Get started with Dreamdata
How to invite your colleagues to Dreamdata
How to set up Dreamdata Web tracking (analytics.js) manually
How to set up up Dreamdata web tracking (analytics.js) using Google Tag Manager
How to track forms adding the auto-identify script via Google Tag Manager.
Onboarding for paying customers [VIDEO]
Onboarding process for free customers [VIDEO]
Setting Up Dreamdata
The Onboarding Process
What is Dreamdata? [VIDEO]
Content Performance - Dashboard Options
Which channel performs best for different content?
Which content generates pipeline?
Measuring influenced pipeline for B2B content - the true conversion metric
Setup Content Reporting
What KPI to measure the effect of B2B content?
Google Display Ads
Google Search Ads
Return on Ads Spend
Performance vs. Revenue attribution: A guide on when to use what
Import cost data using Google Sheet
Importing data using Google Sheets
Setting up AdRoll
Setting up Bing Ads
Setting up Capterra
Setting up Close
Setting up Data Export to BigQuery of CRM Properties
Setting up Facebook Ads
Setting up G2 Crowd
Setting up Google Ads
Setting up Google Search
Setting up HubSpot
Setting up Intercom
Setting up LinkedIn Ads
Setting up Marketo
Setting up Microsoft Dynamics
Setting up Pardot
Setting up Pipedrive
Setting up Salesforce
Setting up Twitter Ads
Setting up Zapier integration & Zaps for Lead Gen forms/Lead Ads
Setting up Zendesk Sell
Setting up Zoho CRM
Triblio ABM platform
Connect to AWS Redshift using AWS Glue
Connect your Dreamdata data to Amazon Redshift
Connect your Dreamdata data to Snowflake
Getting Started with Looker Studio Templates
Google Ads Offline Conversion
Google Cloud Storage
Google Connected Sheets
Guides for Looker Studio Reporting
LinkedIn Offline Conversion
Company Data Enrichment
Across domain & device tracking
Advanced Identification of users and companies
How does Dreamdata track all relevant on-site customer data?
How to track your emails?
Pardot iframe form tracking
Reduce impact from ad-blockers and Apple ITP 2.x
Server Side Analytics APIs
Tracking Hubspot Forms with auto-identify script
Tracking SPAs (Single Page Applications)
Tracking iframes with auto-identify script
Tracking using Sleeknote or Drift
URL query parameters
Setup Guide: All Salesforce Opportunities entering specific Stage
Setup Guide: Creation of Opportunities/Deals
Setup Guide: Tracked sign-up events
Stage Models - Customization
Branded Search filter
CRM-Based Channel and Source in the Absence of Tracking Activity
Can I exclude content or websites from being tracked?
How are activity mapped to companies?
Roles and Permissions
Some of my deals are flagged with "Unknown". What does it mean?
What does Visitors, Contacts and Companies mean?
What is a session?
What is the reporting Time Zone?
Why are my dashboards empty?
Ideal Customer Profile
Intro Template for your new clients
Referral Guide and UTM tracking
Quick learning videos!
Are you using G2?
Do you know how your company is generating money?
Do you know which of your Marketing activities had the biggest impact on pipeline and revenue?
Dreamdata Content Analytics: Discover the real value of your content
Find the content that generates most pipeline
Helping BDRs break through to the hottest accounts
How Content Analytics tracks the influence of content of pipeline and revenue
How to cut the cost of your Google Search Ads
How to easily build a retargeting audience with Dreamdata
How to see the value of B2B Google Ads in pipeline and revenue generated
How to set up content categories on Dreamdata
Performance vs. Revenue Analytics reports- when to apply them best!
See the value of SEO in pipeline and revenue generated
What attribution really is and why you should care!
Which of your emails produce pipeline and revenue?
- All Categories
- Data Platform
- LinkedIn Offline Conversion
LinkedIn Offline Conversion
Updated by Steen Voersaa
LinkedIn's Offline Conversions is a method of conversion tracking that allows you to attribute your offline data (such as off-site or offline conversions) to your LinkedIn ads. An example of this would be LinkedIn ad click being part of a customer journey, which e.g. converted into a Sales Qualified Lead (SQL) within 90 days of the ad click action. This can help you more accurately measure the down-funnel effectiveness of your campaigns by providing more insights to improve return on investment measurement and optimize performance.
You can set up automatic offline conversion sharing with LinkedIn from inside the Dreamdata app. This will sync account contact data as the specified stage is reached.
How does it work?
Dreamdata only sends recent 90 days stage reached events of a contact to LinkedIn, starting from the sync creation date.
After adding the sync, Dreamdata will send the following data to LinkedIn:
- Email Address (hashed)
- First Name
- Last Name
- Job Title
- Timestamp (when the contact reach the stage)
- Value (based on your stage model setting)
By default we set up the conversion rule with the following settings:
- 90 days post-click conversion window
- 90 days view-through conversion window
- Each campaign attribution model
- Associate all existing active campaigns
You can learn more about LinkedIn Conversion Window and LinkedIn Conversion Attribution Model.
You can modify the conversion settings in your LinkedIn Campaign Manager platform.
- The sync will happen once per day.
- It takes up to 24 hours after sync creation for us to send data to LinkedIn.
- It takes LinkedIn up to 48 hours after getting the data from Dreamdata before you will see the offline conversions in LinkedIn Campaign Manager.
How to add a sync?
- Navigate to Data Platform -> Destinations -> LinkedIn
- Click Enable button to connect your LinkedIn account
- Add Offline Conversion sync with following details:
- Ad account: the LinkedIn Ads account you want to sync the data with.
- Stage: Select the stage goal you want your ads to be optimised toward.
- Name: The name will show up on your campaign performance report with conversions breakdown on LinkedIn Campaign Manager
To successfully integrate and transfer offline conversion data to LinkedIn, you must hold one of the following roles or permissions on each ad account level:
- Billing admin
- Account manager
- Campaign manager
- Creative manager