Setting up Google Ads

Updated by Jing Lin

To populate your Paid Overview, Cost, ROAS (Return On Ad Spend) and Google Ads dashboards with data, you need to enable the Google Ads integration.

It can take up to 48 hours for the data to show in the Dreamdata app once you successfully integrated it.

Setting up Google Ads

  1. In Dreamdata's main menu on your left side, click on Data Platform and then select "Sources".
  2. On the "Sources" page, select "Google Ads" under the Paid section.
  1. To enable the integration, click "Sign In with Google" (a new tab will open).
  2. Choose an account and sign in.
  3. Grant dreamdata.io access to manage your Adword campaigns. Click "Allow".
  4. Make sure relevant accounts are set to "Active" and click "Save".
  5. You're all set 🔥 It can take up to between 24 – 48 hours before data begins to appear in your Paid Overview, Cost, ROAS (Return On Ad Spend) and Google Ads dashboards.
What data do we get from Google Ads?

Daily campaign performance which contains daily cost, clicks, impressions (views for videos) for each campaign. Dreamdata will use all the historical data available for your plan.

Make sure that the user creating the integration has one of the following roles:

  • Admin
  • Standard
  • Read only

Tracking

1. Enable Auto-tagging

When running Google Ads, we recommend that you enable auto-tagging in your Google Ads account - It ensures that a gclid parameter is appended to all URLs. 

By correlating the gclid value with your Google Ads data, we can associate the click with the right Google Ads campaign, keywords and more. 

Go to Admin -> Account Settings -> Turn on Auto-tagging -> Save

2. Set up Tracking Template
Make sure to delete all Campaign/Ad Group level tracking template, as these will overwrite the account level tracking template.

If you wish to associate every Google Ads click with the right campaign, keyword and audience, we recommend the following steps which provide us and you with a richer data set and ensures that you don't have to rely only on the gclid.

Here is the value we recommend adding as your Tracking template:

{lpurl}?utm_source=google&utm_medium=cpc&utm_term={keyword}&campaign_id={campaignid}&ad_group_id={adgroupid}&ad_id={creative}&match_type={matchtype}&target={targetid}

If the tracking instructions above are not followed, attribution will be inaccurate and the Ad Account filter available in the performance reports will not work properly.

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