Get started with Dreamdata
What is Dreamdata? [VIDEO]
Setting Up Dreamdata
How to set up Dreamdata Web tracking (analytics.js) manually
How to set up up Dreamdata web tracking (analytics.js) using Google Tag Manager
How to track forms adding the auto-identify script via Google Tag Manager.
The Onboarding Process
Onboarding process for free customers [VIDEO]
Onboarding for paying customers [VIDEO]
How to invite your colleagues to Dreamdata
Which channel performs best for different content?
Which content influenced the MQLs created in a time period?
Content Performance - Dashboard Options
Which content generates pipeline?
Measuring influenced pipeline for B2B content - the true conversion metric
What KPI to measure the effect of B2B content?
Setup Content Reporting
Content Analytics - Dashboard Options
Return on Ads Spend
Google Search Ads
Google Display Ads
Performance vs. Revenue attribution: A guide on when to use what
Setting up Facebook Ads
Setting up AdRoll
Setting up Twitter Ads
Setting up Bing Ads
Setting up LinkedIn Ads
Setting up Google Ads
Setting up G2
Setting up Capterra
Import fixed cost data using Google Sheet
Importing data not in your CRM (using Google Sheets)
Import cost data using Google Sheet
Setting up Outreach
Setting up Zapier integration & Zaps for Lead Ads
Setting up Google Search
Setting up Intercom
Connect to AWS Redshift using AWS Glue
Connect your Dreamdata data to Snowflake
Connect your Dreamdata data to Amazon Redshift
Guides for Looker Studio Reporting
Getting Started with Looker Studio Templates
Google Connected Sheets
Setting up Data Export to BigQuery of CRM Properties
Company Data Enrichment
Reduce impact from ad-blockers and Apple ITP 2.x
Pardot iframe form tracking
Tracking using Sleeknote or Drift
How to track your emails?
How does Dreamdata track all relevant on-site customer data?
Tracking Hubspot Forms with auto-identify script
Server Side Analytics APIs
URL query parameters
Tracking iframes with auto-identify script
Tracking SPAs (Single Page Applications)
Across domain & device tracking
Advanced Identification of users and companies
Setup Guide: All Salesforce Opportunities entering specific Stage
Setup Guide: Creation of Opportunities/Deals
Setup Guide: Tracked sign-up events
Setup Guide: All Hubspot Deals entering specific Stage
Stage Models - Customization
Branded Search filter
CRM-Based Channel and Source in the Absence of Tracking Activity
Some of my deals are flagged with "Unknown". What does it mean?
Can I exclude content or websites from being tracked?
How are activity mapped to companies?
What does Visitors, Contacts and Companies mean?
What is a session?
Roles and Permissions
What is the reporting Time Zone?
Why are my dashboards empty?
Referral Guide and UTM tracking
Intro Template for your new clients
Ideal Customer Profile
Co-marketing and account mapping
Quick learning videos!
Find the content that generates most pipeline
How to set up content categories on Dreamdata
Do you know how your company is generating money?
How to see the value of B2B Google Ads in pipeline and revenue generated
How Content Analytics tracks the influence of content of pipeline and revenue
How to easily build a retargeting audience with Dreamdata
Are you using G2?
Performance vs. Revenue Analytics reports- when to apply them best!
What attribution really is and why you should care!
Helping BDRs break through to the hottest accounts
Dreamdata Content Analytics: Discover the real value of your content
Do you know which of your Marketing activities had the biggest impact on pipeline and revenue?
Which of your emails produce pipeline and revenue?
See the value of SEO in pipeline and revenue generated
How to cut the cost of your Google Search Ads
Updated by Jing Lin
LinkedIn's Offline Conversion (CAPI) is a method of conversion tracking that allows you to attribute your offline data (such as stage model conversions) to your LinkedIn ads. An example of this would be LinkedIn ad click being part of a customer journey, which e.g. converted into a Sales Qualified Lead (SQL) within 90 days of the ad click action. This can help you more accurately measure the down-funnel effectiveness of your campaigns by providing more insights to improve return on investment measurement and optimize performance.
You can set up automatic offline conversion sharing with LinkedIn from inside the Dreamdata app. This will sync account contact data as the specified stage is reached. We recommend you only send in 1 or 2 conversion types (stage models) to LinkedIn, those representing what you want to optimize your ads towards. We would also suggest that you only set up conversions that are not already tracked through Insight Tag or Image pixel.
How does it work?
Dreamdata only sends recent 90 days stage reached events of a contact to LinkedIn, starting from the sync creation date.
After adding the sync, Dreamdata will send the following data to LinkedIn:
- Email Address (hashed)
- First Name
- Last Name
- Job Title
- Timestamp (when the contact reach the stage)
- Value (based on your stage model setting)
By default we set up the conversion rule with the following settings:
- 90 days post-click conversion window
- 90 days view-through conversion window
- Each campaign attribution model
- Associate all existing active campaigns
You can modify the conversion settings in your LinkedIn Campaign Manager platform.
- The sync will happen once per day.
- It takes up to 24 hours after sync creation for us to send data to LinkedIn.
- It takes LinkedIn up to 48 hours after getting the data from Dreamdata before you will see the offline conversions in LinkedIn Campaign Manager.
How to add a sync?
- Navigate to Data Platform -> Destinations -> LinkedIn
- Click Enable button to connect your LinkedIn account
- Add Offline Conversion sync with following details:
- Ad account: the LinkedIn Ads account you want to sync the data with.
- Stage: Select the stage goal you want your ads to be optimised toward.
- Name: The name will show up on your campaign performance report with conversions breakdown on LinkedIn Campaign Manager
To successfully integrate and transfer offline conversion data to LinkedIn, you must hold one of the following roles or permissions on each ad account level:
- Billing admin
- Account manager
- Campaign manager
- Creative manager
How to view conversion actions Dreamdata created on your LinkedIn Ads Platform?
Go to Linkedin Campaign Manager -> Analyze -> Conversion Tracking
Hover over Active status, you can see when was the last time you receive conversions of that conversion action
How to view conversion metrics related to offline conversions on LinkedIn Ads Platform?
Go to Linkedin Campaign Manager -> Advertise -> Add column Conversions & Leads -> Breakdown Conversions
How can I compare the conversions and conversion value between Dreamdata and LinkedIn?
It's not advisable to directly compare the metrics of Dreamdata and LinkedIn. This is due to the differing attribution methods: Dreamdata utilizes account-based attribution, whereas LinkedIn employs person-level attribution. For instance, if a deal involves 5 contacts throughout the customer journey, and all 5 individuals interact with your LinkedIn campaigns, Dreamdata would count it as a single deal, whereas LinkedIn would register 5 separate conversions. Still it's important to note that leveraging offline conversion data can substantially enhance the effectiveness of your LinkedIn campaigns, leading to significant ROI improvements.