Google Ads Customer Match

Updated by Andreea Oprea

You can create precise audiences of contacts based on activities performed, stages reached, or properties sourced from your CRM or enriched by Dreamdata using our Audience Builder (Google Ads does not support company audiences). After creating these audiences, you can easily start sending them to Google Ads to be able to use them in your campaigns for ad targeting (Google Ads processing may take up to 24 hours).

You only need to set this up once - after the initial setup Dreamdata will automatically send any updates (removals or additions) on your audiences to Google Ads daily.

How to send an audience to Google Ads?

  1. On Dreamdata's main menu, navigate to Audience Hub -> Syncs and select Google Ads Customer Match
  2. Click the Enable button to connect your Google Ads account.
  3. Choose an Audience (contacts) and the Ad Account for which you want to use the Audience from the 2 drop-downs available and click Save.
    After saving a sync, Dreamdata will send the following data to Google Ads:
    • Email Address (hashed)
    • First Name (hashed)
    • Last Name (hashed)
    • Country Code
    The minimum audience size accepted by Google Ads is:
    - 1000 active visitors/users within the last 30 days for Youtube
    - 1000 active visitors/users within the last 30 days for Google Search Network
    - 100 active visitors/users within the last 30 days for Google Display Network
    - 100 active visitors/users within the last 30 days for Gmail
  4. You will be able to see a list with all saved audience sync settings and some properties:
    1. Ad Account name and ID - the name and ID for the selected Ad Account
    2. Audience name - the name of the used audience
    3. Count - the amount of contacts in the selected audience
    4. Match rate - the match rate for the audience in Google Ads, which represents the percentage of the uploaded audience that could be connected to Google users
    5. Last Synced - the time when Dreamdata last synced the contacts
    6. Enabled - on means that we are continuously sending updates to Google Ads based on updates to the audience (decide if you want to pause sending updates by turning it off)
    7. Delete - delete the audience sync settings from Dreamdata (note: this does not delete the audience/segment from Google Ads, you will have to do that directly in Google Ads; but no more updates will be sent to the audience)
Google Ads requires up to 24 hours for the initial processing of an audience.

What permissions are required for us to be able to send data to Google Ads?

To successfully send data to Google Ads through Dreamdata Google Ads Customer Match, the person connecting with it needs to have one of the following permissions for your ad account:

  • Admin
  • Standard

How to view audience syncs Dreamdata created on your Google Ads Platform?

  • Go to Google Ads Platform -> Tools -> Shared Library -> Audience Manager -> Your Data Segments

How to select a Dreamdata audience for an existing Google Ads campaign or Ad group?

  1. Go to Google Ads Platform -> Tools -> Shared Library -> Audience Manager -> Your Data Segments
  2. Select the audience that you want to use and go to the Segment use section. Using the 3 dots on the upper right corner select Add to and the choose between the 2 options: Ad groups or Campaigns.
  3. Make your selection (you can add the audience to multiple campaigns or ad groups) and finish the setup by selecting a targeting setting and clicking Add audience segments

How to select a Dreamdata audience for a new Google Ads campaign?

  1. Go to Google Ads Platform -> Campaigns -> Overview and Select the + New campaign option where you can create a new campaign from scratch or resume a campaign draft.
  2. After selecting your objective, goal and naming your campaign, click continue and go to the Targeting section where you can click on Add targeting to see your options.
  3. Click on Audience Segments and search for the name of the Audience you synced from Dreamdata in the Search section or go to Browse -> How they have interacted with your business (Your data segments) -> Customer lists and select the needed audience.

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