Get started with Dreamdata
How to invite your colleagues to Dreamdata
How to set up Dreamdata Web tracking (analytics.js) manually
How to set up up Dreamdata web tracking (analytics.js) using Google Tag Manager
How to track forms adding the auto-identify script via Google Tag Manager.
Onboarding for paying customers [VIDEO]
Onboarding process for free customers [VIDEO]
Setting Up Dreamdata
Single sign-on
The Onboarding Process
What is Dreamdata? [VIDEO]
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Content Performance - Dashboard Options
Which channel performs best for different content?
Which content generates pipeline?
Measuring influenced pipeline for B2B content - the true conversion metric
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Performance vs. Revenue attribution: A guide on when to use what
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Import cost data using Google Sheet
Importing historical data to Dreamdata using Google Sheets
RollWorks Site Traffic Revealer
Setting up AdRoll
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Setting up Facebook Ads
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Setting up Google Ads
Setting up Google Search
Setting up HubSpot
Setting up Intercom
Setting up LinkedIn Ads
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Setting up Zapier integration & Zaps for Lead Gen forms/Lead Ads
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Connect your Dreamdata data to Amazon Redshift
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How does Dreamdata track all relevant on-site customer data?
How to track your emails?
Pardot iframe form tracking
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Reduce impact from ad-blockers and Apple ITP 2.x
Server Side Analytics APIs
Tracking Hubspot Forms with auto-identify script
Tracking SPAs (Single Page Applications)
Tracking iframes with auto-identify script
Tracking using Sleeknote or Drift
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UTM Mapping
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Do you know how your company is generating money?
Do you know which of your Marketing activities had the biggest impact on pipeline and revenue?
Dreamdata Content Analytics: Discover the real value of your content
Find the content that generates most pipeline
Helping BDRs break through to the hottest accounts
How Content Analytics tracks the influence of content of pipeline and revenue
How to cut the cost of your Google Search Ads
How to easily build a retargeting audience with Dreamdata
How to see the value of B2B Google Ads in pipeline and revenue generated
How to set up content categories on Dreamdata
Performance vs. Revenue Analytics reports- when to apply them best!
See the value of SEO in pipeline and revenue generated
What attribution really is and why you should care!
Which of your emails produce pipeline and revenue?
- All Categories
- Data Platform
- Sources
- Setting up Bing Ads
Setting up Bing Ads
Updated
by Jing Lin
To populate Bing Ads dashboards with data, you need to enable the Bing Ads integration.
Setting up Bing Ads
- On Dreamdata's main menu, click on Data Platform and then select "Sources".

- On the Integrations page, select "Bing Ads", either by scrolling down a bit or by searching for it, using the search bar.
- Click "Enable" (a new tab will open).
- In order to proceed you need to be signed into your Microsoft Account.
- Grant Dreamdata access to manage your Bing Ads and related info. Click "Yes".
- Make sure relevant accounts are set to "Active" and click "Save".

- You're all set 🔥 It can take up to between 24 – 48 hours before data begins to appear.
Tracking
In order for us to properly track your Bing Ads, you need to allow for Auto-Tagging within your Bing Account. The latest instructions to do so from Microsoft are as follows:
Turn on auto-tagging
You turn on auto-tagging at the account level, and then Microsoft Advertising automatically adds the UTM tags to the landing page URLs for text ads, keywords, Microsoft Shopping Campaigns, Image Extensions, and Sitelink Extensions.
- From the top menu, select Tools > Preferences > Account settings.
- Next to the Account settings page title, click the edit icon
- Next to Auto-tagging, select Add UTM tags to my landing page URLs.
- Choose to either:
- Replace all existing tags (this option will remove any UTM tags you already have).
- Keep the tags you already have and have Microsoft Advertising just add any that are missing (this option will simply add the tags below to your existing tags).
- Click Save.
Add Final URL suffix
- From the left menu, select Settings > Account level options
- Add ad_id={AdId}&adgroup_id={AdGroupId}&campaign_id={CampaignId} in Final URL suffix, click Save
- Some account level options can be overridden by campaign, ad group, or ad settings. For example, a tracking template set at the campaign level overrides the account level tracking template for that campaign.
Available UTM tags
Microsoft Advertising automatically attaches the following UTM tags (parameters) to your landing page URL when it loads. The tags are added in the order shown below from top to bottom until the maximum length of the URL is reached.
Tag | Tells you |
utm_source | The site that sent traffic to your page. Microsoft Advertising sets this to Bing. |
utm_medium | Which channel was used. Microsoft Advertising sets this to cpc. |
utm_campaign | Which campaign the keyword came from. |
utm_content | Which ad group the keyword came from. |
utm_term | Which keyword brought people to your website.For product ads, what Microsoft Shopping product group (Criterion ID) brought people to your ad. |
Full documentation can be found here: https://help.ads.microsoft.com/#apex/ads/en/56762/2-500