LinkedIn Offline Conversion (CAPI)

Jing Lin Updated by Jing Lin

LinkedIn's Offline Conversion (CAPI) is a method of conversion tracking that allows you to attribute your offline data (such as stage model conversions) to your LinkedIn ads. An example of this would be LinkedIn ad click being part of a customer journey, which e.g. converted into a Sales Qualified Lead (SQL) within 90 days of the ad click action. This can help you more accurately measure the down-funnel effectiveness of your campaigns by providing more insights to improve return on investment measurement and optimize performance. 

You can set up automatic offline conversion sharing with LinkedIn from inside the Dreamdata app. This will sync account contact data as the specified stage is reached. We recommend you only send in 1 or 2 conversion types (stage models) to LinkedIn, those representing what you want to optimize your ads towards. We would also suggest that you only set up conversions that are not already tracked through Insight Tag or Image pixel.

How does it work?

Dreamdata only sends recent 90 days stage reached events of a contact to LinkedIn, starting from the sync creation date.

After adding the sync, Dreamdata will send the following data to LinkedIn:

  • Email Address (hashed)
  • First Name
  • Last Name
  • Job Title
  • Company
  • Country
  • Timestamp (when the contact reach the stage)
  • Value (based on your stage model setting)

By default we set up the conversion rule with the following settings:

  • 90 days post-click conversion window
  • 90 days view-through conversion window
  • Each campaign attribution model
  • Associate all existing active campaigns

You can learn more about LinkedIn Conversion Window and LinkedIn Conversion Attribution Model.

You can modify the conversion settings in your LinkedIn Campaign Manager platform.

  • The sync will happen once per day.
  • It takes up to 24 hours after sync creation for us to send data to LinkedIn.
  • It takes LinkedIn up to 48 hours after getting the data from Dreamdata before you will see the offline conversions in LinkedIn Campaign Manager.

How to add a sync?

  • Navigate to Data Platform -> Destinations -> LinkedIn
  • Click Enable button to connect your LinkedIn account
  • Add Offline Conversion sync with following details:
    • Ad account: the LinkedIn Ads account you want to sync the data with.
    • Stage: Select the stage goal you want your ads to be optimised toward.
    • Name: The name will show up on your campaign performance report with conversions breakdown on LinkedIn Campaign Manager

Permission requirement

To successfully integrate and transfer offline conversion data to LinkedIn, you must hold one of the following roles or permissions on each ad account level:

  • Billing admin
  • Account manager
  • Campaign manager
  • Creative manager

How to view conversion actions Dreamdata created on your LinkedIn Ads Platform?

Go to Linkedin Campaign Manager -> Analyze -> Conversion Tracking

Hover over Active status, you can see when was the last time you receive conversions of that conversion action

Go to Linkedin Campaign Manager -> Advertise -> Add column Conversions & Leads -> Breakdown Conversions

How can I compare the conversions and conversion value between Dreamdata and LinkedIn?

It's not advisable to directly compare the metrics of Dreamdata and LinkedIn. This is due to the differing attribution methods: Dreamdata utilizes account-based attribution, whereas LinkedIn employs person-level attribution. For instance, if a deal involves 5 contacts throughout the customer journey, and all 5 individuals interact with your LinkedIn campaigns, Dreamdata would count it as a single deal, whereas LinkedIn would register 5 separate conversions. Still it's important to note that leveraging offline conversion data can substantially enhance the effectiveness of your LinkedIn campaigns, leading to significant ROI improvements.

How did we do?

Google Ads Offline Conversion

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