Segmentation

Diana Ramirez Updated by Diana Ramirez

The new Segmentation report is a B2B version of GA4 Demographics reports and Tech reports.

Engagement - Segmentation* applied detailed segmentation of the people that you engage with based on geographic, technographic and firmographic information.

What can you do here?

You can classify your visitors’ technographics, firmographics and demographics.

Typical questions you will find answers to through Segmentation

Which industries do I engage with the most? Is the conversion rate higher for people from the US?

To identify the best performing segments, each segment is summarized based on total counts of views, visitors and companies as well as conversion and pipeline performance

Do the number of employees for the companies affect the conversion rate?

* Engagement - Segmentation is different from Revenue Analytics - Segmentation. Revenue Analytics - Segmentation provides segmentation of the different stages ie. MQL, SQL, NewBizz etc. On the other hand, Engagement - Segmentation allows for segmentation of the users that engage with you ie. industry, visitor country, device etc.

The segmentation provided on Engagement - Events / Pages are of a different nature. Engagement - Events / Pages segments each event or page i.e. each event or page is split by channel, whereas Engagement - Segmentation creates segmentation across events and pages.

Watch our Segmentation introduction video:

How did we do?

Events report

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