Get started with Dreamdata
What is Dreamdata? [VIDEO]
Setting Up Dreamdata
How to set up Dreamdata Web tracking (analytics.js) manually
How to set up up Dreamdata web tracking (analytics.js) using Google Tag Manager
How to track forms adding the auto-identify script via Google Tag Manager.
The Onboarding Process
Onboarding process for free customers [VIDEO]
Onboarding for paying customers [VIDEO]
Single sign-on
How to invite your colleagues to Dreamdata
Dashboards
Home
Engagement
Performance
Content Performance
Analytics
Which channel performs best for different content?
Which content influenced the MQLs created in a time period?
Content Performance - Dashboard Options
Which content generates pipeline?
Measuring influenced pipeline for B2B content - the true conversion metric
What KPI to measure the effect of B2B content?
Setup Content Reporting
Content Analytics - Dashboard Options
Paid
Overview
Ad Spend
Return on Ads Spend
Google Search Ads
Google Display Ads
LinkedIn Ads
Bing Ads
Facebook Ads
YouTube Ads
Capterra Ads
G2 Crowd
Organic
Acquisition
Conversions
Web Traffic
Performance vs. Revenue attribution: A guide on when to use what
Journeys
Revenue Analytics
Data Platform
Sources
Intent Data
Paid
Setting up Facebook Ads
Setting up AdRoll
Setting up Twitter Ads
Setting up Bing Ads
Setting up LinkedIn Ads
Setting up Google Ads
Setting up G2
Setting up Capterra
CRM
Marketing Automation
Import Other
Import fixed cost data using Google Sheet
Importing data not in your CRM (using Google Sheets)
Import cost data using Google Sheet
Custom data
Setting up Outreach
Setting up Zapier integration & Zaps for Lead Ads
Setting up Google Search
Setting up Intercom
Destinations
Ad Network
Data Warehouse
Google BigQuery
Connect to AWS Redshift using AWS Glue
Connect your Dreamdata data to Snowflake
Connect your Dreamdata data to Amazon Redshift
Cloud Storage
Business Intelligence
Guides for Looker Studio Reporting
Getting Started with Looker Studio Templates
Google Connected Sheets
Setting up Data Export to BigQuery of CRM Properties
Overview
Company Data Enrichment
Table Schema
Intent data
General Settings
Tracking
Segment
Dreamdata Cookies
Form Tracking
Reduce impact from ad-blockers and Apple ITP 2.x
Pardot iframe form tracking
Anonymizing IP
Tracking using Sleeknote or Drift
How to track your emails?
Cookie Bar
How does Dreamdata track all relevant on-site customer data?
Cookie Retention
Tracking Hubspot Forms with auto-identify script
Server Side Analytics APIs
URL query parameters
Calendly
Tracking iframes with auto-identify script
Tracking SPAs (Single Page Applications)
Across domain & device tracking
Advanced Identification of users and companies
Stage Models
Setup Guide: All Salesforce Opportunities entering specific Stage
Setup Guide: Creation of Opportunities/Deals
Setup Guide: Tracked sign-up events
Setup Guide: All Hubspot Deals entering specific Stage
Stage Models - Customization
Menu: Settings
Allowed Domains
UTM Mapping
Branded Search filter
CRM-Based Channel and Source in the Absence of Tracking Activity
CRM filters
FAQ
Glossary
Categories
Some of my deals are flagged with "Unknown". What does it mean?
Data retention
Can I exclude content or websites from being tracked?
How are activity mapped to companies?
What does Visitors, Contacts and Companies mean?
What is a session?
Roles and Permissions
What is the reporting Time Zone?
Why are my dashboards empty?
Agency Partners
Welcome Partner!
Partner Tiers
Referral Guide and UTM tracking
Partner Material
Intro Template for your new clients
Ideal Customer Profile
Co-marketing and account mapping
Contact
Quick learning videos!
Find the content that generates most pipeline
How to set up content categories on Dreamdata
Do you know how your company is generating money?
How to see the value of B2B Google Ads in pipeline and revenue generated
How Content Analytics tracks the influence of content of pipeline and revenue
How to easily build a retargeting audience with Dreamdata
Are you using G2?
Performance vs. Revenue Analytics reports- when to apply them best!
What attribution really is and why you should care!
Helping BDRs break through to the hottest accounts
Dreamdata Content Analytics: Discover the real value of your content
Do you know which of your Marketing activities had the biggest impact on pipeline and revenue?
Which of your emails produce pipeline and revenue?
See the value of SEO in pipeline and revenue generated
How to cut the cost of your Google Search Ads
- All Categories
- Dashboards
- Performance
- Conversions
Conversions
Updated
by Siminta Jacinavice
With this dashboard, we provide an overview of your conversions. Conversions are a group of events that represent a specific type of conversion for you, that has been recorded on your Dreamdata account. Typical conversions would be: Demo Request, Free Sign Up, Trial Sign Up, and Request Sales Call.
Setting Up Conversions
When you start using Dreamdata you will find already pre-defined conversions. Remember to edit them based on your preferences and business case.
Note: Find Conversions under Data Platform → Settings → Conversions
The conversion definitions mainly impact the W-shaped attribution model where touches with conversions are given more value. Furthermore, they are highlighted in the Customer Journey view.

Filters
Date: Set the time period you want to investigate
Events: Choose the event you want to analyse
Conversions: Set the conversion to be
- All
- True
- False
Corporate Email: Set the corporate email to be
- All
- True
- False
Data Source: Set the data source based on your integrations
Aggregation: Set the time frames you wish your data to be displayed
Grouped by: Choose certain options to see how it affects your deals
- URL
- Event
- Conversions
- Campaign
- Data Source
- Email Domain
Metrics
Events: User interactions on your website that we classify based on your conversion settings
Contacts: The number of visitors who we have been able to attach an email to their user id
Companies: The number of companies who are attached to Contacts or the number of companies in your CRM who we can be attached to any visitor traffic (anonymous)
Graphs and Tables
Events, Contacts and Companies over Time
We provide a graph showing the user interactions (Demo Request, Free Sign Up, Trial Sign Up and Request Sales Call), over the period of time specified in your Filters. This information can help you understand which interactions are performed more often.
All Events
In this table we will list data about events that took place on your different marketing channels. Each event will have its timestamp, data source, account name & email. The column next to the account emails will have true or false terms in regards to corporate emails identification.
Events and Contacts by Conversions
We provide a graph showing all user interactions and contacts assigned over the period of time specified in your Filters. This information can help you to compare events over contacts.
Note: Change Group By filter to display: Data Source, Email, etc.
Conversion Performance
In this graph we provide you with information you need to understand the performance of each Conversion. This report is broken down into: events information, contacts and companies associated with these events.