What does Visitors, Contacts and Companies mean?
Updated
by
Anton Lauritsen
Visitors: The number of unique users who had a website session which originated from a specific source in the given time frame shown by Filters
Contacts: The number of visitors who we have been able to attach an email to their user id
Companies: The number of companies who are attached to Contacts OR the number of companies in your CRM who we can be attached to any visitor traffic (anonymous)
Often the number of contacts will be higher than the number of companies. However, when this isn't the case it's usually because of the following:
- We can identify companies without having any associated contacts.
- A contact can be associated with multiple accounts.
How Dreamdata Tracks Contact activities
When users accept cookies and fill out a form, Dreamdata script tracks the associated email address using an identify() event. With this email, we are then able to generate a new Contact or map the activity to an existing Contacts from your CRM. This can be matched with a CRM Contact if the email address matches between the two.
Before a user identifies, they're tracked by an anonymous ID. Once the email is captured, Dreamdata stitches that anonymous ID to the email. This is how the full journey before form-fill is reconstructed.
If a user performs an event outside of the scope that Dreamdata script tracks, such as fill in the form via LinkedIn Lead Gen Form, Dreamdata will be able to collect their email via the Event Builder or a Zapier integration and stitch the event back to the user journey as well.
