Get started with Dreamdata
How it works
What is Dreamdata? [VIDEO]
Setting Up Dreamdata
How set up Dreamdata Web tracking (analytics.js) manually
How to set up up Dreamdata web tracking (analytics.js) using Google Tag Manager
How to track forms adding the auto-identify script via Google Tag Manager.
The Onboarding Process
Onboarding process for free customers [VIDEO]
Onboarding for paying customers [VIDEO]
Single sign-on
How to invite your colleagues to Dreamdata
Dashboards
Content Reporting
Analytics
Performance
Content Performance - Dashboard Options
Which channel performs best for different content?
Which content generates pipeline?
Setup Content Reporting
Measuring influenced pipeline for B2B content - the true conversion metric
What KPI to measure the effect of B2B content?
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Organic
Performance vs. Revenue attribution: A guide on when to use what
Web Traffic
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Data Platform
Sources
Setting up Microsoft Dynamics
Setting up Data Export to BigQuery of CRM Properties
Setting up Facebook Ads
Setting up Salesforce
Setting up AdRoll
Setting up Twitter Ads
Setting up Zendesk Sell
Setting up Pardot
Setting up Bing Ads
Setting up LinkedIn Ads
Setting up Google Ads
Setting up Zapier integration & Zaps for Lead Gen forms/Lead Ads
Setting up Google Sheets
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Setting up Zoho CRM
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Custom Integration
Setting up Close
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Destinations
Google BigQuery
LinkedIn Offline Conversion
Guides for Google Data Studio Reporting
Connect to AWS Redshift using AWS Glue
Getting Started with Google Data Studio Templates
Connect your Dreamdata data to Snowflake
Connect your Dreamdata data to Amazon Redshift
Google Connected Sheets
Google Cloud Storage
Overview
Data Enrichment
Table Schema
General Settings
Tracking
Dreamdata Cookies
Form Tracking
Load analytics.js from your own domain
Pardot iframe form tracking
Setting up tracking with Segment
Anonymizing IP
Tracking using Sleeknote or Drift
Setting up Dreamdata Web tracking (analytics.js)
Emails
Cookie Bar
How does Dreamdata track all relevant on-site customer data?
Cookie Retention
Tracking Hubspot Forms with auto-identify script
Server Side Analytics APIs
Query parameters
Calendly
Tracking iframes with auto-identify script
Menu: Settings
Setting up your default Stage Models
Setting up your customised Stage Models
Allowed Domains
UTM Mapping
FAQ
What is a Stage Model?
Categories
Can I exclude content or websites from being tracked?
What is a company in Dreamdata?
What does Visitors, Contacts and Companies mean?
What is a session?
Roles and Permissions
Some of my deals are flagged with "no-tracking". What does it mean?
Why are my dashboards empty?
Agency Partners
Partner Material
Partner Tiers
Referral Guide and UTM tracking
Intro Template for your new clients
Contact
Quick learning videos!
Find the content that generates most pipeline
How to set up content categories on Dreamdata
Do you know how your company is generating money?
How to see the value of B2B Google Ads in pipeline and revenue generated
How Content Analytics tracks the influence of content of pipeline and revenue
How to easily build a retargeting audience with Dreamdata
Are you using G2?
Performance vs. Revenue Analytics reports- when to apply them best!
What attribution really is and why you should care!
Helping BDRs break through to the hottest accounts
Dreamdata Content Analytics: Discover the real value of your content
Do you know which of your Marketing activities had the biggest impact on pipeline and revenue?
Which of your emails produce pipeline and revenue?
See the value of SEO in pipeline and revenue generated
How to cut the cost of your Google Search Ads
- All Categories
- Dashboards
- Engagement
- Segmentation
Segmentation
Updated
by Diana Ramirez
The new Segmentation report is a B2B version of GA4 Demographics reports and Tech reports.
Engagement - Segmentation* applied detailed segmentation of the people that you engage with based on geographic, technographic and firmographic information.
What can you do here?
You can classify your visitors’ technographics, firmographics and demographics.

Typical questions you will find answers to through Segmentation
Which industries do I engage with the most? Is the conversion rate higher for people from the US?
To identify the best performing segments, each segment is summarized based on total counts of views, visitors and companies as well as conversion and pipeline performance
Do the number of employees for the companies affect the conversion rate?
* Engagement - Segmentation is different from Revenue Analytics - Segmentation. Revenue Analytics - Segmentation provides segmentation of the different stages ie. MQL, SQL, NewBizz etc. On the other hand, Engagement - Segmentation allows for segmentation of the users that engage with you ie. industry, visitor country, device etc.
The segmentation provided on Engagement - Events / Pages are of a different nature. Engagement - Events / Pages segments each event or page i.e. each event or page is split by channel, whereas Engagement - Segmentation creates segmentation across events and pages.