Branded Search filter

Mikkel Settnes Updated by Mikkel Settnes

The Branded Search filter allows you to easily locate your branded campaigns both for filtering and grouping.

The Branded Search categories are made applying the following rules in order ie. if you do not match rule 1 we try to apply rule 2.

Order

Rule

Label

1

channel equals Paid Search

AND

campaign contains phrases BRA , Brand

AND

campaign does not contain nonbrand, non-brand, NBR

Brand

2

channel equals Paid Search

AND

campaign is not null

Non-Brand

How did we do?

Allowed Domains

CRM-Based Channel and Source in the Absence of Tracking Activity

Contact