Content Reporting

Analytics

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2 articles by 1 author

Performance

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Measuring influenced pipeline for B2B content - the true conversion metric

Identifying what content that influences your pipeline - why should you care?. Identifying what content influences your pipeline is an essential part in understanding your audience and improving your…

Mikkel Settnes
Updated 10 months ago by Mikkel Settnes

Setup Content Reporting

After changing the categories configuration, remember to save it ! Content Categories are based on filters applied to domain, URL or event. In addition, we can use the only conversion checkbox to inc…

Mikkel Settnes
Updated 9 months ago by Mikkel Settnes

What KPI to measure the effect of B2B content?

In this context, content is understood as viewable content (i.e. an event with a url) on a domain that is tracked through Dreamdata. What KPI tracks the effect of your content on pipeline stage?. The…

Mikkel Settnes
Updated 10 months ago by Mikkel Settnes

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