What does Visitors, Contacts and Companies mean?

Updated by Anton Lauritsen

Visitors: The number of unique users who had a website session which originated from a specific source in the given time frame shown by Filters

Contacts: The number of visitors who we have been able to attach an email to their user id

Companies: The number of companies who are attached to Contacts OR the number of companies in your CRM who we can be attached to any visitor traffic (anonymous)

Often the number of contacts will be higher than the number of companies. However, when this isn't the case it's usually because of the following:

  • We can identify companies without having any associated contacts.
  • A contact can be associated with multiple accounts.

How did we do?