Understanding the difference: Funnel Stages vs Time to Value reports

Updated by Elise McCreary

Time to Value report looks at all SQLs for the last three months, then calculates how fast those went from MQL to SQL.  This value would hold state as no more SQLs will show up historically & is best to answer what is the typical time between MQL to SQL.

Funnel Stages report looks at all MQLs for the last three months, then calculates how fast those go from MQL to SQL.  This will generally be lower than time to value report as not all MQLs in the cohort have converted to SQL & the number is subject to change.


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