Get started with Dreamdata
What is Dreamdata? [VIDEO]
Setting Up Dreamdata
How to set up Dreamdata Web tracking (analytics.js) manually
How to set up up Dreamdata web tracking (analytics.js) using Google Tag Manager
How to track forms adding the auto-identify script via Google Tag Manager.
The Onboarding Process
Onboarding process for free customers [VIDEO]
Onboarding for paying customers [VIDEO]
How to invite your colleagues to Dreamdata
How to validate your data
Setup Content Reporting
Content Performance - Dashboard Options
What KPI should you use to measure the effect of B2B content?
Measuring influenced pipeline for B2B content - the true conversion metric
What content generates pipeline?
Which channel performs best for different content?
Return on Ads Spend (ROAS)
Google Search Ads
Google Display Ads
Performance vs. Revenue attribution: A guide on when to use what
Triblio ABM platform
Setting up Facebook Ads
Setting up AdRoll
Setting up Twitter Ads
Setting up Bing Ads
Setting up LinkedIn Ads
Setting up Google Ads
Setting up G2
Setting up Capterra
Import fixed cost data using Google Sheet
Import Events data using Google Sheet
Import cost data using Google Sheet
Setting up Outreach
Setting up Zapier integration & Zaps for Lead Ads
Setting up Google Search
Setting up Intercom
LinkedIn Offline Conversion (CAPI)
Google Ads Offline Conversion
Google Ads Offline Conversion: Salesforce vs Dreamdata
Google Ads Offline Conversion: Hubspot vs Dreamdata
Connect to AWS Redshift using AWS Glue
Connect your Dreamdata data to Snowflake
Connect your Dreamdata data to Amazon Redshift
Guides for Looker Studio Reporting
Getting Started with Looker Studio Templates
Google Connected Sheets
Setting up Data Export to BigQuery of CRM Properties
Company Data Enrichment
Reduce impact from ad-blockers and Apple ITP 2.x
Pardot iframe form tracking
Tracking using Sleeknote or Drift
How to track your emails?
How does Dreamdata track all relevant on-site customer data?
Tracking Hubspot Forms with auto-identify script
Server Side Analytics APIs
URL query parameters
Tracking iframes with auto-identify script
Tracking SPAs (Single Page Applications)
Across domain & device tracking
Advanced Identification of users and companies
Tracking Dynamics 365 Marketing Forms
Setup Guide: All Salesforce Opportunities entering specific Stage
Setup Guide: All Microsoft Dynamics Opportunities in a specific Stage
Setup Guide: All Pipedrive Deals entering specific Stage
Setup Guide: Creation of Opportunities/Deals
Setup Guide: Tracked sign-up events
How Dreamdata Handles Currency Exchange in Stage Models
Setup Guide: All Hubspot Deals entering specific Stage
Stage Models - Customization
Learn more about the 'Branded Search' filter
CRM-Based Channel and Source in the Absence of Tracking Activity
What is a company?
Some of my deals are flagged with "Unknown". What does it mean?
Data retention and deletion
How is anonymous traffic linked to companies?
Can I exclude content or websites from being tracked?
Influenced vs Attributed Leads and Value
Understanding the Difference: Conversions vs. Stages
What does Visitors, Contacts and Companies mean?
What is a session?
Roles and Permissions
What is the reporting Time Zone?
Why are my dashboards empty?
Referral Guide and UTM tracking
Intro Template for your new clients
Ideal Customer Profile
Co-marketing and account mapping
Quick learning videos!
Find the content that generates most pipeline
How to set up content categories on Dreamdata
Do you know how your company is generating money?
How to see the value of B2B Google Ads in pipeline and revenue generated
How Content Analytics tracks the influence of content of pipeline and revenue
How to easily build a retargeting audience with Dreamdata
Are you using G2?
Performance vs. Revenue Analytics reports- when to apply them best!
What attribution really is and why you should care!
Helping BDRs break through to the hottest accounts
Dreamdata Content Analytics: Discover the real value of your content
Do you know which of your Marketing activities had the biggest impact on pipeline and revenue?
Which of your emails produce pipeline and revenue?
See the value of SEO in pipeline and revenue generated
How to cut the cost of your Google Search Ads
Updated by Camilla Ostergaard
The Events Report provides a comprehensive analysis of all tracked touchpoints, referred to as 'events', within a specified time frame.
This report captures the trends over time, and it also consolidates data on the total number of visitors, identified contacts, and accounts associated with each unique interaction event.
As a result, you can gain a deeper understanding of the behaviors and patterns of people engaging with your website.
What interesting metrics can I get from this report?
- Details of each event (when, who and how it happened)
- The influenced value/deals of each type of event
- What triggers certain events?
- What previous URL did people come from?
- How many influenced leads do events generate?
- How many leads per session did each event generate?
- Event conversions
Grouping & Filters
In the screenshot below, we've grouped the data by 'Channel' and 'Source'. This configuration helps you determine the primary sources from which people are triggering the event.
You can also now filter by Role and/or Seniority. As well as filter by one of your own CRM properties as a Business or Enterprise user (learn more here).
Typical questions you will find answers to through the Events report
How many people downloaded the ebook last month? Is this number increasing or decreasing?
Dreamdata’s Digital Analytics measures performance against conversions*, but also extends this to advanced impact analytics in order to discover the traffic and conversions impact on pipeline and revenue on account level.
*conversions: a single tracked event that is labeled as a conversion. This is similar to conversions defined in tools such as Google Analytics.
Of the people downloading the ebook last month, how many companies do they represent and how many turned into pipeline?
This allows us to identify which activities lead to conversions, pipeline and revenue.
For people who have identified themselves (ex via form submissions), we can further deep dive into who (people or account) performed specific events, allowing for advanced creation of audiences.
Who (person or account) coming from a Paid channel, downloaded the ebook or registered for the webinar last month?
In addition, the report allows for segmentation of each tracked event by changing the ‘Group By’ option. This creates segments for each event based on properties such as Channel, Source, Campaign, Referrer etc. So we can investigate where people come from when performing a certain action.
What is the top Source / Channel bringing in people who fill out the ‘book-a-demo’ form? Are Paid or Organic driving sign-ups?
Dreamdata furthermore allows you to define customized metrics based on ex. CRM properties and actions. You can track the performance of these metrics in a similar way as you would for conversion events.
Funnel like analysis of the conversion from performing a specific event to a desired business outcome (a stage); e.g. of the companies that did the event "demoBooking", how many became a sales opportunity?
The Engagement → Events report allows you to select everybody who saw a performed a specific event in a certain time period and then see how many of those later went on to reach a specific business outcome (a stage). A typical scenario could be figuring out how many of the people that did the "demoBooked" event later became a sales opportunity or even new business.
If you have any questions, please reach out to email@example.com