more events into customer journeys based on the Marketo objects mentioned below:
- Program Membership
To include additional events, you can collaborate with your dedicated customer success manager. They can guide you on the steps to follow and help you add or exclude the events as required. Dreamdata's ability to include custom events based on Marketo objects enables businesses to capture more granular data and obtain a better understanding of customer behaviour. With this valuable insight, you can optimize your customer journeys and improve your marketing and sales efforts.