Performance vs. Revenue Analytics reports- when to apply them best!

Diana Ramirez Updated by Diana Ramirez

Welcome to our best in class #dreamdatarecipes! 🚀

Today our CMO Steffen Hedebrandt will give you a quick 2 min insight about the key difference between the performance and revenue analytics reports.

👉 Key takeaways:

  1. Same same but different!
  2. Revenue analytics: is looking backwards. Example: your company efforts generated a deal in a certain period of time. The main question is: what activities led to close that deal? What activities can be attributed to it?
  3. Performance: is looking forward. Example: I have spend a certain amount of money on Google Ads and what did that generate ? Result: 400 clicks

Watch the Video to get the full insights! 😉

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