Get started with Dreamdata
How to invite your colleagues to Dreamdata
How to set up Dreamdata Web tracking (analytics.js) manually
How to set up up Dreamdata web tracking (analytics.js) using Google Tag Manager
How to track forms adding the auto-identify script via Google Tag Manager.
Onboarding for paying customers [VIDEO]
Onboarding process for free customers [VIDEO]
Setting Up Dreamdata
The Onboarding Process
What is Dreamdata? [VIDEO]
Content Performance - Dashboard Options
Which channel performs best for different content?
Which content generates pipeline?
Measuring influenced pipeline for B2B content - the true conversion metric
Setup Content Reporting
What KPI to measure the effect of B2B content?
Google Display Ads
Google Search Ads
Return on Ads Spend
Performance vs. Revenue attribution: A guide on when to use what
Import cost data using Google Sheet
Importing data using Google Sheets
Setting up AdRoll
Setting up Bing Ads
Setting up Capterra
Setting up Close
Setting up Data Export to BigQuery of CRM Properties
Setting up Facebook Ads
Setting up G2 Crowd
Setting up Google Ads
Setting up Google Search
Setting up HubSpot
Setting up Intercom
Setting up LinkedIn Ads
Setting up Marketo
Setting up Microsoft Dynamics
Setting up Pardot
Setting up Pipedrive
Setting up Salesforce
Setting up Twitter Ads
Setting up Zapier integration & Zaps for Lead Gen forms/Lead Ads
Setting up Zendesk Sell
Setting up Zoho CRM
Triblio ABM platform
Connect to AWS Redshift using AWS Glue
Connect your Dreamdata data to Amazon Redshift
Connect your Dreamdata data to Snowflake
Getting Started with Looker Studio Templates
Google Ads Offline Conversion
Google Cloud Storage
Google Connected Sheets
Guides for Looker Studio Reporting
LinkedIn Offline Conversion
Company Data Enrichment
Across domain & device tracking
Advanced Identification of users and companies
How does Dreamdata track all relevant on-site customer data?
How to track your emails?
Pardot iframe form tracking
Reduce impact from ad-blockers and Apple ITP 2.x
Server Side Analytics APIs
Tracking Hubspot Forms with auto-identify script
Tracking SPAs (Single Page Applications)
Tracking iframes with auto-identify script
Tracking using Sleeknote or Drift
URL query parameters
Setup Guide: All Salesforce Opportunities entering specific Stage
Setup Guide: Creation of Opportunities/Deals
Setup Guide: Tracked sign-up events
Stage Models - Customization
Branded Search filter
CRM-Based Channel and Source in the Absence of Tracking Activity
Can I exclude content or websites from being tracked?
How are activity mapped to companies?
Roles and Permissions
Some of my deals are flagged with "Unknown". What does it mean?
What does Visitors, Contacts and Companies mean?
What is a session?
What is the reporting Time Zone?
Why are my dashboards empty?
Ideal Customer Profile
Intro Template for your new clients
Referral Guide and UTM tracking
Quick learning videos!
Are you using G2?
Do you know how your company is generating money?
Do you know which of your Marketing activities had the biggest impact on pipeline and revenue?
Dreamdata Content Analytics: Discover the real value of your content
Find the content that generates most pipeline
Helping BDRs break through to the hottest accounts
How Content Analytics tracks the influence of content of pipeline and revenue
How to cut the cost of your Google Search Ads
How to easily build a retargeting audience with Dreamdata
How to see the value of B2B Google Ads in pipeline and revenue generated
How to set up content categories on Dreamdata
Performance vs. Revenue Analytics reports- when to apply them best!
See the value of SEO in pipeline and revenue generated
What attribution really is and why you should care!
Which of your emails produce pipeline and revenue?
- All Categories
- Events report
Updated by Diana Ramirez
Events analyze all touchpoints (=events) that are tracked in a given time period.
You can summarize the over-time development as well as the total number of visitors, known contacts and accounts for each specific interaction event.
This surfaces insights into what people do when engaging with your website.
What interesting metrics can I get form this report?
- Details of each event (when, who and how it happens)
- The influenced value/deals of each type of event
- What triggers certain events?
- What previous URL did people come from?
- How many Influenced leads do events generate?
- How many leads per session did each event generate
- Event conversions
In the image below we have set up the filters for "Group by: Channel and Source". This will tell you where people come from mostly to trigger the event.
Typical questions you will find answers to through Events
How many people downloaded the ebook last month? Is this number increasing or decreasing?
Dreamdata’s Digital Analytics measures performance against conversions*, but also extends this to advanced impact analytics in order to discover the traffic and conversions impact on pipeline and revenue on account level.
Of the people downloading the ebook last month, how many companies do they represent and how many turned into pipeline?
This allows us to identify which activities lead to conversions, pipeline and revenue.
For people who have identified themselves (ex via form submissions), we can further deep dive into who (people or account) performed specific events, allowing for advanced creation of audiences.
Who (person or account) coming from a Paid channel, downloaded the ebook or registered for the webinar last month?
In addition, the report allows for segmentation of each tracked event by changing the ‘Group By’ option. This creates segments for each event based on properties such as Channel, Source, Campaign, Referrer etc. So we investigate where people come from when performing a certain action.
What is the top Source / Channel bringing in people who fill out the ‘book-a-demo’ form? Are Paid or Organic driving sign-ups ?
* conversions: a single tracked event that is labeled as a conversion. This is similar to conversions defined in tools such as Google Analytics.
Dreamdata furthermore allows you to define customized metrics based on ex. CRM properties and actions. You can track performance of these metrics in a similar way as you would for conversion events.
If you have any questions please reach out to email@example.com