Setting up LinkedIn Ads
Updated
by
Mikkel Settnes
To populate your Paid Overview, Cost, ROAS (Return On Ad Spend) and LinkedIn Ads dashboards with data, you need to enable the LinkedIn Ads integration.
Setting up LinkedIn Ads
- In Dreamdata's main menu on your left side, click on Data Platform and then select "Sources".
- On the Sources page, select "LinkedIn Ads" under the "Paid" section.
- Click "Enable" (a new tab will open).
- In order to proceed you need to be signed into your LinkedIn Account.
- Grant Dreamdata access by Clicking "Allow".
- Make sure relevant accounts are set to "Active" and Click "Save".
- Check if you have permissions for us to pull your lead ads data.
- You're all set 🔥 It can take up to between 24 – 48 hours before data begins to appear.
Tracking
When running LinkedIn Ads it is important to set up correct tracking template.
This will allow us to gather specific data on the ad and campaign when your LinkedIn ad visitors land on your website. Most importantly, we will be able to run ROI calculations at the LinkedIn campaign level.
Go to LinkedIn Campaign Manager -> Account Settings -> URL parameters -> paste the following code as Account tracking parameters -> Click Save
campaign_group_id={{CAMPAIGN_GROUP_ID}}&account_id={{ACCOUNT_ID}}&utm_campaign={{CAMPAIGN_NAME}}&campaign_id={{CAMPAIGN_ID}}&creative_id={{CREATIVE_ID}}&utm_source=LinkedIn
What data do we get from LinkedIn?
- Lead ads form submission data. Includes:
- Leads collected directly from an ad (last 90 days)
- Leads collected from a company page (all historical data available for your plan)
- Leads collected from an organization’s product page (all historical data available for your plan)
- Leads collected from an event page (all historical data available for your plan, only if hosted on the organization account) - This will only work if the "Use a LinkedIn registration form" checkbox is selected for each event.
- Daily campaign performance report. It contains daily cost, clicks, impressions of each campaign - all historical data available for your plan
- Monthly/Daily company engagement report. It contains metrics of how well companies engage with your LinkedIn ads on monthly or daily level - last 2 years
Because most of the interactions with LinkedIn campaign happen only on LinkedIn platform, it is very difficult to get a complete picture on how your LinkedIn campaigns perform. In order to bridge the gap, we build engagements events (linkedin_ad_engagement) based off company engagement report and include them in customer journey.
