What does Visitors, Contacts and Companies mean?

Nicholas Wright Updated by Nicholas Wright

Visitors: The number of unique users who had a website session which originated from a specific source in the given time frame shown by Filters

Contacts: The number of visitors who we have been able to attach an email to their user id

Companies: The number of companies who are attached to Contacts OR the number of companies in your CRM who we can be attached to any visitor traffic (anonymous)

How did we do?

Understanding the Difference: Conversions vs. Stages

What is a session?