Overview
Dreamdata’s B2B Benchmarks collect data from all active accounts who opted in to be part of the benchmarks.
This group of reports offer a unique opportunity to not only interactively explore industry standards, but allows you to directly compare your own data to the benchmark which enables users to gain a deeper understanding of their own results in comparison to a broad industry landscape.
The benchmarks include the following analysis:
- Web Traffic
Where does your traffic originate from? Evaluate your traffic to determine if your SEO and paid marketing efforts surpass the industry benchmark.
- Ad Budget
How are you utilizing your ad budget compared to industry benchmarks?
- Ad Performance
How are your paid ads performing compared to other B2B companies?
- Journey Metrics
Are your funnels faster or slower compared to other companies?
All data is anonymized and all available benchmarks include data enough to make it impossible to identify the individual accounts data.
The benchmark metrics are calculated twice a month.
So slight differences between the live data in the rest of the Dreamdata platform is expected.
