Get started with Dreamdata
What is Dreamdata? [VIDEO]
Setting Up Dreamdata
How to set up Dreamdata Web tracking (analytics.js) manually
How to set up up Dreamdata web tracking (analytics.js) using Google Tag Manager
How to track forms adding the auto-identify script via Google Tag Manager.
The Onboarding Process
Onboarding process for free customers [VIDEO]
Onboarding for paying customers [VIDEO]
How to invite your colleagues to Dreamdata
Which channel performs best for different content?
Which content influenced the MQLs created in a time period?
Content Performance - Dashboard Options
Which content generates pipeline?
Measuring influenced pipeline for B2B content - the true conversion metric
What KPI to measure the effect of B2B content?
Setup Content Reporting
Content Analytics - Dashboard Options
Return on Ads Spend
Google Search Ads
Google Display Ads
Performance vs. Revenue attribution: A guide on when to use what
Setting up Facebook Ads
Setting up AdRoll
Setting up Twitter Ads
Setting up Bing Ads
Setting up LinkedIn Ads
Setting up Google Ads
Setting up G2
Setting up Capterra
Import fixed cost data using Google Sheet
Importing data not in your CRM (using Google Sheets)
Import cost data using Google Sheet
Setting up Outreach
Setting up Zapier integration & Zaps for Lead Ads
Setting up Google Search
Setting up Intercom
Connect to AWS Redshift using AWS Glue
Connect your Dreamdata data to Snowflake
Connect your Dreamdata data to Amazon Redshift
Guides for Looker Studio Reporting
Getting Started with Looker Studio Templates
Google Connected Sheets
Setting up Data Export to BigQuery of CRM Properties
Company Data Enrichment
Reduce impact from ad-blockers and Apple ITP 2.x
Pardot iframe form tracking
Tracking using Sleeknote or Drift
How to track your emails?
How does Dreamdata track all relevant on-site customer data?
Tracking Hubspot Forms with auto-identify script
Server Side Analytics APIs
URL query parameters
Tracking iframes with auto-identify script
Tracking SPAs (Single Page Applications)
Across domain & device tracking
Advanced Identification of users and companies
Setup Guide: All Salesforce Opportunities entering specific Stage
Setup Guide: Creation of Opportunities/Deals
Setup Guide: Tracked sign-up events
Setup Guide: All Hubspot Deals entering specific Stage
Stage Models - Customization
Branded Search filter
CRM-Based Channel and Source in the Absence of Tracking Activity
Some of my deals are flagged with "Unknown". What does it mean?
Can I exclude content or websites from being tracked?
How are activity mapped to companies?
What does Visitors, Contacts and Companies mean?
What is a session?
Roles and Permissions
What is the reporting Time Zone?
Why are my dashboards empty?
Referral Guide and UTM tracking
Intro Template for your new clients
Ideal Customer Profile
Co-marketing and account mapping
Quick learning videos!
Find the content that generates most pipeline
How to set up content categories on Dreamdata
Do you know how your company is generating money?
How to see the value of B2B Google Ads in pipeline and revenue generated
How Content Analytics tracks the influence of content of pipeline and revenue
How to easily build a retargeting audience with Dreamdata
Are you using G2?
Performance vs. Revenue Analytics reports- when to apply them best!
What attribution really is and why you should care!
Helping BDRs break through to the hottest accounts
Dreamdata Content Analytics: Discover the real value of your content
Do you know which of your Marketing activities had the biggest impact on pipeline and revenue?
Which of your emails produce pipeline and revenue?
See the value of SEO in pipeline and revenue generated
How to cut the cost of your Google Search Ads
Updated by Mikkel Settnes
To populate your Paid Overview, Cost, ROAS (Return On Ad Spend) and LinkedIn Ads dashboards with data, you need to enable the LinkedIn Ads integration.
Setting up LinkedIn Ads
- In Dreamdata's main menu on your left side, click on Data Platform and then select "Sources".
- On the Sources page, select "LinkedIn Ads" under the "Paid" section.
- Click "Enable" (a new tab will open).
- In order to proceed you need to be signed into your LinkedIn Account.
- Grant Dreamdata access by Clicking "Allow".
- Make sure relevant accounts are set to "Active" and Click "Save".
- Check if you have permissions for us to pull your lead ads data.
- You're all set 🔥 It can take up to between 24 – 48 hours before data begins to appear.
When running LinkedIn Ads it is important to add the campaign id (campaign_id) to the URL of the Ad landing page.
This will allow us to gather specific data on the ad and campaign when your LinkedIn ad visitors land on your website. Most importantly, we will be able to run ROI calculations at the LinkedIn campaign level.
- You want to find the Campaign Id. You can find this within your Campaign Dashboard inside your LinkedIn Campaign Manager account.
- When setting up the Ad you will add a Destination URL where you will provide the landing page along with any UTMs you want to add. Here you need to include '&campaign_id=173778314 (based on the example above)
You will end up with something like the below:
What data do we get from LinkedIn?
- Lead ads form submission data.
- Daily campaign performance report. It contains daily cost, clicks, impressions of each campaign.
- Monthly/Daily company engagement report. It contains metrics of how well companies engage with your LinkedIn ads on monthly or daily level.
Because most of the interactions with LinkedIn campaign happen only on LinkedIn platform, it is very difficult to get a complete picture on how your LinkedIn campaigns perform. In order to bridge the gap, we build engagements events (linkedin_ad_engagement) based off company engagement report and include them in customer journey.
How do we build events based on company engagement report?
LinkedIn only report on companies that have more than 3 interactions with your campaign within the time frame (day or month). That means the daily data will miss some clicks and impressions comparing to the monthly data, because company interactions accumulated throughout a month has higher chance to be more than 3.
Assuming the following scenario:
company A interact with your campaign A on 2022-01-15 (2 impressions + 2 click) based on daily company engagement data from LinkedIn.
company A interact with your campaign A in Jan 2022 (with total 15 impressions + 5 clicks) based on monthly company engagement data from LinkedIn.
We construct linkedin_ad_engagement events with following logic:
2 × linkedin_ad_engagement events on 2022-01-15.
3 × linkedin_ad_engagement events on first day of the month 2022-01-01.
You will be able to see those constructed events in customer journey for companies that interacted with your LinkedIn campaigns.