Import Events data using Google Sheet

Updated by Andreea Oprea

If you have data that is not available in your CRM but that you would like to see in Dreamdata's platform we have enabled a solution to upload data using Google Sheets (following this template). This could be data from any field marketing activities (e.g. webinars, conferences, in-person events and trade shows).

Dreamdata will connect the uploaded events (such as webinars, conferences, etc.) to stages and the reports available in the App.

Follow these steps to setup:

  1. Download the template or make a copy of it to keep the Google Sheets format
  2. Insert your events data (see explanation below) and share the sheet with google-sheets@dreamdata.io
  3. Paste the sharing link of the Google Sheet into the empty field found under Sources -> Import Events data and click Upload Link. You can add as many sheets as you need
Please make sure the shared file is in Google Sheets format. If your file has a different format (example .xlsx) you can convert it by using the Save as Google Sheets option shown below.

Where do I see the result of adding events data?

The shared events data will be visible in the Event report (found under the Engagement section) and any new data added to the sheet will be automatically included. The events are then used throughout the App as filters in all the relevant reports.

If you are connecting Dreamdata to your data warehouse, the imported events will automatically be a part of this data.

How do I use the template?

The event data is imported using the schema as shown in the template.

Please do not: add new tabs to the sheet, add extra columns, rename or rearrange any of the columns as the data will not be uploaded correctly.

One sheet can have maximum 250 000 rows, if you have more relevant data please split it in multiple sheets

Required columns:

event: the name of the event (any names are accepted and there is no limit for how many names can be added)

email: email address of someone that attended the event (attendee)

timestamp: the date and time when the event happened (format YYYY-MM-DD hh:mm:ss)

Optional columns:

event_id: can be used for debugging

user_id: if data comes from a platform that provides this information

company_id: if data comes from a platform that provides this information

website: website of the company where the event attendee is employed

company_name: company where the event attendee is employed

url: used for online events only, if the event is accessed through a url

referrer: from where the above url was accessed

source: some examples are webinar and conference. This should match a sources shown in the Dreamdata platform (case sensitive)

channel: can be the same as the source or a group of sources. This should match a channels shown in the Dreamdata platform (case sensitive)

region: region of the country of the event attendee

country: country of the event attendee

city: city of the event attendee

browser: used for online events only, where the url was accessed

browser_version: version of above browser

os: used for online events only, operating system through which the browser was accessed

os_version: version of above operating system

device: used for online events only, one of the following choices: desktop, mobile, tablet and tv


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