Learn more about the 'Branded Search' filter

Updated by Mikkel Settnes

Definition: The purpose of the Branded Search filter is to make it super easy to locate your branded campaigns both for filtering and grouping.

How it works: The Branded Search categories are made applying the following rules in order ie. if rule 1 does not apply we try to apply rule 2.

Order

Rule

Label

1

channel equals Paid Search

AND

campaign contains phrases BRA , Brand (case insentive)

AND

campaign does not contain nonbrand, non-brand, NBR (case insentive)

Brand

2

channel equals Paid Search

AND

campaign is not null

Non-Brand

Common Issues

Our brand/company name is still showing up in the results, despite the Non-Brand filter being set.

Note that this filter only searches for 'brand' in the utm name, and the filter is not related to actual brand names.

How did we do?