Analytics Hub

9 articles

Analytics Hub

Welcome to the documentation for Dreamdata Analytics Hub , the tool for building customizable marketing analytics reports and dashboards. Guides for creating and using reports and dashboards: Reports…

Updated by Aleksandar Grbic

Reports

A report is the starting point for analyzing marketing data in Dreamdata Analytics Hub. You build a report by choosing the type of report, what to measure, how to group it, and which time period to l…

Updated by Aleksandar Grbic

Report Types

Every report in Dreamdata Analytics Hub belongs to a report type. The report type determines what the report is designed to analyze and which fields appear in the configurator. There are seven report…

Updated by Aleksandar Grbic

Templates

Templates are pre-built report configurations that help you get started quickly. Each template pre-populates the configurator with metrics, filters, and settings that address a common use case so you…

Updated by Aleksandar Grbic

Configurator

The configurator is the panel on the left side of the report screen where you define what your report analyzes. It is labeled "Customize Report" and contains all the settings that control which data…

Updated by Aleksandar Grbic

Widgets

A widget is a visual component that displays data within a report or dashboard. When you apply a configuration to a report, Dreamdata automatically generates a set of widgets based on your selected m…

Updated by Aleksandar Grbic

Dashboards

A dashboard is a customizable page that combines widgets from different reports into a single view. Dashboards are ideal for creating executive KPI summaries, team-specific views, or for addressing a…

Updated by Aleksandar Grbic

Content List

The Analytics Hub home screen helps you find, organize, and manage all of your reports and dashboards. Navigating the List. The list is accessible from the main navigation — click Analytics Hub in th…

Updated by Aleksandar Grbic

Analytics Hub Agent

Ask a question and the Analytics Agent builds the report that answers it using your marketing data. Every answer comes with a configuration you can open, check and edit.

Updated by Manuela Björkman