Get started with Dreamdata
What is Dreamdata? [VIDEO]
Setting Up Dreamdata
How to set up Dreamdata Web tracking (analytics.js) manually
How to set up up Dreamdata web tracking (analytics.js) using Google Tag Manager
How to track forms adding the auto-identify script via Google Tag Manager.
The Onboarding Process
Onboarding process for free customers [VIDEO]
Onboarding for paying customers [VIDEO]
How to invite your colleagues to Dreamdata
How to validate your data
Setup Content Reporting
Content Performance - Dashboard Options
What KPI should you use to measure the effect of B2B content?
Measuring influenced pipeline for B2B content - the true conversion metric
What content generates pipeline?
Which channel performs best for different content?
Return on Ads Spend (ROAS)
Google Search Ads
Google Display Ads
Performance vs. Revenue attribution: A guide on when to use what
Triblio ABM platform
Setting up Facebook Ads
Setting up AdRoll
Setting up Twitter Ads
Setting up Bing Ads
Setting up LinkedIn Ads
Setting up Google Ads
Setting up G2
Setting up Capterra
Import fixed cost data using Google Sheet
Import Events data using Google Sheet
Import cost data using Google Sheet
Setting up Outreach
Setting up Zapier integration & Zaps for Lead Ads
Setting up Google Search
Setting up Intercom
LinkedIn Offline Conversion (CAPI)
Google Ads Offline Conversion
Google Ads Offline Conversion: Salesforce vs Dreamdata
Google Ads Offline Conversion: Hubspot vs Dreamdata
Connect to AWS Redshift using AWS Glue
Connect your Dreamdata data to Snowflake
Connect your Dreamdata data to Amazon Redshift
Guides for Looker Studio Reporting
Getting Started with Looker Studio Templates
Google Connected Sheets
Setting up Data Export to BigQuery of CRM Properties
Company Data Enrichment
Reduce impact from ad-blockers and Apple ITP 2.x
Pardot iframe form tracking
Tracking using Sleeknote or Drift
How to track your emails?
How does Dreamdata track all relevant on-site customer data?
Tracking Hubspot Forms with auto-identify script
Server Side Analytics APIs
URL query parameters
Tracking iframes with auto-identify script
Tracking SPAs (Single Page Applications)
Across domain & device tracking
Advanced Identification of users and companies
Tracking Dynamics 365 Marketing Forms
Setup Guide: All Salesforce Opportunities entering specific Stage
Setup Guide: All Microsoft Dynamics Opportunities in a specific Stage
Setup Guide: All Pipedrive Deals entering specific Stage
Setup Guide: Creation of Opportunities/Deals
Setup Guide: Tracked sign-up events
How Dreamdata Handles Currency Exchange in Stage Models
Setup Guide: All Hubspot Deals entering specific Stage
Stage Models - Customization
Learn more about the 'Branded Search' filter
CRM-Based Channel and Source in the Absence of Tracking Activity
What is a company?
Some of my deals are flagged with "Unknown". What does it mean?
Data retention and deletion
How is anonymous traffic linked to companies?
Can I exclude content or websites from being tracked?
Influenced vs Attributed Leads and Value
Understanding the Difference: Conversions vs. Stages
What does Visitors, Contacts and Companies mean?
What is a session?
Roles and Permissions
What is the reporting Time Zone?
Why are my dashboards empty?
Referral Guide and UTM tracking
Intro Template for your new clients
Ideal Customer Profile
Co-marketing and account mapping
Quick learning videos!
Find the content that generates most pipeline
How to set up content categories on Dreamdata
Do you know how your company is generating money?
How to see the value of B2B Google Ads in pipeline and revenue generated
How Content Analytics tracks the influence of content of pipeline and revenue
How to easily build a retargeting audience with Dreamdata
Are you using G2?
Performance vs. Revenue Analytics reports- when to apply them best!
What attribution really is and why you should care!
Helping BDRs break through to the hottest accounts
Dreamdata Content Analytics: Discover the real value of your content
Do you know which of your Marketing activities had the biggest impact on pipeline and revenue?
Which of your emails produce pipeline and revenue?
See the value of SEO in pipeline and revenue generated
How to cut the cost of your Google Search Ads
Updated by Mikkel Settnes
What is anonymous traffic?
Anonymous traffic are all activities, where only the domain is known ie. the person who performed the activity is not known.
Examples of anonymous traffic:
- De-anonymized traffic using IP-data will only reveal the company and not the person.
- Activity on the LinkedIn platform is only available on a company level and on LinkedIn a company is identified only by the domain.
- Generally intent data will be anonymous as it is inherently on a company level only. Read more about intent data here
Anonymous traffic and attribution
Dreamdata automatically connects the anonymous traffic to companies based on their available websites (multiple websites are supported for CRM's allowing this).
This means that anonymous traffic can get credit in all available attribution models.
If you have duplicated websites in your CRM
If the same website is associated with multiple companies, the anonymous traffic will be associated with all duplicates (read more about mapping of anonymous traffic here). This can cause the same anonymous tracking event to be attributed several times ie. for each duplicated company.
In most cases, this is the desired behaviour since you want anonymous traffic - like LinkedIn activity - to be eligible for attribution credit even if you have duplications in your CRM.
The exception is if you create duplicates on purpose - then read below.
When do I want turn on 'Only Attribute Anonymous Traffic to Unique Websites'?
You are deliberately making several companies in your CRM with the same website (so you have duplicated company websites), but you still need to treat them as independent companies, for example because you sell exclusively to separate divisions in multinational enterprises.
In this case, you may not want all anonymous traffic from www.abc.com to be eligible for attribution credit for all companies in your CRM with the website www.abc.com.
Enable 'Only Attribute Anonymous Traffic to Unique Websites', to only attribute anonymous traffic to companies with a unique website ie. no duplication exists.
CRM contains company A and company B both with website www.abc.com and company C with website www.xyz.com (no other companies is associated with www.xyz.com).
A person from www.abc.com engage with your LinkedIn ad and another person from www.xyz.com also engage with an ad. Both is anonymous since you do not know who engaged, just that it was from the domain www.abc.com and www.xyz.com, respectively.
- The anonymous visitor from www.abc.com will be associated with both company A and B
- The anonymous visitor from www.xyz.com will be associated with company C
- The anonymous visitor from www.abc.com will not be associated with either company A and B, since the website is not uniquely connected to a company.
- The anonymous visitor from www.xyz.com will be associated with company C (here the website is uniquely connected to company C)