Get started with Dreamdata
What is Dreamdata?
Intro to Dreamdata
The Onboarding Process
Setting Up Dreamdata
Web tracking: Manual set-up
Web tracking: Google Tag Manager
Form tracking: Google Tag Manager (auto-identify script)
Onboarding for paying customers
Understanding: Single sign-on (SSO)
How to invite your colleagues to Dreamdata
How to validate your data
Enable SSO with SAML
Dashboards
Home
Shared Reports
Engagement
Real-Time View
Events report
Pages report
Segmentation
Ad Spend
Performance
Content Performance
Setup Content Reporting
Content Performance - Dashboard Options
What KPI should you use to measure the effect of B2B content?
Measuring influenced pipeline for B2B content - the true conversion metric
What content generates pipeline?
Which channel performs best for different content?
Paid
Overview
Return on Ads Spend (ROAS)
Google Search Ads
Google Display Ads
LinkedIn Ads
Bing Ads
Facebook Ads
YouTube Ads
Capterra Ads
G2 Crowd
Organic
Search
Google Search
Social Media
Acquisition
ROI
Performance vs. Revenue attribution: A guide on when to use what
Journeys
Reveal
Dreamdata Reveal
Engagement Score
Contacts report
Company Journey report
Deals
Dreamdata Report for LinkedIn Engagement
Search for companies or contacts
Revenue Analytics
Content Analytics
Content Analytics - Dashboard Options
Which content influenced the MQLs created in a time period?
Revenue Reporting
Revenue Segmentation
Revenue Attribution
Attribution Models- dashboard explanation
Customer Acquisition Cost (CAC) report
B2B Benchmarks
Ad Performance
Ad Budget
Journey Metrics
Audience Hub
Syncs
Matched Audiences
Google Ads Customer Match
LinkedIn Matched Audiences
Conversions
LinkedIn Conversions (CAPI)
Google Ads Offline Conversion
Google Ads Offline Conversion: Salesforce vs Dreamdata
Google Ads Offline Conversion: Hubspot vs Dreamdata
Syncs Data Privacy
Audience Builder
Data Platform
Sources
Intent Data
Demandbase
Albacross
Snitcher
6sense
RollWorks
Dealfront Leadfeeder
ZoomInfo WebSights
Clearbit
Triblio ABM platform
Setting up Facebook Ads
Paid sources: Overview
Setting up AdRoll
Setting up X (Twitter) Ads
Setting up Bing Ads
Setting up LinkedIn Ads
Setting up Google Ads
Setting up G2
Setting up Google Search
Setting up Capterra
CRM
Setting up Microsoft Dynamics
Setting up Salesforce
Setting up Pipedrive
Setting up HubSpot
Marketing Automation
Setting up Salesforce Marketing Cloud Account Engagement (Pardot)
Setting up Marketo
Import Other
Import fixed cost data using Google Sheet
Import Events data using Google Sheet
Import cost data using Google Sheet
Custom data
Setting up Outreach
Setting up Zapier integration & Zaps for Lead Ads
Setting up Intercom
Data access
Data Warehouse
BigQuery Export: Table Schema
Google BigQuery
Connect to AWS Redshift using AWS Glue
Connect your Dreamdata data to Snowflake
Connect your Dreamdata data to Amazon Redshift
Setting up Data Export to BigQuery of CRM Properties
Build your own Revenue Attribution report in BigQuery
Streamline Your Revenue Analysis: Visualize all your revenue data in one place by using BigQuery Export
Google Bigquery Export - Why can't I see or query the data?
Cloud Storage
Google Cloud Storage
Destination AWS S3
Business Intelligence
Guides for Looker Studio Reporting
Getting Started with Looker Studio Templates
Google Connected Sheets
Company Data Enrichment
Intent data: Overview
General Settings
Tracking
Segment
Setting up tracking with Segment
Sending partial data to Dreamdata
Dreamdata Cookies
Form Tracking: Manual set-up (Recommended)
Reduce impact: Ad-blockers and Apple ITP 2.x
Form tracking: Pardot iframe
Anonymizing IP
Form tracking: Sleeknote or Drift
How to track your emails?
Cookie Bar
How does Dreamdata track all relevant on-site customer data?
Cookie Retention
Form tracking: Hubspot (auto-identify script)
Form tracking: Server Side Analytics APIs
URL query parameters
Form tracking: Calendly
Form tracking: iframes (auto-identify script)
Understanding: UTM mapping rules
Form tracking: Intercom
Form tracking: SPAs (Single Page Applications)
Web tracking: Across domain & device tracking
Form tracking: Overview
Advanced Identification of users and companies
Form tracking: Google Analytics
Form tracking: Dynamics 365 Marketing
Attribution Models
Types of Attribution Models
Data-Driven Attribution
Custom Attribution Models
Stage Models
Setup Guide: All Salesforce Opportunities entering specific Stage
Setup Guide: All Microsoft Dynamics Opportunities in a specific Stage
Setup Guide: All Pipedrive Deals entering specific Stage
Setup Guide: Creation of Opportunities/Deals
Setup Guide: Tracked sign-up events
How Dreamdata Handles Currency Exchange in Stage Models
Setup Guide: All Hubspot Deals entering specific Stage
Stage Models - Customization
Menu: Settings
Allowed Domains
Understanding: How to map UTMs in Dreamdata
Use data from your CRM to create touchpoints in customer journey
Data modeling: Update frequency
Learn more about the 'Ad Account' filter
Learn more about the 'Branded Search' filter
Setting up B2B Benchmarks
CRM-Based Channel and Source in the Absence of Tracking Activity
CRM filters
FAQ
Glossary
Understanding: Unspecified
Understanding: Conversions
Understanding: Unknown
Understanding: Monthly Tracked User (MTU)
Understanding: Source, channel and event
Understanding: session
Understanding: Referrer
What is a company?
