Get started with Dreamdata
What is Dreamdata? [VIDEO]
Setting Up Dreamdata
How to set up Dreamdata Web tracking (analytics.js) manually
How to set up up Dreamdata web tracking (analytics.js) using Google Tag Manager
How to track forms adding the auto-identify script via Google Tag Manager.
The Onboarding Process
Onboarding process for free customers [VIDEO]
Onboarding for paying customers [VIDEO]
How to invite your colleagues to Dreamdata
Which channel performs best for different content?
Which content influenced the MQLs created in a time period?
Content Performance - Dashboard Options
Which content generates pipeline?
Measuring influenced pipeline for B2B content - the true conversion metric
What KPI to measure the effect of B2B content?
Setup Content Reporting
Content Analytics - Dashboard Options
Return on Ads Spend
Google Search Ads
Google Display Ads
Performance vs. Revenue attribution: A guide on when to use what
Setting up Facebook Ads
Setting up AdRoll
Setting up Twitter Ads
Setting up Bing Ads
Setting up LinkedIn Ads
Setting up Google Ads
Setting up G2
Setting up Capterra
Import fixed cost data using Google Sheet
Importing data not in your CRM (using Google Sheets)
Import cost data using Google Sheet
Setting up Outreach
Setting up Zapier integration & Zaps for Lead Ads
Setting up Google Search
Setting up Intercom
Connect to AWS Redshift using AWS Glue
Connect your Dreamdata data to Snowflake
Connect your Dreamdata data to Amazon Redshift
Guides for Looker Studio Reporting
Getting Started with Looker Studio Templates
Google Connected Sheets
Setting up Data Export to BigQuery of CRM Properties
Company Data Enrichment
Reduce impact from ad-blockers and Apple ITP 2.x
Pardot iframe form tracking
Tracking using Sleeknote or Drift
How to track your emails?
How does Dreamdata track all relevant on-site customer data?
Tracking Hubspot Forms with auto-identify script
Server Side Analytics APIs
URL query parameters
Tracking iframes with auto-identify script
Tracking SPAs (Single Page Applications)
Across domain & device tracking
Advanced Identification of users and companies
Setup Guide: All Salesforce Opportunities entering specific Stage
Setup Guide: Creation of Opportunities/Deals
Setup Guide: Tracked sign-up events
Setup Guide: All Hubspot Deals entering specific Stage
Stage Models - Customization
Branded Search filter
CRM-Based Channel and Source in the Absence of Tracking Activity
Some of my deals are flagged with "Unknown". What does it mean?
Can I exclude content or websites from being tracked?
How are activity mapped to companies?
What does Visitors, Contacts and Companies mean?
What is a session?
Roles and Permissions
What is the reporting Time Zone?
Why are my dashboards empty?
Referral Guide and UTM tracking
Intro Template for your new clients
Ideal Customer Profile
Co-marketing and account mapping
Quick learning videos!
Find the content that generates most pipeline
How to set up content categories on Dreamdata
Do you know how your company is generating money?
How to see the value of B2B Google Ads in pipeline and revenue generated
How Content Analytics tracks the influence of content of pipeline and revenue
How to easily build a retargeting audience with Dreamdata
Are you using G2?
Performance vs. Revenue Analytics reports- when to apply them best!
What attribution really is and why you should care!
Helping BDRs break through to the hottest accounts
Dreamdata Content Analytics: Discover the real value of your content
Do you know which of your Marketing activities had the biggest impact on pipeline and revenue?
Which of your emails produce pipeline and revenue?
See the value of SEO in pipeline and revenue generated
How to cut the cost of your Google Search Ads
Updated by Jing Lin
To populate your Paid Overview, Cost, ROAS (Return On Ad Spend) and Google Ads dashboards with data, you need to enable the Google Ads integration.
Setting up Google Ads
- In Dreamdata's main menu on your left side, click on Data Platform and then select "Sources".
- On the "Sources" page, select "Google Ads" under the Paid section.
- Click "Enable" (a new tab will open).
- Choose an account and sign in.
- Grant dreamdata.io access to manage your Adword campaigns. Click "Allow".
- Make sure relevant accounts are set to "Active" and click "Save".
- You're all set 🔥 It can take up to between 24 – 48 hours before data begins to appear in your Paid Overview, Cost, ROAS (Return On Ad Spend) and Google Ads dashboards.
1. Enable Auto-tagging
When running Google Ads, we recommend that you enable auto-tagging in your Google Ads account - It ensures that a gclid parameter is appended to all URLs.
By correlating the gclid value with your Google Ads data, we can associate the click with the right Google Ads campaign, keywords and more.
Fund out more about how to enable auto-tagging here.
2. Set up Tracking Template
If you wish to associate every Google Ads click with the right campaign, keyword and audience, we recommend the following steps which provide us and you with a richer data set and ensures that you don't have to rely only on the gclid.
- To minimize the problem we recommend adding UTM parameters to your Google Ads URLs. Google has added some dynamic parameters that you can use. Vie them here.
- In the below table you can see the url parameters we highly recommend adding.
The source of the click, typically either google or youtube.
The medium or type of campaign running.
For Google Search Ads it's recommended setting the search keyword using a dynamic parameter.
Setting the campaign_id parameter ensures that Dreamdata can associate the click with the right Google Ads Campaign.
Note: If this URL parameter is not set we also look for the campaign_id in the utm_campaign parameter.
Setting the ad_group_id parameter ensures that Dreamdata can associate the click with the right Google Ad Group.
Setting the ad_id parameter ensures that Dreamdata can associate the click with the right Google Ad/Creative.
If you do Display or Youtube Ads the target ensured Dreamdata can do analytics on your Audiences so you can better understand which audiences generated the most revenue.
Ensures Dreamdata can seperate Search Query and Keyword reporting by Match Type.
Here is the value we recommend adding as your Tracking template: