Using Meta Conversions can help you get a better understanding of the impact of your online advertising on conversions, which can lead to more effective campaigns and better ROI. Learn more.
How to add a sync?
On Dreamdata's main menu, navigate to Audience Hub -> Syncs and select Meta Conversions.
Click the Enable button to connect your Meta account.
Choose a Stage that you want to measure as a conversion and an Ad Account and Dataset to which you want to send conversions to and click Save. If no dataset is available, please follow the section below on creating a new dataset.Meta only accepts events that are at most 7 days old, starting from the sync creation date. After adding the sync, Dreamdata will send the following data to Meta:
Meta click ID (fbclid) - possible only for IDs no more than 90 days old
Browser ID (fbp) - only available for accounts that are using the Dreamdata Web Tracking script v2 (collected through the _fbp cookie) and for contacts tracked in the last 90 days
IP Address - available for contacts tracked in the last 7 days
User Agent - available for contacts tracked in the last 90 days
You will be able to see a list with all your conversion sync settings and some properties:
Dataset name and ID - the name and ID for the selected dataset (click on the name to be taken to your dataset details page in Meta).
Stage - the name of the stage measured.
Count - the amount of conversions that are sent to Meta since sync creation.
Last Synced (UTC) - the time when Dreamdata last synced the stage to Meta.
Enabled - on means that we are continuously sending updates to Meta based on updates to the measured stage (decide if you want to pause sending updates by turning it off)
Actions - delete the conversion sync settings from Dreamdata
You're all set 🔥 data will be automatically synced daily for any updates in the selected conversion.
Meta requires up to 24 hours for the initial processing of a conversion.
After the first sync you will need to review the custom events shared with Meta. This is a one time action required for each stage sync created. Select the Review option visible in Meta Ads Manager -> Events manager -> Data Sources for the dataset selected for your sync in Dreamdata
You may also find this option under Meta Ads Manager -> Events manager -> Data Sources for your dataset, next to the event that needs attention
Select I acknowledge
Select Confirm the custom event and Continue to finalize the setup
How to create a dataset and connect it to an ad account Meta Ads Manager?
Go to Meta Ads Manager -> Events manager and select the Connect Data Option. From the available options select Offline and click Next
Select the Create new dataset option
Give your new dataset a name and click Create
For this use case check the I don't have a website box and click Continue
On the following screen select the recommended Meta Pixel and Conversions API option and click Next
You can close the setup screen from this step as you will be able to connect to this dataset through the Dreamdata setup
Now that you have a new dataset, which is visible under the Data Sources section, we need to connect it with an Ad account by going to Settings -> Share with an ad account
In your Business Manager Settings, select the Assign assets option and choose which Ad account you want to connect with your new dataset
You are now ready to select your dataset in Dreamdata.
How to view conversion actions in Meta Ads Manager?
Go to Meta Ads Manager -> Events manager -> Data Sources and select the dataset you are interested in
How can I compare the conversions and conversion value between Dreamdata and Meta?
It's not advisable to directly compare the metrics of Dreamdata and Meta. The attribution method use by Dreamdata is account-based attribution.
For instance, if a deal involves 4 contacts throughout the customer journey, and all 4 interact with your Meta campaigns, Dreamdata would count it as a single deal, whereas Meta would register 4 distinct conversions.
Updated
by
Andreea Mahu
