Importing Historical Web Tracking Data into Dreamdata
Your historical tracking data in platforms like Pardot, Hubspot, Segment, or Hockeystack holds invaluable insights into your customer journeys and past performance. However, this data is often fragmented, making it difficult to get a truly unified view.
Migrating this historical data into Dreamdata is a crucial step in unlocking the platform's full potential from the outset. By consolidating past touchpoints, you provide Dreamdata's attribution models with the rich context needed for accurate analysis, especially for longer B2B sales cycles. This ensures you don't lose valuable historical insights and can immediately start analysing complete customer journeys, identifying long-term trends, and measuring the true impact of your efforts over time within a single, unified platform.
This guide will bring valuable historical data from these key sources into Dreamdata, preparing you for comprehensive revenue attribution and analysis. Its possible to use multiple methods simultaneously, for example, importing web tracking historical data from HubSpot while also using Google Sheet or similar.
Hockeystack
If you have been using Hockeystack and are now looking to upgrade your attribution and customer journey insights, we've made it easy for you to import your historical data.
Hockeystack typically exports the data in CSV format to your AWS S3 or Google Cloud Bucket. Please reach out to the Dreamdata customer success team; they will assist you with sharing the data.
HubSpot
It's very easy to import historical web tracking data from HubSpot. All you have to do is use the Event Builder and select the end date.
Marketo
It's very easy to import historical web tracking data from Marketo. All you have to do is use the Event Builder and select the end date.
Oracle Eloqua
Oracle Eloqua is still in early access, and all historical web tracking data is automatically pulled in.
Salesforce Account Engagement Cloud (Pardot)
Importing historical web tracking data from Pardot is very easy. All you have to do is use the Event Builder and select the end date.
Salesforce Marketing Cloud
Salesforce Marketing Cloud is still in early access, and all historical web tracking data is automatically pulled in.
Segment
It's possible to replay your tracking data from Segment into Dreamdata. Reach out to Segment, and they can help you replay the data.
Google Sheet
This is not the ideal solution if you have large amounts of data. However, for up to 300-400k records, it's a good and simpel solution. Here, you can learn how to import data via Google Sheets.
Zapier
Easy and simpel solution. However, it might not be the ideal solution if you have large amounts of data.
SFTP
Dreamdata Enterprise customers can upload historical or live web tracking data via SFTP server. You can read more about how that is done here.