Data retention and deletion
How is anonymous traffic linked to companies?
Can I update my company details?
Can I exclude content or websites from being tracked?
Understanding: Influenced vs Attributed Leads and Value
Understanding the Difference: Conversions vs. Stages
What does Visitors, Contacts and Companies mean?
Roles and Permissions
Understanding: First party vs. third party cookies
What is the reporting Time Zone?
Why are my dashboards empty?
Agency Partners
Welcome Partner!
Partner Tiers
Referral Guide and UTM tracking
Partner Material
Intro Template for your new clients
Ideal Customer Profile
Co-marketing and account mapping
Agency Partners - Contact Us
All Categories > General Settings > Tracking
25 articles
2 articles by 1 author
NAME PERSISTENCY STORE PURPOSE ajs_anonymous_id 1 year Cookie Used to track the user across multiple visits. ajs_group_id 1 year Cookie Used to track the user's organization across multiple visits. a…
Updated 3 years ago
Form Tracking. Click here to see an overview of our form tracking. For instance, if you are using modern JavaScript frameworks, or external tools for rendering and handling your forms. Effective form…
Updated 2 months ago by Anton Lauritsen
In 2022 more than 40% of all internet users have installed an ad-blocker on their browser which sometimes also block your analytics scripts. By loading your analytics script from your own domain, you…
Updated 3 months ago by Ole Dallerup
In this article, we'll show you how to set up your form tracking using Pardot iframe. Pardot iframe tracking. If you are using Pardot iframe for your forms, you must do the following to track form su…
Dreamdata's tracking script automatically collects IP-addresses of you visitors. If you prefer not sharing customers IP-addresses with Dreamdata this article describes how you can anonymize the IP. Y…
Updated 2 years ago by Ole Dallerup
Tracking forms using Sleeknote or Drift. Sleeknote. If you are using Sleeknote to collect leads, then here is how you can ensure we track the Sleeknote popups. Paste the script immediately after the…
Updated 3 months ago by Rune Juul-Stokholm
How to track your emails? Most companies send emails for marketing, sales, and product-related information using Mailchimp , Customer.io , ActiveCampaign , or similar. This article will describe how…
Updated 1 year ago by Ole Dallerup
It is recommended to include Dreamdata within your Cookie Bar information. Generally, we recommend that you list Dreamdata as an Analytics/Statistics cookie. Below are some examples and suggestions.…
Updated 3 months ago
How does Dreamdata track all relevant on-site customer data? It is only with accurate data that B2B companies can finally decloak their long and complex customer journeys.Dreamdata’s revenue attribut…
Updated 1 year ago
A user lands on a page you own (for the first time) with a Dreamdata tracking script. The user is then assigned an anonymous ID stored as a first-party cookie in the user's browser with an expiration…
Adding Hubspot form tracking with auto-identify script. For customers using Hubspot Forms, add the following auto-Identify script at the end of the <head /> section. <script async id="dreamdata-form-…
This article describes how to set up the server-side tracking APIs. This allows developers to send Dreamdata events from their backend code. Authenticate with the Tracking API. Obtaining Your API Key…
Updated 6 days ago by Patrick Madsen
You can use URL query parameters in your links to pass User ID, Anonymous ID, User Email, Group ID, and Group Website information to be picked up by the Dreamdata analytics.js script. When parsing in…
Updated 11 months ago by Ole Dallerup
In this article, we'll provide you with an extensive description of how you can track your Calendly meetings e.g. demo bookings into Dreamdata, and how you can use the data within your customer journ…
In this article, we'll show you how to track iframes using auto-identify script. A dding iframes with auto-identify script. On the parent page that contains the iframe, you will need the following sc…
In this help doc, we'll explain how Dreamdata does mapping to Channel and Source based on your UTM parameters. We'll cover how Dreamdata uses UTM information to categorize traffic into different Chan…
Updated 1 month ago by Mikkel Settnes
This article describes how to set up Intercom chat conversions. It will ensure that when a lead converts on the chat, Dreamdata can associate the web session with the converted lead. In Intercom, you…
Tracking events with Dreamdata in a Single Page Application (SPA) depends on the specific SPA framework being used. This article cannot cover every possible framework, but it will provide examples fr…
Updated 2 months ago by Aleksandar Grbic
This article will help you get an overview of how to ensure you track your users best in your setup. Across domain & device tracking. Dreamdata supports a few different ways to track users across dom…
Updated 2 months ago by Ole Dallerup
In this article, we'll provide you with a comprehensive listicle of the different ways to track form submissions. Before setting up the form tracking, you need to first set up the web tracking by ins…
Updated 1 month ago by Anton Lauritsen
Using Dreamdata, you can identify the users and companies visiting your website as they submit forms or via query parameters. In this article, you can read how and with what information you can ident…
In this article, you'll find a short description on how to compare the data from Google Analytics in Dreamdata Google Analytics t racking. If you have set up Google Analytics event or goal tracking t…
Updated 3 months ago by Anton Lauritsen
This guide explains how to set up tracking for Dynamics 365 forms. Tracking all forms. Integrating Dreamdata with Microsoft Dynamics 365 Marketing Forms enables efficient tracking of user interaction…
Updated 3 months ago by Aleksandar Grbic