Get started with Dreamdata
How it works
What is Dreamdata? [VIDEO]
Setting Up Dreamdata
How set up Dreamdata Web tracking (analytics.js) manually
How to set up up Dreamdata web tracking (analytics.js) using Google Tag Manager
How to track forms adding the auto-identify script via Google Tag Manager.
The Onboarding Process
Onboarding process for free customers [VIDEO]
Onboarding for paying customers [VIDEO]
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How to invite your colleagues to Dreamdata
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Content Performance - Dashboard Options
Which channel performs best for different content?
Which content generates pipeline?
Setup Content Reporting
Measuring influenced pipeline for B2B content - the true conversion metric
What KPI to measure the effect of B2B content?
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Performance vs. Revenue attribution: A guide on when to use what
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Load analytics.js from your own domain
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Some of my deals are flagged with "no-tracking". What does it mean?
Why are my dashboards empty?
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Quick learning videos!
Find the content that generates most pipeline
How to set up content categories on Dreamdata
Do you know how your company is generating money?
How to see the value of B2B Google Ads in pipeline and revenue generated
How Content Analytics tracks the influence of content of pipeline and revenue
How to easily build a retargeting audience with Dreamdata
Are you using G2?
Performance vs. Revenue Analytics reports- when to apply them best!
What attribution really is and why you should care!
Helping BDRs break through to the hottest accounts
Dreamdata Content Analytics: Discover the real value of your content
Do you know which of your Marketing activities had the biggest impact on pipeline and revenue?
Which of your emails produce pipeline and revenue?
See the value of SEO in pipeline and revenue generated
How to cut the cost of your Google Search Ads
- All Categories
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- Events report
Events report
Updated
by Diana Ramirez
Events analyze all touchpoints (=events) that are tracked in a given time period.
You can summarize the over-time development as well as the total number of visitors, known contacts and accounts for each specific interaction event.
This surfaces insights into what people do when engaging with your website.

What interesting metrics can I get form this report?
- Details of each event (when, who and how it happens)
- The influenced value/deals of each type of event
- What triggers certain events?
- What previous URL did people come from?
- How many Influenced leads do events generate?
- How many leads per session did each event generate
- Event conversions
In the image below we have set up the filters for "Group by: Channel and Source". This will tell you where people come from mostly to trigger the event.

Typical questions you will find answers to through Events
How many people downloaded the ebook last month? Is this number increasing or decreasing?
Dreamdata’s Digital Analytics measures performance against conversions*, but also extends this to advanced impact analytics in order to discover the traffic and conversions impact on pipeline and revenue on account level.
Of the people downloading the ebook last month, how many companies do they represent and how many turned into pipeline?
This allows us to identify which activities lead to conversions, pipeline and revenue.
For people who have identified themselves (ex via form submissions), we can further deep dive into who (people or account) performed specific events, allowing for advanced creation of audiences.
Who (person or account) coming from a Paid channel, downloaded the ebook or registered for the webinar last month?
In addition, the report allows for segmentation of each tracked event by changing the ‘Group By’ option. This creates segments for each event based on properties such as Channel, Source, Campaign, Referrer etc. So we investigate where people come from when performing a certain action.
What is the top Source / Channel bringing in people who fill out the ‘book-a-demo’ form? Are Paid or Organic driving sign-ups ?
* conversions: a single tracked event that is labeled as a conversion. This is similar to conversions defined in tools such as Google Analytics.
Dreamdata furthermore allows you to define customized metrics based on ex. CRM properties and actions. You can track performance of these metrics in a similar way as you would for conversion events.
If you have any questions please reach out to friends@dreamdata.io