Glossary

Intro to Dreamdata

Setting Up Dreamdata

Single Sign-On (SSO), SAML, and SCIM

How to invite your colleagues to Dreamdata

How to validate your data

How to set up stage models

How to Begin? Choosing Your Onboarding Path

Shared Reports

Analytics Hub

Reports

Report Types

Templates

Configurator

Widgets

Dashboards

Content List

Analytics Hub Agent

Real-Time View

Events report

Pages report

Segmentation

Ad Spend

Signal Impact Report

Audience Reach

Setup Content Reporting

Content Performance - Dashboard Options

What KPI should you use to measure the effect of B2B content?

Measuring influenced pipeline for B2B content - the true conversion metric

What content generates pipeline?

Which channel performs best for different content?

Overview

Return on Ads Spend (ROAS)

Google Search Ads

Google Display Ads

LinkedIn Ads

Microsoft Ads

Facebook Ads

YouTube Ads

Capterra Ads

Google Search

Organic

Acquisition

ROI

Performance vs. Revenue attribution: A guide on when to use what

AI-Generated Report Summary

Dreamdata Reveal

Engagement Score

Company Journey report

Deals

Dreamdata Report for LinkedIn Engagement

Search for companies or contacts

Funnel Stages Report

Link to the Customer Journey from your CRM

Content Analytics - Dashboard Options

Which content influenced the MQLs created in a time period?

Revenue Reporting

Revenue Segmentation

Revenue Attribution

Attribution Models- dashboard explanation

Customer Acquisition Cost (CAC) report

Time to Value Report

Evaluate how G2 Influences your Business

Overview

Web Traffic

Ad Performance

Ad Budget

Journey Metrics

Activating Signals with Audiences

AI Signal Recommendation Agent

Signals

Microsoft Customer List

Google Ads Customer Match

Meta Audiences

LinkedIn Matched Audiences

Google Ads Enhanced Conversion For Leads

LinkedIn Conversions (CAPI)

Microsoft Enhanced Conversions

Meta Conversions

Optimizing Google Ads with Dreamdata: Which Stages to Feed Enhanced Conversions?

Google Ads Enhanced Conversion: Salesforce vs Dreamdata

Google Ads Enhanced Conversion: HubSpot vs Dreamdata

Salesforce Syncs

HubSpot Syncs

Syncs - Automation

Syncs - Data Privacy

Understanding Data Privacy for B2B Advertising: Consent for Conversions and Audiences

Webhook syncs

The Dreamdata Chrome Extension

Slack Notifications

Microsoft Teams Notifications

Audience Builder

Audiences: HubSpot vs Dreamdata

Setting up Meta Ads

Paid sources: Overview

Setting up NextRoll

Setting up X (Twitter) Ads

Setting up Microsoft Ads

Setting up LinkedIn Ads

Setting up Google Ads

Setting up LinkedIn Ads access & permissions

Setting up G2

Setting up OpenAI Ads

Setting up Google Search

Setting up Capterra

Setting up Microsoft Dynamics

Setting up Salesforce

Parent and Child Account Relationships

Setting up Pipedrive

Setting up HubSpot

Setting up Salesforce Marketing Cloud Account Engagement (Pardot)

Setting up Salesforce Marketing Cloud - Early Access

Setting up Marketo

Setting up Oracle Eloqua - Early Access

Import Customer Acquisition Cost data using Google Sheet

Import Events data using Google Sheet

Import ROI Cost Data using Google Sheet

Upload custom Stage Objects

Upload custom ROI Cost or CAC data

Upload custom Events and Web Tracking

Upload Custom CRM data

Custom Data Upload

Zapier Use Cases

Setting up Zapier integration & Zaps for Lead Ads

Setting up SafeBase Integration

Setting up Outreach

Setting up Intercom

Overview of Attribution Models

Data-Driven Attribution

Custom Attribution Models

Attribution Exclusions

LinkedIn Impression Attribution

Creating Attribution Models

Setup Guide: All Salesforce Opportunities entering specific Stage

Setup Guide: All Microsoft Dynamics Opportunities in a specific Stage

Setup Guide: All Pipedrive Deals entering specific Stage

Stage Model Preview

Setup Guide: Creation of Opportunities/Deals

Setup Guide: Tracked sign-up events

How Dreamdata Handles Currency Exchange in Stage Models

Setup Guide: All HubSpot Deals entering specific Stage

Stage Model documentation

Data Hub

Understanding: How to map UTMs in Dreamdata

Understanding: UTM mapping rules

Event Builder: Create additional events in Dreamdata

Importing Historical Web Tracking Data into Dreamdata with the Event Builder

Event Builder: Best Practices

Data Modelling Schedule

Google BigQuery V2

Snowflake Schema V3

AWS S3 V2

Data Warehouse Schema

Connect your Dreamdata data to Snowflake

Setting up Data Export to BigQuery of CRM Properties

Build your own Revenue Attribution report in BigQuery

Streamline Your Revenue Analysis: Visualize all your revenue data in one place by using BigQuery Export

Google Bigquery Export - Why can't I see or query the data?

