Get started with Dreamdata
Google Display Ads
Google Search Ads
Return on Ads Spend
Google Tag Manager
How does Dreamdata track all relevant on-site customer data?
Load analytics.js from your own domain
Pardot iframe form tracking
Setting up Dreamdata Web tracking (analytics.js)
Setting up tracking with Segment
Can I exclude content or websites from being tracked?
Some of my deals are flagged with "no-tracking". What does it mean?
Stage models in Dreamdata Free
What are Attribution Models?
What does Visitors, Contacts and Companies mean?
What is a Stage Model?
What is a company in Dreamdata?
What is a session?
Why are my dashboards empty?
Content Performance - Dashboard Options
Which channel performs best for different content?
Which content generates pipeline?
Measuring influenced pipeline for B2B content - the true conversion metric
Setup Content Reporting
What KPI to measure the effect of B2B content?
Setting up AdRoll
Setting up Agile CRM
Setting up Bing Ads
Setting up Capterra
Setting up Close.io
Setting up Facebook Ads
Setting up G2 Crowd
Setting up Google Ads
Setting up Google Search
Setting up Google Sheets
Setting up HubSpot
Setting up Intercom
Setting up LinkedIn Ads
Setting up Marketo
Setting up Microsoft Dynamics
Setting up Pardot
Setting up Pipedrive
Setting up Salesforce
Setting up Twitter Ads
Setting up Zapier integration & Zaps for Lead Gen forms/Lead Ads
Setting up Zendesk Sell
Setting up Zoho CRM
Connect your Dreamdata data to Amazon Redshift
Connect your Dreamdata data to Snowflake
Getting Started with Google Data Studio Templates
Google Cloud Storage
Guides for Google Data Studio Reporting
Updated by lars grønnegaard
Dreamdata provides a tool for mapping UTM parameters and referrer information into Channel, Source and Medium.
We have a large set of default mappings that ensure that for most cases this happens out of the box. If you have changes or additions to the mapping you can make them in Settings > UTM Mapping.
For every session we find the rules that apply and then apply the rule with the lowest priority number. So if multiple rules apply only the one with the lowest priority number is applied. To ensure your mapping rules are applied you should restrict yourself to using numbers between 1 and 999.
Rule Input: Event, UTM Source, UTM Medium, Referrer.
Apart from the priority, each rule is made up of four input fields: Event, UTM Source, UTM Medium, Referrer. Event in this context means tracking event.
For each input you can use '%' as a wildcard. For instance '%' means match anything 'face%' means match anything that starts with 'face'. 'Facebook' means match exactly 'Facebook'. Matching is case sensitive.
If you don't want to match on anything in a field just enter '%'.
Rule Output: Channel, Source, Medium
The other end of the rule is the output made up of three fields: Channel, Source and Medium. Where Channel is used to describe the main lead channel, e.g. Paid or Organic and Source is used to describe the entity that sent the user e.g. Google. Medium is not currently used in the dashboards, but is available in the data platform.
You an either set the a value for the the field directly e.g. 'Paid', or you can pass the value of the utm_source or the utm_medium parameter by using '[source]' or '[medium]'.
Updating Data Models
When you modify the UTM mapping table it will impact your model the next time we build the data models, which typically happens within 6 hours.