E-Commerce Order and Subscription Tracking in Dreamdata
You can now track e-commerce orders and subscriptions directly within Dreamdata. This allows businesses to unify their sales data—whether it’s traditional sales managed by sales teams or online sales driven by marketing teams—into one seamless system for complete and accurate reporting.
Why This Matters for Your Business
The Problem
Many B2B companies operate with two distinct sales streams:
- Traditional Sales: Large deals managed through CRMs by sales teams.
- Online Sales: Smaller transactions managed by marketing teams via e-commerce platforms.
These streams are often tracked in separate systems, creating fragmented reporting and a lack of clarity about overall business performance.
The Solution
With Dreamdata’s new e-commerce order tracking feature, all your sales data can be analyzed in one system. This means no more juggling multiple tools or dealing with incomplete reports. You’ll get a comprehensive view of your business performance, enabling better decision-making and growth strategies.
How It Works
You can track your online orders in Dreamdata using:
- Dreamdata’s Analytics Tracking Script: Easily integrate Dreamdata’s Analytics script into your website or e-commerce platform to automatically capture and analyze order data.
- Zapier Integration: Connect Dreamdata to your e-commerce platform via Zapier to streamline order tracking without technical expertise.
Set up a stage model that represents orders, which you can use to monitor and enhance performance. This model helps answer questions such as:
- Of all the people who viewed this content last month, how many converted into an online order?
- How many of my sales were influenced by Paid Social channels?
Learn more about Stage Models and setting up your core KPIs here.
Use Cases
Here are a few scenarios where this feature can transform your reporting:
Unified Sales Insights
A company tracks large deals in Salesforce and online sales in Shopify. By integrating both with Dreamdata, you can track both types of KPIs in a single platform, avoiding silos and steep learning curves.
Marketing Attribution
Marketing teams can attribute revenue from online sales directly to specific campaigns. For example, you can identify how much revenue a Google Ads campaign contributed, for both traditional and online sales.
Enhanced Sales Strategies
Sales teams can identify upsell opportunities by analyzing e-commerce sales trends. For example, if customers frequently purchase add-ons online after an initial large deal, this data can guide cross-selling strategies.
Getting Started
Ready to begin tracking your online orders in Dreamdata? Here’s how:
- Visit our developer help center for a guide to setting up the Analytics Tracking Script
- Visit our documentation for Zapier integrations here.
Unify your sales data in a single platform and unlock the full potential of your business with Dreamdata’s e-commerce order tracking.
