Get started with Dreamdata
How it works
How set up Dreamdata Web tracking (analytics.js) manually
How to invite your colleagues to Dreamdata
How to set up up Dreamdata web tracking (analytics.js) using Google Tag Manager
How to track forms adding the auto-identify script via Google Tag Manager.
Onboarding for paying customers [VIDEO]
Onboarding process for free customers [VIDEO]
Setting Up Dreamdata
The Onboarding Process
What is Dreamdata? [VIDEO]
Content Performance - Dashboard Options
Which channel performs best for different content?
Which content generates pipeline?
Measuring influenced pipeline for B2B content - the true conversion metric
Setup Content Reporting
What KPI to measure the effect of B2B content?
Attribution Models- dashboard explanation
Data Driven Attribution
Types of Attribution Models
Google Display Ads
Google Search Ads
Return on Ads Spend
Performance vs. Revenue attribution: A guide on when to use what
Setting up AdRoll
Setting up Bing Ads
Setting up Capterra
Setting up Close
Setting up Data Export to BigQuery of CRM Properties
Setting up Facebook Ads
Setting up G2 Crowd
Setting up Google Ads
Setting up Google Search
Setting up Google Sheets
Setting up HubSpot
Setting up Intercom
Setting up LinkedIn Ads
Setting up Marketo
Setting up Microsoft Dynamics
Setting up Pardot
Setting up Pipedrive
Setting up Salesforce
Setting up Twitter Ads
Setting up Zapier integration & Zaps for Lead Gen forms/Lead Ads
Setting up Zendesk Sell
Setting up Zoho CRM
Connect to AWS Redshift using AWS Glue
Connect your Dreamdata data to Amazon Redshift
Connect your Dreamdata data to Snowflake
Getting Started with Google Data Studio Templates
Google Cloud Storage
Google Connected Sheets
Guides for Google Data Studio Reporting
How does Dreamdata track all relevant on-site customer data?
Load analytics.js from your own domain
Pardot iframe form tracking
Server Side Analytics APIs
Setting up Dreamdata Web tracking (analytics.js)
Setting up tracking with Segment
Tracking Hubspot Forms with auto-identify script
Tracking iframes with auto-identify script
Tracking using Sleeknote or Drift
Setting up your customised Stage Models
Setting up your default Stage Models
Can I exclude content or websites from being tracked?
Roles and Permissions
Some of my deals are flagged with "no-tracking". What does it mean?
What does Visitors, Contacts and Companies mean?
What is a Stage Model?
What is a company in Dreamdata?
What is a session?
Why are my dashboards empty?
Quick learning videos!
Are you using G2?
Do you know how your company is generating money?
Do you know which of your Marketing activities had the biggest impact on pipeline and revenue?
Dreamdata Content Analytics: Discover the real value of your content
Find the content that generates most pipeline
Helping BDRs break through to the hottest accounts
How Content Analytics tracks the influence of content of pipeline and revenue
How to cut the cost of your Google Search Ads
How to easily build a retargeting audience with Dreamdata
How to see the value of B2B Google Ads in pipeline and revenue generated
How to set up content categories on Dreamdata
Performance vs. Revenue Analytics reports- when to apply them best!
See the value of SEO in pipeline and revenue generated
What attribution really is and why you should care!
Which of your emails produce pipeline and revenue?
Updated by Siminta Jacinavice
With this dashboard, you can investigate potential/existing customers who read G2 reviews. Moreover it will help you to evaluate the business outcomes generated through the G2 platform.
Note: remember to adjust stage and attribution models based on your business model and intended analysis.
Date: Set the time period you want to investigate
Stage: You can select your preferred pipeline stage. Read more about the Free Tier Stages here
Attribution: Choose the attribution model which is meaningful for your analysis
- First Touch
- Last Touch
Countries: Choose the country you want to investigate
Url: Choose the URL you want to collect information about
Aggregation: Set the time frames you wish your data to be displayed
Group By: Choose different options to see how it affects your deals
Visit Type: Choose different page view types
- Category: The number of times prospects researched a product category which your product is a part of
- Profile: The number of times prospects researched your product profile on G2
- Alternatives: The number of times prospects researched alternatives to your product or alternatives to similar products on G2
- Compare: The number of times prospects compare you directly to a competitor on G2
- Licensed G2 Content: G2 reports
- Sponsored Content View: Visitor has an impression of your sponsored ads on G2
Note: Date is referring to the time period when visitors/contacts interacted with G2 Crowd
Visitors: Include two types of visitors. The number of visitors who read G2 reviews, and the number of visitors who end up in your website from G2 platform
Companies with Intent: The number of companies which the visitors belong to
Companies Not in CRM: The number of companies with intent but not in your primary CRM
Deals: The number of deals that can be attributed to G2 traffic according to your Visit Type filter, Attribution filter and Stage filter
Value: Amount of revenue that can be attributed to G2 traffic according to your Attribution filter and Stage filter
In this section, we provide the simple version of the funnel for your G2 Crowd for the given time period. This data is pulled directly through our integrations.
Graphs and Tables
G2 Company Intent Data
This table can be used to identify the level of interest (intent) companies show in your product on G2 review platform. Company in CRM column will help you to find your prospects who are in your CRM and prospects who are not in your CRM yet.
Visit Type filter will allow you to find those prospects who are early in their buying journey. This includes those who have not found your product yet, or those who have found your product and who may or may not be convinced, yet, and therefore still comparing your product with other similar products.
You can click the company name (which is in your CRM) to inspect the whole customer journey of the company. G2 does not reveal the email of the visitors, so visitors that have activity on G2 are labelled with an anonymous id in customer journey.
Companies with Intent over Time
The graph shows the trend of how many unique companies read your G2 reviews over the time.
Companies with Intent by URL/Country
Change the segmentation view by changing Group By filter at the top. It shows the number of unique companies that went to specific URLs or are from specific countries.
Change the segmentation view by changing Group By filter at the top. The table shows the performance of URL and Country from G2 traffics, these URLs/Countries are then broken down into visitors, identified companies of those visitors, deals and value.
Learn more about G2 Buyer Intent Data and Dreamdata in this article.