Meta Audiences

Updated by Andreea Mahu

You can create precise audiences of contacts based on activities performed, stages reached, or properties sourced from your CRM or enriched by Dreamdata using our Audience Builder. After creating these audiences, you can easily start sending them to Meta to be able to use them in your campaigns for ad targeting (Meta processing may take up to 24 hours).

You only need to set this up once - after the initial setup Dreamdata will automatically send any updates (removals or additions) on your audiences to Meta daily.

How to send an audience to Meta?

  1. On Dreamdata's main menu, navigate to Audience Hub -> Syncs and select Meta Audiences.
  2. Click the Enable button to connect your Meta account.
  3. Choose an Audience (contacts) and the Ad Account for which you want to use the Audience from the 2 drop-downs available and click Save.
    After saving a sync, Dreamdata will send the following data to Meta:
    • Email Addresses (hashed)
    • First Name (hashed)
    • Last Name (hashed)
    • Phone Number (hashed)
    • Country Code
    The minimum audience size accepted by Meta is 100 members
  4. You will be able to see a list with all saved audience sync settings and some properties:
    1. Ad Account name and ID - the name and ID for the selected Ad Account (click on the name to be taken to your audience details page in Meta).
    2. Audience - the name of the used audience (click on it to be taken to your audience in Dreamdata).
    3. Count - the amount of contacts that are sent to Meta from the latest sync (audience count).
    4. Status - the status of the audience sync setting.
    5. Meta Count - the amount of members that match the audience in Meta. The count is for the whole audience and is updated as the synced audience gets updated, always reflecting the total amount of members.
    6. Last Synced (UTC) - the time when Dreamdata last synced the contacts audience to Meta.
    7. Enabled - on means that we are continuously sending updates to Meta based on updates to the audience (decide if you want to pause sending updates by turning it off).
    8. Actions - delete the audience sync settings from Dreamdata (note: this does not delete the audience from Meta, you will have to do that directly in Meta; no more updates will be sent to the audience if the audience sync is deleted from Dreamdata)
  5. You're all set 🔥 data will be automatically synced daily for any changes in the selected audience.
Meta requires up to 24 hours for the initial processing of an audience.

How to view audience syncs Dreamdata created on your Meta Ads Manager Platform?

Go to Meta Ads Manager -> All tools -> Audiences. You can view existing audiences and also freshly created ones that are populating.

How to select a Dreamdata audience for an existing Meta campaign?

  1. Go to Meta Ads Manager -> Campaigns and select the Ad Sets tab
  2. Click the Edit button for the campaign that you would like to edit.
  3. Scroll to the Audience controls section and select the Custom audiences search field to see the available audiences and select which one you would like to use.

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