Get started with Dreamdata
How it works
How set up Dreamdata Web tracking (analytics.js) manually
How to invite your colleagues to Dreamdata
How to set up up Dreamdata web tracking (analytics.js) using Google Tag Manager
How to track forms adding the auto-identify script via Google Tag Manager.
Onboarding for paying customers [VIDEO]
Onboarding process for free customers [VIDEO]
Setting Up Dreamdata
The Onboarding Process
What is Dreamdata? [VIDEO]
Content Performance - Dashboard Options
Which channel performs best for different content?
Which content generates pipeline?
Measuring influenced pipeline for B2B content - the true conversion metric
Setup Content Reporting
What KPI to measure the effect of B2B content?
Attribution Models- dashboard explanation
Data Driven Attribution
Types of Attribution Models
Google Display Ads
Google Search Ads
Return on Ads Spend
Performance vs. Revenue attribution: A guide on when to use what
Setting up AdRoll
Setting up Bing Ads
Setting up Capterra
Setting up Close
Setting up Data Export to BigQuery of CRM Properties
Setting up Facebook Ads
Setting up G2 Crowd
Setting up Google Ads
Setting up Google Search
Setting up Google Sheets
Setting up HubSpot
Setting up Intercom
Setting up LinkedIn Ads
Setting up Marketo
Setting up Microsoft Dynamics
Setting up Pardot
Setting up Pipedrive
Setting up Salesforce
Setting up Twitter Ads
Setting up Zapier integration & Zaps for Lead Gen forms/Lead Ads
Setting up Zendesk Sell
Setting up Zoho CRM
Connect to AWS Redshift using AWS Glue
Connect your Dreamdata data to Amazon Redshift
Connect your Dreamdata data to Snowflake
Getting Started with Google Data Studio Templates
Google Cloud Storage
Google Connected Sheets
Guides for Google Data Studio Reporting
How does Dreamdata track all relevant on-site customer data?
Load analytics.js from your own domain
Pardot iframe form tracking
Server Side Analytics APIs
Setting up Dreamdata Web tracking (analytics.js)
Setting up tracking with Segment
Tracking Hubspot Forms with auto-identify script
Tracking iframes with auto-identify script
Tracking using Sleeknote or Drift
Setting up your customised Stage Models
Setting up your default Stage Models
Can I exclude content or websites from being tracked?
Roles and Permissions
Some of my deals are flagged with "no-tracking". What does it mean?
What does Visitors, Contacts and Companies mean?
What is a Stage Model?
What is a company in Dreamdata?
What is a session?
Why are my dashboards empty?
Quick learning videos!
Are you using G2?
Do you know how your company is generating money?
Do you know which of your Marketing activities had the biggest impact on pipeline and revenue?
Dreamdata Content Analytics: Discover the real value of your content
Find the content that generates most pipeline
Helping BDRs break through to the hottest accounts
How Content Analytics tracks the influence of content of pipeline and revenue
How to cut the cost of your Google Search Ads
How to easily build a retargeting audience with Dreamdata
How to see the value of B2B Google Ads in pipeline and revenue generated
How to set up content categories on Dreamdata
Performance vs. Revenue Analytics reports- when to apply them best!
See the value of SEO in pipeline and revenue generated
What attribution really is and why you should care!
Which of your emails produce pipeline and revenue?
Updated by Jing Lin
To populate your Paid Overview, Cost, ROAS (Return On Ad Spend) and Google Ads dashboards with data, you need to enable the Google Ads integration.
Setting up Google Ads
- In Dreamdata's main menu on your left side, click on Data Platform and then select "Sources".
- On the "Sources" page, select "Google Ads" under the Paid section.
- Click "Enable" (a new tab will open).
- Choose an account and sign in.
- Grant dreamdata.io access to manage your Adword campaigns. Click "Allow".
- Make sure relevant accounts are set to "Active" and click "Save".
- You're all set 🔥 It can take up to between 24 – 48 hours before data begins to appear in your Paid Overview, Cost, ROAS (Return On Ad Spend) and Google Ads dashboards.
1. Enable Auto-tagging
When running Google Ads, we recommend that you enable auto-tagging in your Google Ads account - It ensures that a gclid parameter is appended to all URLs.
By correlating the gclid value with your Google Ads data, we can associate the click with the right Google Ads campaign, keywords and more.
Fund out more about how to enable auto-tagging here.
2. Set up Tracking Template
If you wish to associate every Google Ads click with the right campaign, keyword and audience, we recommend the following steps which provide us and you with a richer data set and ensures that you don't have to rely only on the gclid.
- To minimize the problem we recommend adding UTM parameters to your Google Ads URLs. Google has added some dynamic parameters that you can use. Vie them here.
- In the below table you can see the url parameters we highly recommend adding.
The source of the click, typically either google or youtube.
The medium or type of campaign running.
For Google Search Ads it's recommended setting the search keyword using a dynamic parameter.
Setting the campaign_id parameter ensures that Dreamdata can associate the click with the right Google Ads Campaign.
Note: If this URL parameter is not set we also look for the campaign_id in the utm_campaign parameter.
Setting the ad_group_id parameter ensures that Dreamdata can associate the click with the right Google Ad Group.
Setting the ad_id parameter ensures that Dreamdata can associate the click with the right Google Ad/Creative.
If you do Display or Youtube Ads the target ensured Dreamdata can do analytics on your Audiences so you can better understand which audiences generated the most revenue.
Ensures Dreamdata can seperate Search Query and Keyword reporting by Match Type.
Here is the value we recommend adding as your Tracking template: