Setting up LinkedIn Ads
Updated
by
Mikkel Settnes
To populate your Paid Overview, Cost, ROAS (Return On Ad Spend) and LinkedIn Ads dashboards with data, you need to enable the LinkedIn Ads integration.
Click here to view a guide on how to set up tracking for LinkedIn Ads.
Setting up LinkedIn Ads
- In Dreamdata's main menu on your left side, click on Data Platform and then select "Sources".
- On the Sources page, select "LinkedIn Ads" by either clicking the "Social Media" category or by searching for it in the search bar.
- Click "Enable" (a new tab will open).
- In order to proceed you need to be signed into your LinkedIn Account.
- Grant Dreamdata access by Clicking "Allow".
- Make sure relevant accounts are set to "Active" and Click "Save".
- Check if you have permissions for us to pull your lead ads data.
- You're all set 🔥 It can take up to between 24 – 48 hours before data begins to appear.
What data do we get from LinkedIn?
- Lead ads form submission data. Includes:
- Leads collected directly from an ad (last 90 days)
- Leads collected from a company page (all historical data available for your plan)
- Leads collected from an organization’s product page (all historical data available for your plan)
- Leads collected from an event page (all historical data available for your plan, only if hosted on the organization account) - This will only work if the "Use a LinkedIn registration form" checkbox is selected for each event.
- Daily campaign performance report. It contains daily cost, clicks, impressions of each campaign - all historical data available for your plan
- Monthly/Daily company engagement report. It contains metrics (ad impression, ad engagement, ad video views) of how well companies engage with your LinkedIn ads on monthly or daily level - last 2 years
Because most of the interactions with LinkedIn campaign happen only on LinkedIn platform, it is very difficult to get a complete picture on how your LinkedIn campaigns perform. In order to bridge the gap, we build engagements events based off company engagement report and include them in customer journey. Check out the definitions here
