Audience Reach
The Big Picture: Are You Reaching the Accounts That Matter?
You’ve done the hard work. You’ve defined your Ideal Customer Profile (ICP) and built strategic account lists for your Account-Based Marketing (ABM) campaigns. You’re investing time and budget to get your message in front of them.
But a critical question remains: Are your efforts actually reaching the accounts that matter most, or is your budget being spent without hitting the mark?
This is the fundamental challenge for every B2B marketer running ABM: knowing whether your campaigns are creating real impact on the companies you care about.
Introducing the Audience Reach Report
The Audience Reach report gives you a clear, honest, and data-backed picture of how well you’re reaching your priority audiences.
It answers the vital ABM question: What percentage of our target audience have we successfully reached?
With this report, you can:
- Measure your marketing’s impact on specific account lists.
- Track the percentage of accounts reached.
- Monitor how reach evolves over time.
- Break down results by company size, industry, or other key segments.
It’s the essential measurement tool for any B2B marketer running a sophisticated ABM strategy.
How It Works: A Straightforward Path to Clarity
- Select Your Audience
Choose any account list you’ve built in Dreamdata, whether it’s a top-tier ABM list or a broad ICP segment. - Define “Reached”
Every ABM strategy treats accounts differently, so your measurement should too. Using a simple dropdown, you define what counts as a meaningful touchpoint.- Examples: a single ad impression, a website visit, or a custom signal combining multiple events.
- Analyze Your Progress
Instantly see reach as a clear percentage over time. Segment by firmographics (like company size or industry) to understand where your efforts are hitting the mark, and where they aren’t.
From Insight to Action with Dreamdata
The Audience Reach Report fits into Dreamdata’s Insight → Action loop:
- Build: Create unified account lists using the Audience Builder, combining CRM, ad platforms, and website data into one source of truth.
- Activate: Push these audiences live across multiple ad platforms with Audience Syncs, ensuring consistent targeting everywhere.
- Measure: Use the Audience Reach Report to see exactly what percentage of your chosen list was reached.
- Optimize: Adjust strategy with confidence—boost budgets where reach is low, double down where it’s high, and demonstrate success with hard numbers.
Answering Your Critical Business Questions
The Audience Reach Report goes beyond data, it gives you the answers you need to run an effective ABM strategy.
- Q: Is my LinkedIn budget for our top 100 accounts actually reaching them?
→ Select your Top 100 audience and set the signal to LinkedIn Ads. The report shows what percentage of those accounts saw your ads this month. - Q: Is our new e-book resonating more with enterprise targets or mid-market?
→ Define reach as visited the e-book page. The segmentation view breaks down reach across enterprise vs. mid-market, guiding content strategy. - Q: Our sales team says marketing isn’t touching their key accounts. Are they right?
→ Select your Key Sales Accounts audience. The report gives an objective measure of how many of those accounts marketing reached.
Why It Matters
The ability to track and report on audience reach is the hallmark of a mature ABM function. With this report, you can finally answer: Are we actually reaching the accounts we need to reach?
Examples of impact:
- Report that “We successfully reached 60% of our Tier 1 accounts this quarter.”
- Prove the ROI of your marketing budget with hard numbers.
- Confidently optimize targeting, spend, and creative.
Transform Your ABM into a Measurable Growth Engine
The Audience Reach Report provides the clarity you need to turn ABM from a set of disconnected activities into a measurable, optimizable growth engine.
By connecting your activation efforts directly to reach outcomes, you close the loop between planning, execution, and results, ensuring your strategy delivers the business impact your company expects.