Free Datasets

Snowflake

Google BigQuery Legacy

AWS S3 Legacy

Migrating from Google BigQuery Legacy to Google BigQuery V2

Microsoft Azure Storage

Automatically create Accounts not in your CRM

How to share Signals with your Sales team

What is Reverse ETL?

Guides for Looker Studio Reporting

Getting Started with Looker Studio Templates

Google Connected Sheets

MCP Server

Connect Dreamdata to Tableau

Overview

Company Data Enrichment

Working with multiple currencies

Dreamdata without connecting a CRM

Importing Historical Web Tracking Data into Dreamdata

Menu: Settings

Allowed Domains

Learn more about the 'Ad Account' filter

Learn more about the 'Branded Search' filter

Setting up B2B Benchmarks

CRM-Based Channel and Source in the Absence of Tracking Activity

CRM filters

Understanding: Unspecified

Understanding: Conversions

Understanding: Unknown

Understanding: Monthly Tracked User (MTU)

Understanding: Source, channel and event

Metrics Data Dictionary

Understanding: Session

Understanding: Referrer

Company Logo

Understanding changes in historic reporting of attribution

How Dreamdata Maps Contacts to Companies

Why does my Linkedin campaign performance show 0 Opps?

Understanding the difference: Funnel Stages vs Time to Value reports

What is a company?

Understanding: Anonymous

Forgotten password

Which IP addresses do I need to whitelist?

Data retention and deletion

How is anonymous traffic linked to companies?

Why am I seeing gaps in Segmentation report data?

Can I connect multiple CRM's?

Can I update my company details?

Can I exclude content or websites from being tracked?

Understanding: Influenced vs Attributed Leads and Value

Understanding the Difference: Conversions vs. Stages

What does Visitors, Contacts and Companies mean?

How do we connect stage models

Roles and Permissions

Understanding: First party vs. third party cookies

Benchmarks FAQs

What is the reporting Time Zone?

What are Scheduled Actions?

Why are my dashboards empty?

Can I use AI to create dashboards?

Why am I seeing more sessions than page views?

E-Commerce Order and Subscription Tracking in Dreamdata

Version 2 documentation

Setting up tracking with Segment

Sending partial data to Dreamdata

Tracking Bing Ads

Tracking Google Ads

Tracking Meta Ads

Tracking LinkedIn Ads

All Categories > FAQ > Glossary

8 articles

Understanding: Unspecified

In this article, we'll define the term 'Unspecified' as it appears in the application and show you where you might encounter this. Unspecified is a term you will encounter multiple places throughout…

Updated 2 years ago by Anton Lauritsen

Understanding: Conversions

In the Data Hub section of Dreamdata, you can configure conversions. A conversion is a label for a group of events that represent a specific type of conversion by an identifiable user. Typical conver…

Updated 1 year ago by lars grønnegaard

Understanding: Unknown

In this article, we'll define the term 'Unknown' as it appears in the application and show you where you might encounter this. What is 'Unknown'?. When we don't have any tracking activity before a ce…

Updated 2 years ago

Understanding: Monthly Tracked User (MTU)

In this article, we'll define the term MTU (Monthly Tracked User), and how we count MTUs across systems. Definition. An MTU is a unique user who triggers one or more events in any of your connected d…

Updated 9 months ago by Anton Lauritsen

Understanding: Source, channel and event

In this article, we will briefly explain, what these terms mean and where you’re most likely to encounter them in Dreamdata. As a result, you will be able to easier understand the platform and ultima…

Updated 2 years ago by Anton Lauritsen

Metrics Data Dictionary

Definitions of every metric in the Dreamdata Platform's Analytics Hub report types: activity, stage, paid, spend and stage conversion metrics, plus availability by report.

Updated 3 days ago by Steen Voersaa

Understanding: Session

In this article, we'll define the term 'session' as its presented throughout the platform. What is a session?. A session is a group of user events. A session can contain any combination of page views…

Updated 1 year ago by Anton Lauritsen

Understanding: Referrer

In this article, we'll define the term 'referrer' as it appears in the application. What is 'Referrer'?. Referrer is a group by option and also a filter you will find in the application. The purpose…

Updated 8 months ago by Anton Lauritsen

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