Web Traffic

Siminta Jacinavice Updated by Siminta Jacinavice

With this dashboard, we provide an overview of your Web Traffic volume (Visitors) and some parts of their online behaviour (Page Views per Session, Sessions per Visitor). This information is helpful when investigating Web Traffic performance. 

Filters

Date: Set the time period you want to investigate

Channels: Choose the channels you want to analyse

Sources: Choose the sources you want to investigate

Campaigns: Choose the campaigns  you want to investigate

Host: Choose the host you want to analyse

Countries: Choose the country you want to analyse 

Aggregation: Set the time frame you wish your data to be displayed

Group By: Choose certain options to see how it affects your deals

  • Channel 
  • Source 
  • Campaigns
  • Url
  • Referrer
  • Host
  • Country 
  • Device
  • Browser
  • Operating System

Metrics

Page Views: The number of total pages viewed, it indicates an action of a page loading or re-loading. 

Sessions: The number of user interactions that took place on your website within a given time period. 

Visitors: the number of the guests on your website who have initiated a session. 

Page Views per Session: the average number of pages that a guest visits within a given time period. 

Session per Visitor: The average number of interactions a guest takes on your website during a specific time frame. 

Graphs and Tables

Page Views, Sessions and Visitors over Time

In this graph, we visually present the performance of the website. Use the Aggregate filter to breakdown the X-Axis as you wish e.g. (day, week, month). You can highlight a specific line, by clicking on the desired option in the top right corner.

Performance over Time

In this table we display the performance of your Web Traffic by the chosen Aggregation filter. You can sort the numbers by clicking on each column's title.

Note: You can open a larger view by clicking on the performance title in the top left corner

Sessions and Visitors by Channel

In this graph we display the visitors and sessions that took place on your website, based on the channels they are coming from.

Note: This Graph is used for a quick overview of Sessions and Visitors by your chosen Group By filter. Change the filter to display: URLs, Devices, Countries, etc.

Channel Performance

In this table we display the performance of your Web Traffic by different Channels. This information is broken down from Page Views to Sessions per Visitor, which is necessary to know when identifying the best traffic channels.

Source Performance

This report shows which Sources (Ad Networks) have been used by your Visitors, and which Sources bring more traffic than others.

Campaign Performance

This report shows which Ad Campaigns have been used by your Visitors, and which Campaigns bring more traffic than others.

URL Performance

This report shows which URLs have been used by your Visitors, and which URLs bring more traffic than others.

Referrer Performance

This report shows which Referrers have been used by your Visitors, and which Referrers bring more traffic than others.

Host Performance

This report shows which Hosts have been used by your Visitors, and which Hosts bring more traffic than others.

Device Performance

This report shows which Devices have been used by your Visitors, and which Devices bring more traffic than others.

Country Performance

This report shows where your campaign click events happen, and which regions bring more traffic than others.

Operating System Performance

This report shows which Operating Systems have been used by your Visitors, and which Operating Systems bring more traffic than others.

Ad Group Performance

This report shows which Ad Groups have been used by your Visitors, and which Ad Groups bring more traffic than others.

Note: You can open a larger view by clicking on the performance title in the top left corner.

How did we do?

Conversions

Performance vs. Revenue attribution: A guide on when to use what

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