Get started with Dreamdata
What is Dreamdata? [VIDEO]
Setting Up Dreamdata
How to set up Dreamdata Web tracking (analytics.js) manually
How to set up up Dreamdata web tracking (analytics.js) using Google Tag Manager
How to track forms adding the auto-identify script via Google Tag Manager.
The Onboarding Process
Onboarding process for free customers [VIDEO]
Onboarding for paying customers [VIDEO]
Single sign-on
How to invite your colleagues to Dreamdata
Dashboards
Home
Engagement
Performance
Content Performance
Analytics
Which channel performs best for different content?
Which content influenced the MQLs created in a time period?
Content Performance - Dashboard Options
Which content generates pipeline?
Measuring influenced pipeline for B2B content - the true conversion metric
What KPI to measure the effect of B2B content?
Setup Content Reporting
Content Analytics - Dashboard Options
Paid
Overview
Ad Spend
Return on Ads Spend
Google Search Ads
Google Display Ads
LinkedIn Ads
Bing Ads
Facebook Ads
YouTube Ads
Capterra Ads
G2 Crowd
Organic
Acquisition
Conversions
Web Traffic
Performance vs. Revenue attribution: A guide on when to use what
Journeys
Revenue Analytics
Data Platform
Sources
Intent Data
Paid
Setting up Facebook Ads
Setting up AdRoll
Setting up Twitter Ads
Setting up Bing Ads
Setting up LinkedIn Ads
Setting up Google Ads
Setting up G2
Setting up Capterra
CRM
Marketing Automation
Import Other
Import fixed cost data using Google Sheet
Importing data not in your CRM (using Google Sheets)
Import cost data using Google Sheet
Custom data
Setting up Outreach
Setting up Zapier integration & Zaps for Lead Ads
Setting up Google Search
Setting up Intercom
Destinations
Ad Network
Data Warehouse
Google BigQuery
Connect to AWS Redshift using AWS Glue
Connect your Dreamdata data to Snowflake
Connect your Dreamdata data to Amazon Redshift
Cloud Storage
Business Intelligence
Guides for Looker Studio Reporting
Getting Started with Looker Studio Templates
Google Connected Sheets
Setting up Data Export to BigQuery of CRM Properties
Overview
Company Data Enrichment
Table Schema
Intent data
General Settings
Tracking
Segment
Dreamdata Cookies
Form Tracking
Reduce impact from ad-blockers and Apple ITP 2.x
Pardot iframe form tracking
Anonymizing IP
Tracking using Sleeknote or Drift
How to track your emails?
Cookie Bar
How does Dreamdata track all relevant on-site customer data?
Cookie Retention
Tracking Hubspot Forms with auto-identify script
Server Side Analytics APIs
URL query parameters
Calendly
Tracking iframes with auto-identify script
Tracking SPAs (Single Page Applications)
Across domain & device tracking
Advanced Identification of users and companies
Stage Models
Setup Guide: All Salesforce Opportunities entering specific Stage
Setup Guide: Creation of Opportunities/Deals
Setup Guide: Tracked sign-up events
Setup Guide: All Hubspot Deals entering specific Stage
Stage Models - Customization
Menu: Settings
Allowed Domains
UTM Mapping
Branded Search filter
CRM-Based Channel and Source in the Absence of Tracking Activity
CRM filters
FAQ
Glossary
Categories
Some of my deals are flagged with "Unknown". What does it mean?
Data retention
Can I exclude content or websites from being tracked?
How are activity mapped to companies?
What does Visitors, Contacts and Companies mean?
What is a session?
Roles and Permissions
What is the reporting Time Zone?
Why are my dashboards empty?
Agency Partners
Welcome Partner!
Partner Tiers
Referral Guide and UTM tracking
Partner Material
Intro Template for your new clients
Ideal Customer Profile
Co-marketing and account mapping
Contact
Quick learning videos!
Find the content that generates most pipeline
How to set up content categories on Dreamdata
Do you know how your company is generating money?
How to see the value of B2B Google Ads in pipeline and revenue generated
How Content Analytics tracks the influence of content of pipeline and revenue
How to easily build a retargeting audience with Dreamdata
Are you using G2?
Performance vs. Revenue Analytics reports- when to apply them best!
What attribution really is and why you should care!
Helping BDRs break through to the hottest accounts
Dreamdata Content Analytics: Discover the real value of your content
Do you know which of your Marketing activities had the biggest impact on pipeline and revenue?
Which of your emails produce pipeline and revenue?
See the value of SEO in pipeline and revenue generated
How to cut the cost of your Google Search Ads
- All Categories
- Data Platform
- Intent data
Intent data
Updated
by Ole Dallerup
Dreamdata utilizes various intent data sources, sometimes called engagement or reveal data. One of the advantages of using Dreamdata is the ability to map the complete customer journey by examining all relevant data sources.
In the following section, we'll go over each intent data source and the prerequisites you must satisfy to take advantage of each one.
Website
Assuming you have set up tracking for Dreamdata via either Dreamdata's tracking script or Segment, Dreamdata will automatically use the user's IP address to look up their city, country, and company. This enables Dreamdata to identify anonymous visitors and link them to the appropriate company and their customer journey.
Dreamdata uses one of the leading IP data providers, ipinfo.io. If you're currently utilizing other sources for this, consider whether you want improved data quality and coverage or to reduce the money spent. Please remember that setting up Dreamdata tracking is associated with the visitor's identity when a user submits a form with an email address. You can read more about how to set up tracking on your forms and identify users here.
Looking up companies via IP address is available and included in all plans.
Note that if you choose to anonymize the IP address (as described here), the functionality will not work.
Other intent platforms
Using intent data from multiple alternative sources and Dreamdata intent data is possible. By using multiple intent platforms, you get higher coverage and improve the data quality. Here you can read more about how to set up these other intent platforms with Dreamdata here:
LinkedIn Ads
If you've connected your LinkedIn Ads to Dreamdata, the intent data from your LinkedIn Ads will be automatically extracted.
This data will reveal who interacted directly with your advertisements during a specified time in the customer journey. It will display the companies that interacted with your ads and the number of impressions they received.
To utilize this feature, you must run paid advertisements on LinkedIn. Our LinkedIn Ads source is available in all plans.
G2
Suppose you have reviews on G2 and are interested in discovering who is reading them and exploring your categories. In that case, G2 can provide this intent data, allowing you to identify the interested companies and begin your outreach.
To utilize this feature, you must have a subscription with G2. Our G2 source is included in all Dreamdata plans.
Are we missing any sources?
We are continually looking for additional intent data sources. If you have any suggestions, please let us know here.