Get started with Dreamdata
How to invite your colleagues to Dreamdata
How to set up Dreamdata Web tracking (analytics.js) manually
How to set up up Dreamdata web tracking (analytics.js) using Google Tag Manager
How to track forms adding the auto-identify script via Google Tag Manager.
Onboarding for paying customers [VIDEO]
Onboarding process for free customers [VIDEO]
Setting Up Dreamdata
The Onboarding Process
What is Dreamdata? [VIDEO]
Content Performance - Dashboard Options
Which channel performs best for different content?
Which content generates pipeline?
Measuring influenced pipeline for B2B content - the true conversion metric
Setup Content Reporting
What KPI to measure the effect of B2B content?
Google Display Ads
Google Search Ads
Return on Ads Spend
Performance vs. Revenue attribution: A guide on when to use what
Import cost data using Google Sheet
Importing historical data to Dreamdata using Google Sheets
RollWorks Site Traffic Revealer
Setting up AdRoll
Setting up Bing Ads
Setting up Capterra
Setting up Close
Setting up Data Export to BigQuery of CRM Properties
Setting up Facebook Ads
Setting up G2 Crowd
Setting up Google Ads
Setting up Google Search
Setting up HubSpot
Setting up Intercom
Setting up LinkedIn Ads
Setting up Marketo
Setting up Microsoft Dynamics
Setting up Pardot
Setting up Pipedrive
Setting up Salesforce
Setting up Twitter Ads
Setting up Zapier integration & Zaps for Lead Gen forms/Lead Ads
Setting up Zendesk Sell
Setting up Zoho CRM
Triblio ABM platform
Connect to AWS Redshift using AWS Glue
Connect your Dreamdata data to Amazon Redshift
Connect your Dreamdata data to Snowflake
Getting Started with Google Data Studio Templates
Google Cloud Storage
Google Connected Sheets
Guides for Google Data Studio Reporting
LinkedIn Offline Conversion
Advanced Identification of users and companies
How does Dreamdata track all relevant on-site customer data?
How to track your emails?
Pardot iframe form tracking
Reduce impact from ad-blockers and Apple ITP 2.x
Server Side Analytics APIs
Tracking Hubspot Forms with auto-identify script
Tracking SPAs (Single Page Applications)
Tracking iframes with auto-identify script
Tracking using Sleeknote or Drift
Setting up your customised Stage Models
Setting up your default Stage Models
Can I exclude content or websites from being tracked?
Roles and Permissions
Some of my deals are flagged with "no-tracking". What does it mean?
What does Visitors, Contacts and Companies mean?
What is a Stage Model?
What is a company in Dreamdata?
What is a session?
Why are my dashboards empty?
Ideal Customer Profile
Intro Template for your new clients
Referral Guide and UTM tracking
Quick learning videos!
Are you using G2?
Do you know how your company is generating money?
Do you know which of your Marketing activities had the biggest impact on pipeline and revenue?
Dreamdata Content Analytics: Discover the real value of your content
Find the content that generates most pipeline
Helping BDRs break through to the hottest accounts
How Content Analytics tracks the influence of content of pipeline and revenue
How to cut the cost of your Google Search Ads
How to easily build a retargeting audience with Dreamdata
How to see the value of B2B Google Ads in pipeline and revenue generated
How to set up content categories on Dreamdata
Performance vs. Revenue Analytics reports- when to apply them best!
See the value of SEO in pipeline and revenue generated
What attribution really is and why you should care!
Which of your emails produce pipeline and revenue?
- All Categories
- Capterra Ads
Updated by Siminta Jacinavice
With this dashboard, we give users all the info they need to understand how their Capterra Ads are performing, particularly in regards to ROAS. From the overall funnel, down to category performance, you get the full perspective and can make data supported decisions and strategy.
Date: Set the time period you want to investigate
Stage: You can select your preferred pipeline stage. Read more about the Free Tier Stages here
Attribution: Choose the attribution model which is meaningful for your analysis
- First Touch
- Last Touch
Country: Choose the country you want to investigate
Categories: Choose the categories you want to analyse
Group By: Choose your preferred option
- Category Country
Note: Date is referring to the time period when visitors/contacts interacted with any Capterra Ads
Cost: The total spend on Capterra Ads
Clicks: The total amount of clicks recorded by Capterra Ads
Visitors: The number of unique users who had a website session which originated from Capterra Ads during the given time period
Contacts: The number of visitors who we have been able to attach an email to their user id
Companies: The number of companies who are attached to Contacts, or the number of companies in your CRM who we can be attached to any visitor traffic (anonymous)
Deals: The number of deals that are associated with Capterra Ads based on your selected filter
Value: The amount of revenue that is attributed to the Capterra Ads based on your selected filter
Average Position: The position on a search engine results page. The sum of the average position index divided by the total of Impressions
Cost Per Click (cpc): Total Cost divided by Clicks
Cost Per Acquisition (cpa): Total Cost divided by Attributable Deals
Return on Ad Spend (ROAS): Total Attributable Revenue divided by Total Cost
Cost → Clicks
In this first section, we provide the top of the funnel for your Capterra Ads for the given time period. This data is pulled directly from Capterra Ads through our integrations.
Visitors → Contacts → Companies
In the next section, we give an overview of the traffic from Capterra Ads which is based on the Tracking script we have on your websites.
Deals → Value
In the third section, we provide the total number of Attributable Deals and Attributable Value (revenue) that can be assigned to Capterra Ads based on the filters selected.
To calculate these numbers, we first look at the pool of contacts/companies that visited a Capterra Ad based on the dates/filters. Once we have that group, we see what deals were closed after their visit, up to today's date. More importantly, we are only looking at deals where we have a recorded history of sessions; Attributable Deals. This pool of attributable deals will make up the basis for this section. For each of these deals and all their sessions, we will run the Attribution Model you have selected so each session is given a deal and revenue amount.
For both Attributable Deal and Value (revenue), we then provide the sum of these amounts for each session that contains a Capterra Ad, depending on which Attribution Model you have selected.
Note: When using First Touch/Last Touch you will get a round Deal number, as a deal is either First Touch Paid or Not. While with Linear, W-Shaped or U-Shaped you will get a fraction of a deal as most Paid Touchpoints will make up a fraction of the sessions on a deal.
Average Position → Cost per Click → Cost per Acquisition → ROAS
On the fourth row, we provide percentages for some common KPIs, most important Return on Ad Spend.
Graphs and Tables
In this table, we list all the Categories that were running during the time frame specified. We provide all the metrics for each category making it easier for you to compare and find out which performed and which ones did not perform.
This report shows where your campaign click events happen, and which regions bring more value than others.
Note: You can open a larger view by clicking on the performance title in the top left corner
Category Performance over time
We then provide a graph showing the development of your Capterra Ad Categories and their generated deals over the period of time specified in your Filters. Use the Aggregate filter to breakdown the X-Axis as you wish e.g. (day, week, month).
This graph makes it easy to see which Category is performing best, but also it shows how long it generally takes for a campaign to win the deals. To do that, select a specific Category and set the Aggregation filter by days. This will allow you to get detailed analysis on unique campaigns.
Note: Time frame is key so you can give enough time to your campaigns to create value.