Setting up Twitter Ads

Ole Dallerup Updated by Ole Dallerup

To populate your Paid Overview, Cost, ROAS (Return On Ad Spend) and Twitter Ads dashboards with data, you need to enable the Twitter Ads integration.

It can take up to 24 hours for the data to show in the Dreamdata app once you successfully integrated it.
  1. On Dreamdata's main menu, click/hover on your name and then select "Integrations".
  2. On the Integrations page, select "Twitter Ads" in the fourth row from the top, in the right corner.
  3. Click "Enable" (a new tab will open).
  4. In order to proceed, you need to be Signed in to your Twitter Account.
  5. Authorize Dreamdata to access to your Twitter account. Click "Authorize app".
  6. Make sure relevant accounts are set to "Active" and click "Save".
  7. You're all set 🔥 It can take up 24 hours before data begins to appear in your Paid Overview, Cost, ROAS (Return On Ad Spend) and Twitter Ads dashboards.

Ensuring Dreamdata tracks your Twitter traffic correct

Dreamdata look at multiple parameters to ensure the traffic is associated with the right channel, source and campaign. It's particularly important if you want to understand the return of investment of your Twitter Ads that your help to ensure traffic is associated correctly.

To ensure this we recommend that you the following three UTM parameters to all our urls within your Twitter Ads.

utm_source=twitter
utm_medium=paid
utm_campaign={name of ad campaign}

Note: The utm_medium just has to strongly indicate its a paid, values such as cpc, ads, ppc etc. will also be recognized.

Example:

https://dreamdata.io?utm_source=twitter&utm_medium=paid&utm_campaign=twitter_ad_campaign

How did we do?

Setting up Salesforce

Setting up Zapier integration & Zaps for Lead Gen forms/Lead Ads

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