What attribution really is and why you should care!

Diana Ramirez Updated by Diana Ramirez

Welcome to our best in class #dreamdatarecipes! 🚀

Today our CMO Steffen Hedebrandt will quickly explain what attribution in the b2b setting is and how it differs from b2c 🤔

👉 Key takeaways:

  1. In b2b you are not selling to one person but to a larger team
  2. Your sales cycle may take up to 12 months from the first touch until your deal is signed
  3. Google Analytics and Facebook are good to tell you what an individual is doing but not at account level.

That is where Dreamdata comes into play! 🤩

Do you want to know more?

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