Get started with Dreamdata
What is Dreamdata? [VIDEO]
Setting Up Dreamdata
How to set up Dreamdata Web tracking (analytics.js) manually
How to set up up Dreamdata web tracking (analytics.js) using Google Tag Manager
How to track forms adding the auto-identify script via Google Tag Manager.
The Onboarding Process
Onboarding process for free customers [VIDEO]
Onboarding for paying customers [VIDEO]
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How to invite your colleagues to Dreamdata
Dashboards
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Engagement
Performance
Content Performance
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Which channel performs best for different content?
Which content influenced the MQLs created in a time period?
Content Performance - Dashboard Options
Which content generates pipeline?
Measuring influenced pipeline for B2B content - the true conversion metric
What KPI to measure the effect of B2B content?
Setup Content Reporting
Content Analytics - Dashboard Options
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Performance vs. Revenue attribution: A guide on when to use what
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Setting up Facebook Ads
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CRM
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Import Other
Import fixed cost data using Google Sheet
Importing data not in your CRM (using Google Sheets)
Import cost data using Google Sheet
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Connect your Dreamdata data to Snowflake
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Guides for Looker Studio Reporting
Getting Started with Looker Studio Templates
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Dreamdata Cookies
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Reduce impact from ad-blockers and Apple ITP 2.x
Pardot iframe form tracking
Anonymizing IP
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How to track your emails?
Cookie Bar
How does Dreamdata track all relevant on-site customer data?
Cookie Retention
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Server Side Analytics APIs
URL query parameters
Calendly
Tracking iframes with auto-identify script
Tracking SPAs (Single Page Applications)
Across domain & device tracking
Advanced Identification of users and companies
Stage Models
Setup Guide: All Salesforce Opportunities entering specific Stage
Setup Guide: Creation of Opportunities/Deals
Setup Guide: Tracked sign-up events
Setup Guide: All Hubspot Deals entering specific Stage
Stage Models - Customization
Menu: Settings
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Branded Search filter
CRM-Based Channel and Source in the Absence of Tracking Activity
CRM filters
FAQ
Glossary
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Some of my deals are flagged with "Unknown". What does it mean?
Data retention
Can I exclude content or websites from being tracked?
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What does Visitors, Contacts and Companies mean?
What is a session?
Roles and Permissions
What is the reporting Time Zone?
Why are my dashboards empty?
Agency Partners
Welcome Partner!
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Referral Guide and UTM tracking
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Intro Template for your new clients
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Quick learning videos!
Find the content that generates most pipeline
How to set up content categories on Dreamdata
Do you know how your company is generating money?
How to see the value of B2B Google Ads in pipeline and revenue generated
How Content Analytics tracks the influence of content of pipeline and revenue
How to easily build a retargeting audience with Dreamdata
Are you using G2?
Performance vs. Revenue Analytics reports- when to apply them best!
What attribution really is and why you should care!
Helping BDRs break through to the hottest accounts
Dreamdata Content Analytics: Discover the real value of your content
Do you know which of your Marketing activities had the biggest impact on pipeline and revenue?
Which of your emails produce pipeline and revenue?
See the value of SEO in pipeline and revenue generated
How to cut the cost of your Google Search Ads
- All Categories
- Dashboards
- Performance
- Web Traffic
Web Traffic
Updated
by Siminta Jacinavice
With this dashboard, we provide an overview of your Web Traffic volume (Visitors) and some parts of their online behaviour (Page Views per Session, Sessions per Visitor). This information is helpful when investigating Web Traffic performance.
Filters

Date: Set the time period you want to investigate
Channels: Choose the channels you want to analyse
Sources: Choose the sources you want to investigate
Campaigns: Choose the campaigns you want to investigate
Host: Choose the host you want to analyse
Countries: Choose the country you want to analyse
Aggregation: Set the time frame you wish your data to be displayed
Group By: Choose certain options to see how it affects your deals
- Channel
- Source
- Campaigns
- Url
- Referrer
- Host
- Country
- Device
- Browser
- Operating System
Metrics
Page Views: The number of total pages viewed, it indicates an action of a page loading or re-loading.
Sessions: The number of user interactions that took place on your website within a given time period.
Visitors: the number of the guests on your website who have initiated a session.
Page Views per Session: the average number of pages that a guest visits within a given time period.
Session per Visitor: The average number of interactions a guest takes on your website during a specific time frame.
Graphs and Tables
Page Views, Sessions and Visitors over Time
In this graph, we visually present the performance of the website. Use the Aggregate filter to breakdown the X-Axis as you wish e.g. (day, week, month). You can highlight a specific line, by clicking on the desired option in the top right corner.
Performance over Time
In this table we display the performance of your Web Traffic by the chosen Aggregation filter. You can sort the numbers by clicking on each column's title.
Note: You can open a larger view by clicking on the performance title in the top left corner
Sessions and Visitors by Channel
In this graph we display the visitors and sessions that took place on your website, based on the channels they are coming from.
Note: This Graph is used for a quick overview of Sessions and Visitors by your chosen Group By filter. Change the filter to display: URLs, Devices, Countries, etc.
Channel Performance
In this table we display the performance of your Web Traffic by different Channels. This information is broken down from Page Views to Sessions per Visitor, which is necessary to know when identifying the best traffic channels.
Source Performance
This report shows which Sources (Ad Networks) have been used by your Visitors, and which Sources bring more traffic than others.
Campaign Performance
This report shows which Ad Campaigns have been used by your Visitors, and which Campaigns bring more traffic than others.
URL Performance
This report shows which URLs have been used by your Visitors, and which URLs bring more traffic than others.
Referrer Performance
This report shows which Referrers have been used by your Visitors, and which Referrers bring more traffic than others.
Host Performance
This report shows which Hosts have been used by your Visitors, and which Hosts bring more traffic than others.
Device Performance
This report shows which Devices have been used by your Visitors, and which Devices bring more traffic than others.
Country Performance
This report shows where your campaign click events happen, and which regions bring more traffic than others.
Operating System Performance
This report shows which Operating Systems have been used by your Visitors, and which Operating Systems bring more traffic than others.
Ad Group Performance
This report shows which Ad Groups have been used by your Visitors, and which Ad Groups bring more traffic than others.
Note: You can open a larger view by clicking on the performance title in the top left corner.