Content Performance

6 articles

Setup Content Reporting

Start by going to Data Platform > Settings > Content. After changing the categories configuration, remember to save it ! Content Categories are based on filters applied to domain , URL , or event. In…

Updated by Mikkel Settnes

Content Performance - Dashboard Options

Stage. Determines which pipeline stage is considered in the report below. Use this to change reporting based on your desired business objective. Filters that can be applied to consider a specific sub…

Updated by Mikkel Settnes

What KPI should you use to measure the effect of B2B content?

In this context, content is understood as viewable content (i.e. an event with a url) on a domain that is tracked through Dreamdata. What KPI tracks the effect of your content on pipeline stage?. The…

Updated by Mikkel Settnes

Measuring influenced pipeline for B2B content - the true conversion metric

Identifying what content influences your pipeline - why should you care?. Identifying what content influences your pipeline is an essential part in understanding your audience, and improving your con…

Updated by Mikkel Settnes

What content generates pipeline?

How to use Dreamdata to measure which content is affecting your pipeline. In Dreamdata, pipeline stages are defined using the ' Stage' option. First step is to choose which stage to analyse. Below we…

Updated by Mikkel Settnes

Which channel performs best for different content?

How to use Dreamdata to measure content performance across entry channels. The main difference in the options compared to the default report is the setting of the Secondary Group By that determines i…

Updated by Mikkel Settnes