Get started with Dreamdata
Google Display Ads
Google Search Ads
Return on Ads Spend
Google Tag Manager
How does Dreamdata track all relevant on-site customer data?
Load analytics.js from your own domain
Pardot iframe form tracking
Server Side Analytics APIs
Setting up Dreamdata Web tracking (analytics.js)
Setting up tracking with Segment
How to invite Sales team members to Dreamdata
Can I exclude content or websites from being tracked?
Some of my deals are flagged with "no-tracking". What does it mean?
Stage models in Dreamdata Free
What does Visitors, Contacts and Companies mean?
What is a Stage Model?
What is a company in Dreamdata?
What is a session?
Why are my dashboards empty?
Content Performance - Dashboard Options
Which channel performs best for different content?
Which content generates pipeline?
Measuring influenced pipeline for B2B content - the true conversion metric
Setup Content Reporting
What KPI to measure the effect of B2B content?
Setting up AdRoll
Setting up Agile CRM
Setting up Bing Ads
Setting up Capterra
Setting up Close
Setting up Facebook Ads
Setting up G2 Crowd
Setting up Google Ads
Setting up Google Search
Setting up Google Sheets
Setting up HubSpot
Setting up Intercom
Setting up LinkedIn Ads
Setting up Marketo
Setting up Microsoft Dynamics
Setting up Pardot
Setting up Pipedrive
Setting up Salesforce
Setting up Twitter Ads
Setting up Zapier integration & Zaps for Lead Gen forms/Lead Ads
Setting up Zendesk Sell
Setting up Zoho CRM
Connect to AWS Redshift using AWS Glue
Connect your Dreamdata data to Amazon Redshift
Connect your Dreamdata data to Snowflake
Getting Started with Google Data Studio Templates
Google Cloud Storage
Google Connected Sheets
Guides for Google Data Studio Reporting
Updated by Siminta Jacinavice
With this dashboard, we provide an overview of your conversions. Conversions are a group of events that represent a specific type of conversion for you, that has been recorded on your Dreamdata account. Typical conversions would be: Demo Request, Free Sign Up, Trial Sign Up, and Request Sales Call.
Setting Up Conversions
When you start using Dreamdata you will find already pre-defined conversions. Remember to edit them based on your preferences and business case.
The conversion definitions mainly impact the W-shaped attribution model where touches with conversions are given more value. Furthermore, they are highlighted in the Customer Journey view.
Note: Find Conversions under Data Platform → Settings → Conversions
Date: Set the time period you want to investigate
Events: Choose the event you want to analyse
Conversions: Set the conversion to be
Corporate Email: Set the corporate email to be
Data Source: Set the data source based on your integrations
Aggregation: Set the time frames you wish your data to be displayed
Grouped by: Choose certain options to see how it affects your deals
- Data Source
- Email Domain
Events: User interactions on your website that we classify based on your conversion settings
Contacts: The number of visitors who we have been able to attach an email to their user id
Companies: The number of companies who are attached to Contacts or the number of companies in your CRM who we can be attached to any visitor traffic (anonymous)
Graphs and Tables
Events, Contacts and Companies over Time
We provide a graph showing the user interactions (Demo Request, Free Sign Up, Trial Sign Up and Request Sales Call), over the period of time specified in your Filters. This information can help you understand which interactions are performed more often.
In this table we will list data about events that took place on your different marketing channels. Each event will have its timestamp, data source, account name & email. The column next to the account emails will have true or false terms in regards to corporate emails identification.
Events and Contacts by Conversions
We provide a graph showing all user interactions and contacts assigned over the period of time specified in your Filters. This information can help you to compare events over contacts.
Note: Change Group By filter to display: Data Source, Email, etc.
In this graph we provide you with information you need to understand the performance of each Conversion. This report is broken down into: events information, contacts and companies associated with these events.