Activating Signals with Audiences
Why Should You Activate Your Signals?
Activating Signals is crucial for responding effectively to customer behavior. Using Dreamdata Audiences is often an effective way to activate your signals. For instance, if a signal strongly indicates customer interest, creating a Dreamdata audience and syncing it with your preferred ad platform would be a smart move. Conversely, if a signal suggests a customer is at risk of churning, alerting your sales or customer success team is likely the best course of action.
Common use cases for activating Signals:
- Sales Performance Analysis: Identify which signals contribute the most to closing deals. Create a Dreamdata Audience and sync it to your preferred ABM ad platform to optimize success when closing deals. Read about creating an audience here.
- Marketing Optimization: Assess which signals influence most early stage leads and value. Then create a Dreamdata Audience and sync it to your preferred ad platform (LinkedIn, Google, etc.) to optimize your ad spend. Read about creating an audience here.
- Churn prevention Analysis: If you have identified strong signals indicating churn risk, creating a Dreamdata audience and share it with your sales and customer success teams to take appropriate actions.
How to Activate Your Signals with Audiences?
Read about creating an audience here.
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