Clearbit
Intent data
Dreamdata has its own functionality to collect intent data from your website visitors combining it with your converted leads and contacts while enriching the company with industry, number of employees, etc.
With this data, you can report on intent data while segmenting across all customers using the enriched data. However, using Clearbit, you could improve the data quality and coverage by parsing the Clearbit, intent data to Dreamdata.
Dreamdata comes with built-in functionality to collect intent data for all your visitors. However, if you are using Clearbit, you could improve the data quality and coverage by parsing the Clearbit data to Dreamdata.
When both Dreamdatas tracking and Clearbit reveal give a result, the data output from Clearbit will be prioritized and used.
However, If you are using our v2 tracking you'll be able to see where the data originates from through the debugger. Click here for the v2 tracking
Requirements
- Your website must have Clearbit integrated before the Dreamdata Analytics script can successfully capture and transmit company intent data.
- Get your Clearbit key available in your Clearbit Dashboard.
Step 1: Access Intent data
- Navigate to the Data Platform:
- Go to the "Data Platform" section in Dreamdata (located in the menu on the left side).
- Click on "Sources".
- Select your intent data
- Scroll down to "First-Party Intent Data"
- Click on "Clearbit".
Step 2: Setting it up
The script below requires you to set up both Dreamdata tracking and the Clearbit tracking script while having Reveal Data enabled. This ensures that you can surface data correctly, as shown in the screenshot.
To set up the script correctly, you can add it using one of the following methods:
- Add the script to your website's header.
- Load it through Google Tag Manager below the Dreamdata tracking script.
<script type="text/javascript">
window.analytics.ready(function () {
if (!window.reveal || analytics.group().traits().website || window.reveal.type !== 'company') {
return;
}
var reveal = window.reveal;
analytics.group(null, {
website: reveal.company.domain,
source: "clearbit",
name: reveal.company.name || undefined,
country: reveal.company.geo.country || undefined,
industry: reveal.company.category.industryGroup || undefined,
number_of_employees: reveal.company.metrics.employeesRange || undefined,
annual_revenue: reveal.company.metrics.estimatedAnnualRevenue || undefined,
});
});
</script>
