Content Performance

Analytics

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2 articles by 1 author

Content Performance - Dashboard Options

Stage. Determines which pipeline stage is considered in the report below. Use this to change reporting based on your desired business objective. Filters that can be applied to consider a specific sub…

Mikkel Settnes
Updated 2 years ago by Mikkel Settnes

Which content generates pipeline?

How to use Dreamdata to measure which content is affecting your pipeline. In Dreamdata, the pipeline stages are defined using the Stage option. First step is to choose which stage to analyse. Below w…

Mikkel Settnes
Updated 2 years ago by Mikkel Settnes

Measuring influenced pipeline for B2B content - the true conversion metric

Identifying what content influences your pipeline - why should you care?. Identifying what content influences your pipeline is an essential part in understanding your audience, and improving your con…

Mikkel Settnes
Updated 1 week ago by Mikkel Settnes

What KPI to measure the effect of B2B content?

In this context, content is understood as viewable content (i.e. an event with a url) on a domain that is tracked through Dreamdata. What KPI tracks the effect of your content on pipeline stage?. The…

Mikkel Settnes
Updated 1 week ago by Mikkel Settnes

Setup Content Reporting

After changing the categories configuration, remember to save it ! Content Categories are based on filters applied to domain , URL , or event. In addition, we can use the only conversion checkbox to…

Mikkel Settnes
Updated 1 week ago by Mikkel Settnes

Content Analytics - Dashboard Options

Stage. Determines which pipeline stage is considered in the report below. Use this to change reporting based on your desired business objective. Filters that can be applied to consider a specific sub…

Mikkel Settnes
Updated 1 week ago by Mikkel Settnes

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