Content Reporting

Analytics

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2 articles by 1 author

Performance

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Measuring influenced pipeline for B2B content - the true conversion metric

Identifying what content that influences your pipeline - why should you care?. Identifying what content influences your pipeline is an essential part in understanding your audience and improving your…

Mikkel Settnes
Updated 5 months ago by Mikkel Settnes

Setup Content Reporting

After changing the categories configuration, remember to save it ! Content Categories are based on filters applied to domain, URL or event. In addition, we can use the only conversion checkbox to inc…

Mikkel Settnes
Updated 4 months ago by Mikkel Settnes

What KPI to measure the effect of B2B content?

In this context, content is understood as viewable content (i.e. an event with a url) on a domain that is tracked through Dreamdata. What KPI tracks the effect of your content on pipeline stage?. The…

Mikkel Settnes
Updated 5 months ago by Mikkel Settnes

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