Get started with Dreamdata
How it works
How to invite your colleagues to Dreamdata
Onboarding for paying customers [VIDEO]
Onboarding process for free customers [VIDEO]
Setting Up Dreamdata
The Onboarding Process
What is Dreamdata? [VIDEO]
Content Performance - Dashboard Options
Which channel performs best for different content?
Which content generates pipeline?
Measuring influenced pipeline for B2B content - the true conversion metric
Setup Content Reporting
What KPI to measure the effect of B2B content?
Attribution Models- dashboard explanation
Data Driven Attribution
Types of Attribution Models
Setting up AdRoll
Setting up Bing Ads
Setting up Capterra
Setting up Close
Setting up Facebook Ads
Setting up G2 Crowd
Setting up Google Ads
Setting up Google Search
Setting up Google Sheets
Setting up HubSpot
Setting up Intercom
Setting up LinkedIn Ads
Setting up Marketo
Setting up Microsoft Dynamics
Setting up Pardot
Setting up Pipedrive
Setting up Salesforce
Setting up Twitter Ads
Setting up Zapier integration & Zaps for Lead Gen forms/Lead Ads
Setting up Zendesk Sell
Setting up Zoho CRM
Connect to AWS Redshift using AWS Glue
Connect your Dreamdata data to Amazon Redshift
Connect your Dreamdata data to Snowflake
Getting Started with Google Data Studio Templates
Google Cloud Storage
Google Connected Sheets
Guides for Google Data Studio Reporting
Google Tag Manager
How does Dreamdata track all relevant on-site customer data?
Load analytics.js from your own domain
Pardot iframe form tracking
Server Side Analytics APIs
Setting up Dreamdata Web tracking (analytics.js)
Setting up tracking with Segment
Setting up your customised Stage Models
Setting up your default Stage Models
Can I exclude content or websites from being tracked?
Roles and Permissions
Some of my deals are flagged with "no-tracking". What does it mean?
Stage models in Dreamdata Free
What does Visitors, Contacts and Companies mean?
What is a Stage Model?
What is a company in Dreamdata?
What is a session?
Why are my dashboards empty?
Quick learning videos!
Do you know how your company is generating money?
Do you know which of your Marketing activities had the biggest impact on pipeline and revenue?
Dreamdata Content Analytics: Discover the real value of your content
Find the content that generates most pipeline
Helping BDRs break through to the hottest accounts
How Content Analytics tracks the influence of content of pipeline and revenue
How to cut the cost of your Google Search Ads
How to easily build a retargeting audience with Dreamdata
How to see the value of B2B Google Ads in pipeline and revenue generated
How to set up content categories on Dreamdata
Performance vs. Revenue Analytics reports- when to apply them best!
See the value of SEO in pipeline and revenue generated
What attribution really is and why you should care!
Which of your emails produce pipeline and revenue?
Updated by Diana Ramirez
In this video our CMO Steffen Hedebrandt will give you a quick 2 min insight about the key difference between the performance and revenue analytics reports.
SUMMARY OF THE DIFFERENCES BETWEEN REVENUE ATTRIBUTION AND PERFORMANCE
Report on the origins of leads, opportunities and deals. Accountability in reporting and planning.
Keywords: accountability, reporting, planning
Optimise GTM initiatives. Compare the efficiency of campaigns, channels, content etc.
Keywords optimisation, experimentation
Find all activities and events associated with a business outcome
Find all business outcomes associated with an activity or category of user events
Looking backward from revenue
Looking forward from GTM activity/user events - “cohorted funnel”
Revenue events (deals, leads, opportunities)
User events (touches)
WHO IS THIS FOR?
Managers at all levels wanting accountability to business results
Practitioners running day to day optimisations
We cannot connect cost because we only know when the deal happened. Not when the touches/events that generate cost happened
Cost for paid can be connected. We are looking at touches/events that happened in a period and we know the cost of creating those touches/ events. Hence we can do ROI
WHERE DO YOU DO SOMETHING SIMILAR?
In the CRM looking at deals
In Google Analytics looking at traffic and conversions, in google ads looking at campaign performance